Ezine Publishing

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How four partners build and manage an exclusive art posters web site by emulating the way the echo works.

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Imagine a top-notch photographer, some demanding visitors and an e-commerce site that wants to make money. But not at any price and under any conditions, within a policy of exclusivity and selectivity.
You have got three quarters of our “Echosystem Build”:
1. The top-notch photographer submits an outstanding photo to the web site whose selection committee decides to select or not select it.
2. The selected photo is voted or not voted by the demanding visitors.
3. The elected photo is put into a catalog that is strictly limited to 64 items.
To cap that, the number of photographic digital enlargements is strictly limited following the estimated World Population, which gives us the fourth quarter of our “Echosystem Build”.
Such an e-commerce does exist, it is called www.oneppm.com:
Each and every photo is edited once and never again and delivered with a numbered authentication certificate. The catalog applies the well known “one new goes in, one old goes out” rule.
Only one person per million sometimes even one person per ten million can buy and possess a poster that exists nowhere else for the price of non exclusive and non limited quality editions.
As for the photograph and the publisher “success rules”.
www.oneppm.com means “One Person Per Million”.

About the Author

Daniel Borel is a marketing and communication specialist since 1964. That makes him acutely aware of a hard-to-manage happening: simply say “tree” to a Canadian and a Polynesian and compare what they visualize and you understand what marketing communication implies.
To get in touch: contact@oneppm.com and borel@synergetique.ch.

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How should we explore newsletters? Have you ever tried to analyze newsletters?

We just wish you to appreciate it. You merely have to skim it to absorb it.

In this article I’m going to talk strictly from a subscriber’s point of view. If you’re marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?

Well, here’s your opportunity.

Even though I’m running my own newsletter or a bulletin (what I call it) and have my own subscribers, I’m also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

Today, I’m going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.

Okey-doke. Now that you have read till this point, we hope that along with this you will have something amazing. You have to be consistent with this projection to receive more.

The reason I’m subscribing to newsletters, ezines or what ever you want to call them, is because that’s the only way to learn from a marketer and find out what they’re up to, without having to buy all of their products. Clever, I must say.

Why are you subscribing to newsletters? To learn or …..???

But somehow, some of them have convinced me to buy some of their products even though I wasn’t planning on doing so. But how did they do it?

Let’s begin the journey.

At this very moment as I’m typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.

WOW! I didn’t even know I had that many.

How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.

And the newsletters?

When I get a chance, if at all. That’s because I receive quite a few e-mails in one day and I don’t have any more time than anyone else. Only 24 hours in a day.

I’m subscribing to the top name guru’s newsletters, ezines, many marketers and names that I haven’t even heard of. It doesn’t really matter who is sending the e-mail, it’s a same story.

One may ask, why am I subscribed to so many of them?

Well, you never know what you may learn from any one of them.

OK! Here we go! The time for the confession.

When I subscribe to a new list, I get the usual welcome e-mail. That’s standard. But then, I wait for the first, second and possibly third e-mail from the marketer.

By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn’t matter.

In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.

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The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.

I pretty much know which marketers send me these types of e-mails all the time.

Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.

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You are the perfect critic for newsletters. Just comprehend till the concluding word and get the crux of the stuff.

And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.

Let’s be brutally honest.

What do surfers do when they search the ‘net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?

When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or … why do you open your e-mails?

As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.

Let’s apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?

Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?

Because you know for sure that it doesn’t contain any sales pitch or a promotion.

And what about the e-mail promotions? What do those e-mails contain?

I don’t know about you but after about the 3rd e-mail following the sign-up to someone’s list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What’s your take on that?

However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, “Almost Always?” What’s that all about?

There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?

In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?

Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?

Well, I currently have only 4. Only 4 e-mails that I actually can’t wait until the next issue. How about that?

By the way, I’m subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can’t wait until the next issue. I open and read those 4 even if I’m dead tired or busy over my head.

To make one thing clear, I’m talking about a free subscription. I’m not referring to the paid subscription to a newsletter. That comes with special benefits. I’m talking about an everyday marketing or a distribution list that we might end up on.

So, what’ so special about these 4?

The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.

They’re not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.

But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can’t beat that!

When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to …. whatever …. but I will learn from their … let me repeat that … from THEIR personal experience.

So the e-mails that deliver a free content from the sender’s personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender’s personal experience, are being saved for the most part.

The pure promotion e-mails, well …. I do go through them …. sometimes …. when I’m looking for ideas …. but for the most part …. I’ve developed a tendency to ignore them. Shocking but true. Again, what’s your take on that?

On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:

“Hhhmmm! I wonder what is he or she going to teach me with the book that they’re selling? I mean, I’m learning quite a lot already but there’s gotta be more in these books that they’re selling or recommending.”

So, there goes my credit card.

Don’t get me wrong. I invest all the time in products that will teach me something that I lack. But I’ve spontaneously bought a lot of products that I didn’t really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.

Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you’ve been spamming them with countless promotions already, it may take a little longer until they see *the new you.*

I’m carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can’t wait until I see the numbers for this issue.

TSM Bulletin is located at http://tsmbulletin.ogdteam.com.

About the Author

Steve Dimeck is a publisher and author of several ebooks. “To receive more quality articles such as the one you’ve just read, subscribe free to my [TSM] Bulletin and receive one of my ebooks for free.” [TSM] Details:==> http://tsmbulletin.ogdteam.com/

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The Power Of Thinking Small Online.

 by: Patric Chan

I know what you’re thinking.

There must be a typo error, because everyone’s talking about the power of thinking big online.

Obviously, thinking big is good. But do not under estimate the power of thinking small.

Here’s what I mean:

If you want to make $100,000.00 in a year online, is it easier to achieve it from one source of income, or 10 online source of incomes that can give you $10,000.00 each a year?

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The answer? Both are correct. But I’d rather take the second choice by thinking ’small’ of creating 10 income streams from the internet to achieve that.

My justification?

It’s easier for me to create an income stream that can generate $10,000.00 a year online for me than thinking ‘big’ to create ONE income stream that generates $100,000.00.

If I can create ONE income stream easily, what’s stopping me from creating another 9 similar income streams from the internet to make $100,000.00 a year?

You might disagree with me because you probably say that staying focused on one income stream is easier. That’s fair and I absolutely agree.

But, I’ll still choose to create 10 income streams because my risk of failure is 10 times less.

Assuming I choose the first choice to make $100,000.00 using ONE income stream.

What happens if I fail? Simple. I lose everything in that one year.

But if I create 10 income streams, I can afford to fail as much as 50% of my income streams and yet, I’ll achieve 50% of success. Sounds ironic, yes?

Don’t get it wrong. I’m not preaching to be negative of preparing to fail, but I’m preaching reality on how to minimize risk to be successful.

Taking small steps is always easier than taking big steps.

That’s why, when I wrote my book for self improvement, ‘How To Make More Money Easily’, it’s about thinking small, not thinking big.

It’s not for those who want to m.ake millions.

Oh yes! Your keen drive to examine more would be satisfied further. Luxuriate in reading more and more as specific crucial intrinsic details would follow.

It’s about how ordinary people are able to make an extra income each month easily. If they can make some extra money from one strategy I teach in my ebook, they can easily create 5 more income streams.

You can see it at:

http://www.makemoremoneylessons.com

After reading this article, please continue to think BIG.

BUT, don’t forget to think small as well when you want to achieve success.

All the best.

To your success,

Patric ‘High-Speed Marketing’ Chan.

Copyright 2004 Patric Chan

Important note to webmasters or editors:

If you wish to publish this article with your affiliate url for 70% affiliate commission to my latest book, please email me at patric@mymarketingtactics.com for details.

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Traffic Tips To Get People To Your Website

 by: Jean Sutherland

Let’s talk traffic and how to get it. Your website has at most, 10 seconds to grab the attention of your visitor, so you need to have something “interest grabbing” above the fold. That’s a newspaper term for what people see when looking at the top part of a paper. With more than 50 million websites out there, your viewers will demand topic specific information that will make them bookmark you, recommend you to their friends, and make them return over and over.

An easy subscribe method on your site is a must. If must have an easy way for people to subscribe or you are literally throwing away customers; something you can’t afford to do in these competitive times.

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Building a list is one of the single most important things you can do to survive and stay alive in business. One of the easiest ways to build a list is to offer something free to all subscribers. Offer value and people will stay with you for a very long time. If you don’t have a large list of your own, then barter or buy advertising with someone who does have a large list with the same target market audience as you.

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Take your list, no matter how big or how small and ask your subscribers to refer 2 people to your site. Offer them something of value for helping you. Explain to them that you are trying to build your list so you can improve your site so that it will be more beneficial to them. We are all just ordinary people out there and many of us are happy to help others. Make sure there is a link on your site for people to forward your site to others with one click. Think, how many times has a friend sent you a site to look at. We all do it.

Okay. You will feel contented to scrutinize the consequent paragraphs. Just keep on reading, you’ll get some additional knowledge.

Don’t forget to always include your website at the bottom of every email you send. Make sure you use it in a sig file at any webboard you join. Same for newsgroups. Consider sending funny pictures out to friends and relatives with your sig file in the email. As they forward your email to others and they refer to others it will explode. Make sure you have a very effective sig file. This allows you to keep building and building.

One of the most important things you can do with your website is to make sure any link that goes away from your site is set to open in a new window. This way your visitors do not leave your site and don’t have to try and find a way back once they have finished at the other site. Your site must be as user friendly as possible.

Getting your website link on other websites. Links to your site will affect your search engine rankings. The higher your ranking the more visitors. It’s that simple. But not just any link will do. You need quality links that also relate to your business. Avoid link farms. Search engines will view your site negatively if you are in link farms or god forbid, webrings. Don’t link with just anyone. Go for quality. A free site that will help you to get and exchange quality links is Ken Evoy’s SiteSell. Free is good and they make it very easy for you. It one reason I return to their site over and over. Have a look http://value-exchange.sitesell.com Consider exchanging banners with these sites. It a benefit for both of you.

Get listed in ezine directories and search engines. Submit by hand and not by some mass program. Many of them don’t work properly and search engines are starting to ignore them. Start with http://www.dmoz.org as they feed a lot of other search engines. Then hit the top five.

Get Google traffic. It’s not that hard. There’s no special trick. Simply go to http://www.google.com/webmasters/ and read their recommendations and then make sure you implement them into your site so that your site is properly optimized. Set aside some time every day…15 minutes to an hour and work on optimizing your site correctly.

Want to get into Yahoo the free way. It’s easy…visit here http://submit.search.yahoo.com/free/request It may take a month or more, but it will save you a lot of money. If you are in a hurry and time is money then used the paid listing. It by no means guarantee that you will get it and they will not refund your money if they reject you, but if you have done things right you should be ok.

If you can write articles do so. If you don’t then put appropriate articles on your site for others to read. Either will bring you traffic. Archived articles that you have written can bring you traffic for years to come. This is an effective long term strategy and will help to establish you and your credentials as well. A popular ezine directory like http://www.ezinehub.com will give you some insight on what ezines will accept your articles and submitting to ezine article sites will give you even wider distribution. Make sure all your articles include a small footer at the end, about the author. This should be kept to 4-5 lines and has to be as effective as possible in order to bring you new visitors.

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Copyright 2005 Tinu AbayomiPaul

Those of you who aren’t ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.

Whatever your reason, you should get started now - or get back to blogging as the case may be. Here s some motivating enlightenment that you may find surprising.

Reason # 1 that you aren’t blogging - You don’t realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.

I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don’t explain the idea in detail.

We tend to tell you how great blogging is, but we don’t tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don’t tell you where to start. Let’s talk about some of the basic facts.

If you’ve ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

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If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.

People buy from people they like. I don t remember who said it first, but I ve learned that it s the truth.

If your visitors don’t feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.

If you’d like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.

Presto. You re a blogger.

If you’d like free one-way links back to your site that contain your lucrative keywords, blogging helps with that too.

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Even if you’ve made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren’t banned by a search engine, blogging can help bring you back into top results. Because they have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous, they are an easy way to get into a search engine and stay in.

Reason #2 That you aren’t blogging - You think it’s hard and expensive.

Granted, especially if you’re busy, or have a medium sized to large business, it may be in your best interest to hire one of the few consultants that works on these types of issues.

But if you’re a small business owner or home business owner with an online element, you can get away with firing up a free blog and paying for an inexpensive custom template if you can’t install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you’ll have to do is log in and blog.

Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Reason #3 That you aren’t blogging - You don’t think of yourself as a writer.

Not only can you get away with a few paragraphs, you don’t have to write in professional-speak, or use industry jargon to blog. By nature, blogging is done in a casual, conversational tone.

And your blog posts don’t have to be long article-type entries like mine are. I’m used to writing articles, and I’m just naturally verbose. My audience is used to my mini-brain dumps, just as your blog readers will likely be happy with, or adapt to, whatever your style is. Your audience will be thrilled with a few paragraphs every day, as long as they re informative and consistent.

So take the plunge. Start blogging today. If you re already a blogger and didn t see the benefits the first time around, try making it a part of your routine - and have a little fun. Give it time to work for you.

You ll be glad you did.

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About the Author

Tinu is a web site promotion specialist who writes about many different ways to get more visitors to your web site. If you want better search engine results, more visitors and return traffic she invites you to take a free eCourse on blogging at RescueYourBlog.com .

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Too many days I found myself constantly checking the same financial news web pages for any news about the companies I was currently invested in. Between clicking on these web pages and constantly clicking on other financial web pages to obtain stock quotes, I was driving myself crazy and wasting a lot of time that belonged to my employer. After all he does not pay me to surf the web. But if I didn’t keep track of investment information, I could lose a lot of money. I thought there had to be a solution other than taking Valium. Why should I watch web pages for stuff when my computer should be able to do this for me? This is when I discovered a software program called Easy Web Page Watcher by Patrick DiRienzo.

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As the author’s home page explains, “Easy Web Page watcher watches HTML web pages for your information by continuously downloading and inspecting each web page you specify for the text you specify”. A web page is just a file containing HTML text, therefore Easy Web Page Watcher is really downloading and reading an HTML file looking for your text.

I came to understand that this program could only detect changes that are part of the HTML text, but that was all I needed. Most of the web pages I wanted to watch were pure HTML pages (no Java, etc. involved).

After seeing a seal of approval from PC Magazine, I decided to try this software. The first pleasant surprise was that the program was immediately easy to use. A toolbar with large buttons provided all the user interface I needed. One button allowed me to enter web pages and another button allowed me to enter text such as my stock names and dollar amounts. I realized that this was probably a limited user interface, but the fact that it got the job done without wasting my energy on a learning curve was all I cared about.

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The program worked as advertised. I was alerted with an audible alarm when my stocks appeared in a press release at Yahoo’s financial web site. I soon discovered that the program could also email these alerts to me. This was great because now I could run the program on my home PC using my full time broadband internet. My employer could not accuse me in any way of constantly being on the internet at work.

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The unlimited awareness on is also being offered by us. We want to bestow you with the additional cognizance on but, for that you must wait.

Another one of those large toolbar buttons allows you to change the watch mode to “Just Tell Me If The Web Pages I Specify Change”. So Easy Web Page Watcher can also be set up to notify you when any changes or updates occur on the web pages you specify. It does this by continuously downloading and comparing the HTML file with the initial HTML file recorded at the start of the watch session. If the HTML file changes Easy Web Page Watcher notifies you. I soon had a use for this operating mode, I could now watch my Web Site’s HTML log file for visitors. I subscribe to one of those services that provide you with an HTML log file that updates with visitor information everytime someone clicks on one of your web pages. Instead of constantly checking this HTML log file with my internet browser, I let Easy Web Page Watcher watch it for updates. It is a lot of fun to know immediately when someone visits your site.

Software: Easy Web Page Watcher
Home Page: http://www.patdirienzo.com

About the Author

Bill Peifer holds a degree in Electrical Engineering and has written several computer technology related articles.

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Here is your newsletter report. Don’t neglect the worth of this report as it may be used to study about .

Copyright 2005 Richard Grady

For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.

However, it is important to remember that eBay is not the ‘be all and end all’ - there is a much bigger online world out there. My reason for mentioning this is that I have spoken to three people this week who each make a decent full or part-time income on eBay but who are fed up with it and looking to move in other directions.

Having sold on eBay myself, I can understand why sellers do get tired/bored/frustrated with the auction site - it is highly competitive and it takes an incredible amount of hard work to succeed. In addition, it is normally the case that the more successful you become, the harder you have to work. Listing auctions, handling customer enquiries, packing, shipping, sourcing/buying stock, keeping up with feedback, monitoring the competition - selling on eBay is a tough job and it is no wonder that after working in this way for a few years, many people wish they were back in the land of the employed!!

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Don’t get me wrong, there is good money to be made on eBay for anyone willing to put the effort in and many people enjoy trading on this huge auction site. But it isn’t for everyone.

Having spoken to numerous eBay sellers in the past, it seems to me that of the ones that don’t enjoy working on eBay, the particular task that they enjoy the least is the packing and shipping of products. Funnily enough, this is exactly the bit of trading that I grew to dislike too.

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I (and the sellers I have spoken to) didn’t have a problem with creating sales descriptions, dealing with emails, collecting payment (naturally!) and the other administrative tasks involved in running an online business. But wrapping things up and taking them to the post office is something completely different and for me and many others that’s where it all started to fall apart

As I said at the beginning of this article, if you are getting fed up of doing the eBay ‘thing’ or if you just don’t fancy the idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid of the one aspect of eBay trading that I didn’t enjoy - the packing and shipping - and start to produce and sell digital products which could be delivered to the customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don’t have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).

Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune off the back of eBay without ever having sold a single product on the auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and if the idea takes off, there are 135 million registered users on eBay to market to!

Very well. Your exquisite urge to investigate more would be rewarded further. Your patience is appreciated, we guarantee that your inquisitiveness in this would intensify.

eBay provides a wonderful opportunity for hundreds of thousands of people but it isn’t for everyone and if you find yourself frustrated/bored with the same old routine everyday, start to look for something outside of the eBay world.

About the Author

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html

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Voice Mail That Sells

 by: Kelley Robertson

As a business owner, I receive my share of sales calls in a given month. More often than not, I m away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. Here are a few of the common mistakes I notice and how you can correct them.

Mistake #1 The message lacks focus or clarity. You are more likely to receive voice mail today than actually connect with the person you are trying to contact. That means you must be prepared to leave a clear, concise message. Business people are too busy to listen to a lengthy message that is not focused and you lose credibility if you cannot state your objective without rambling. The average executive in an organization receives dozens of calls every day and many of them are from sales people trying to sell a product or service. If you ramble on, your prospect will probably press delete without listening to the entire message. Keep the message brief and to the point. Plan what you are going to say BEFORE you call so you are prepared.

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Mistake #2 The message is difficult to understand. A sales person recently left me a message and he spoke so quickly that I did not understand most of his message. I knew it had something to do with the Internet and getting top placement in search engines but I couldn t decipher his company name and most of his message was unintelligible.

If you have an accent, recognize the fact that some people may find it more difficult to understand you. That means you may have to repeat yourself or slow down in order to be understood. This also applies if you have an unusual name. Make it easy for people to understand you.

Mistake #3 Phone numbers are rattled off at lightening speed which makes it next to impossible to write them down. Most sales people state their telephone number too quickly. A general rule of thumb is to actually write down your own number as you state it in your message. This may sound simple but I m sure you have had to listen to some messages more than once in order to capture the telephone number. Once again, you must make it easy for the person you are contacting to understand your message. If they have to replay the message several times they will seldom call you back.

Mistake #4 The message does not compel me to return the call. Hi, it s Bob from Human Resources Plus and I d like to talk to you about your recent merger. We specialize in helping businesses like yours manage the process more effectively. A message like this does not compel me to call you back.

To stand out from your competition, leave a message that offers some form of benefit to your prospect or customer. For example, Hi Mrs. Smith, it s Bob Jones from Human Resources Plus calling. Most companies who undertake a merger experience a significant reduction in employee morale. One way to improve this is to communicate regularly with your team and keep them updated on the progress of the merger. Learn additional strategies by calling me at

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I recommend crafting a variety of different messages and offering a different benefit each time you call. Use case studies and tell your prospect about specific results some of your clients have achieved. Make your prospect want to return your call.

Mistake #5 The message is too generic. Too many sales people try to sell their product or service to anyone who will buy it. Personalize your message by indicating that you know something about your prospect s business and/or industry. Make references to specific challenges they face and give an example of how your product or service can help them. Remember to use your prospect s name, particularly at the beginning and at the end of the message.

Voice mail is a vital tool in today s business world. How you utilize this tool greatly affects your sales results and, in my experience, the majority of people fail to use it properly. Make sure your message is easy to understand and keep it brief. Enunciate your words clearly and spell out your name if necessary. Slow down your rate of speech. State your telephone number slowly so I can write it down without listening to your message three or four times. Give me a compelling reason to call you back. Lastly, adapt your message to my specific business. Personalize it and use my name.

If you want to cut through the clutter and stand out from your competition you must make your voice mail messages work for you.

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Take The Path Of Least Resistance To Success

 by: Dean Phillips

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It’s been said time and again that 95 percent of all online businesses fail. I don’t know how accurate that statement is, but if it’s anywhere close to the truth, I know the reason why. Besides being woefully unprepared and under- financed, too many online businesses try to reinvent the wheel.

In other words, instead of applying sound, proven advertising and marketing principles, most online businesses never even bother to learn the basics. Instead of focusing on what people are actually buying, too many online businesses try to force-feed people new products and ideas.

Now, there’s absolutely nothing wrong with trying to be a pioneer. And there’s certainly nothing wrong with trying to come up with the next “big thing.” But before you even attempt to undertake something of such magnitude, you really have to know what you’re doing. It’s not nearly enough to have deep pockets. The “Dotcom Bomb” proved that.

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And unless you have the kind of marketing expertise that is required to “finesse” people into trying something new, I recommend you take the path of least resistance.

Blazing new trails usually requires a great deal of luck, money, creativity and marketing expertise. The kind of resources that, quite frankly, most companies just don’t have.

And even if they do have the resources, that’s still no guarantee of success.

That’s basically why so many dot-com companies are dropping like flies. And will continue to do so. To be sure, there have been many, many great success stories throughout history, regarding new and groundbreaking products. The “love drug,” Viagra is a perfect example of one such current product.

However, generally speaking, you’ll incur fewer risks and make a lot more money if you just sell what’s HOT!

So, what’s the hottest product currently being sold on the Internet? Information, my friend, information. And while it’s true sex sells, information has always been king and probably always will be.

The best thing about information is that it comes in a variety of forms. Be it e-books, software, ezines, disks, newsletters, reports, whatever. Just select a form of information that interests you, learn everything you can about the product and promote the daylights out of it!

If you would like to start selling information, the fastest, easiest and least expensive way to get started is with affiliate or associate programs. If you’re not familiar with the term, it basically means that you sign on to sell someone else’s product or service for a percentage of the profits.

Most affiliate programs are free to join. What’s great about affiliate, or associate programs (as they’re sometimes called), is that they’re completely hands-off.

You don’t have to concern yourself with inventory, shipping, collections, customer complaints, follow-up or anything else. Everything is taken care of for you by the company (or companies) with whom you choose to affiliate yourself. All you have to do is advertise and promote their product or service. You can check out hundreds of affiliate programs at the following Websites:

• http://www.associateprograms.com
• http://www.affiliatesdirectory.com
• http://www.clickbank.com

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It’s a great way to make money online without the financial dangers of being an Internet pioneer!

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It is one thing to get subscribers to your ezine or
to get traffic to your web site, but it is quite
another thing to keep your subscribers and visitors
as your AUDIENCE.

You see, there is a difference between subscribers
and an audience. Just as there is a difference
between an unsubscribe and a non-interested subscriber.
It is very important to keep the attention of your
subscribers or visitors. If you lose their attention,
you may lose it for good. Go back and read that
sentence again. If you lose the attention of your
subscribers, you may not get it back.

You may have 10,000 subscribers or 40,000 visitors,
but are they really seeing and reading what you have
to offer? What good is it if they delete your ezine
without reading it and surf right on through your
web site without “seeing” it?

The fact that you are reading this article indicates
that the ezine publisher / editor or webmaster is
doing a good job of keeping you interested (or you
are bored and have nothing better to do). Now how
does he/she do that? Well, stop and analyze the
ezines or newsletters you are subscribed to.
What about the bookmarks for your favorite web
sites? Do you read all of them or visit all of the
web sites all of the time? Why or why not?

Goodness gracious. The subsequent lines can be like a feather to the cap. You need to be regular in order to discover the class of this article. So, go on flipping through the pages.

Let’s examine some ideas here:

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1. Original Content
Does your ezine or web site provide original content
or is it regurgitated content from a compilation of
other web sites? If this is your intent, present
your ezine or web site as a list of resources. Don’t
try to be what you are not.

2. Relevant Content
Is your web site focused on marketing? Well, then
don’t fill it with deep sea diving articles. You
will confuse your readers.

3. Keep it consistent
Oh, you don’t feel like writing this week? You say
you are just going to “throw together” your ezine to
get it done with and publish a fantastic one next
week? Go ahead, but you run the risk of losing your
audience. One bad issue may cost you the attention
of your subscribers, though they may take six months
more to actually unsubscribe.
.
4. Keep It Simple & Quick
Don’t try to re-write the encyclopedias in one issue.
You will tire yourself out and not have anything left
for your next issues. You will also tire your readers
out and they may not take the desired time to finish
reading. If you do provide a lot of information,
break it into “bite-size” morsels.

5. Personalized responses
Do you receive feedback from your subscribers or
visitors? Respond to them personally and they will
see that you are a real person that not only cares
about their needs and wants, but understands their
needs and wants.

6. Feedback
Offer your subscribers the ability to offer feedback
and ask questions, both on your web site and through
email. You want to be approachable or they will
keep searching.

7. Free Exposure
Offer your readers the opportunity to advertise
themselves. If you focus entirely on yourself,
your business, your web site, etc., you will cause
your readers to feel you are so stuck on yourself
that you have no idea what is going on around you.
People always love to talk about themselves, let
your readers do so - they will appreciate you for
it.

8. Keep it Resourceful
People vary. Some like philosophical articles,
some how-to. Some like quick tips. Some like
contests. Whoever your subscribers are, they
are most likely all looking for something that
they can get out of your ezine (preferably for
free). Give them something resourceful. Give
them something that they can use to better
themselves and/or their business or whatever
their interest. Help them grow and they will
be more likely to be receptive to what you
publish.

9. Give them something free
Just like #9 above, offer free stuff to your
subscribers. Let them have a “taste” of what
you are offering. If you truly are an ethical
personal offering valuable products or services,
they will be back.

10. Contests & Specials
What benefit is it to your subscribers to
remain subscribed to your ezine? Offer them
subscriber-only specials or contests. They
will want to view the next publication to
see if they have won anything or to see
what they can get for free or reduced prices

This is by far, not an exhaustive list, but hopefully
it will get you thinking as to how to keep your audience.

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To sum it all up - Think of your audience first and
they will remember you.

About the Author

Deborah Anderson is the editor of Webmaster Tips Weekly
http://www.andersoncreations.com/subscribe.shtml and
she provides the “Web Tips” column for use in ezines and
web sites across the internet - free. Subscribe free to
WebTipsDigest to receive 7 Web Tips per week for your
free use. Visit http://Webmaster-Tips-Weekly.com/webtips

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