Ezine Publishing

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Copyright 2005 Arun Pal Singh

“There is difference between knowing the path and walking the path”
- Morpheus, Matrix Revolutions.

Can you make money on the net?

What kind of question is that?

Of course you know that it can be made. That is why you are reading an article on internet marketing

It is good to know. Knowledge is an essential item that we should possess.

My next question is to a particular segment.

Why are you not in business then?

Many a people know that money can be made on the internet. A lot of them also know that potential is huge.

But why then they do not start their own business and earn money.

They just know. They do not endeavor.

Just knowing is not enough. One must realize what he knows. Only then he can be convinced about the actual path and destination. So many people start their business on the net. They know they can earn money and lot of that. But they stop midway before they can earn a single dime.

Why?

There is a difference between knowing and walking the path.

They just know. Their knowledge is based on perception. Their knowledge is not based upon realization. They become shaky, loose confidence and stop before they put their first step in.

Knowledge based upon perception from surrounding can be easily clouded. Doubts are raised quickly. Fear rises inside, What if they are wrong!’

Stirred persons do not go far.

The case is different when you realize the truth.

Okay! How do we realize what we know?

We walk the path. There is no other way. And we walk the path till the end. When we see the truth the doubts vanish.Then we have a knowledge that is based upon conviction and not just perception.

Thousand people can come and tell you ‘Yes there is lot of money’ and you form an opinion.

Completely admissible! You will feel satiated to inspect the next paragraphs. Your unusual interest would get a surprise in the paragraphs that follow.

Another would come and say it is not true and your mind will raise the alarm.

Because you still doubt what you know.

You have not faced the truth. You have just heard the truth.

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You need to walk the path to face the truth.

Then you will be unshakable.

Till then you may read thousand of articles, subscribe to hundreds of newsletter or read a lot of books and each would tell you what I am going to write below

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You Can Earn A Lot Of Money On The Net.

That is a very pleasing statement. That is a soothing and exciting statement.
But you will realize this only when you take an action. Before that this knowledge is just hearsay.

As you start you learn to walk further. Use your knowledge to guide you in the initial part. Don t let fear cloud your judgment. Know a people like you who have walked before. That would keep your mind unclouded and head steady.

Soon you will see and realize the truth.

About the Author

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com. To avail his free Income Course, send an e-mail to subscribe@homeforprofits.com with subject subscribe .

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5 Simple And Easy Ways To Advertise Online

 by: Sandra Stammberger

Advertising is everything some people say.

Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.

But not all traffic is equal.

There are services that can help you drive tons and tons of traffic to your site and it won’t do you any good at all because it’s not targeted traffic.

Take for example all of the many different ’surf for traffic’ or ‘traffic clicking’ programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who’s using these services?

Webmasters and marketers that want traffic on their own site.

So they most likely won’t spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much benefit from using such a tool) you will still have to spend a ton of time just surfing and clicking around to get a real benefit from these programs.

Once marketers realized that they switched gears. They started promoting all the different programs to a lot of other marketers to get them in their downlines, so they could get some traffic as a bonus and that was their new focus. Problem is that that is exactly what everyone else did, so not a lot of people were surfing anymore.

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Bottomline is, you want traffic, but you need targeted traffic, so here are some tips on how you can generate exactly the traffic you need and bring the visitors you want visiting your site to you instead of chasing after them.

1. Content

What is your website about? Do you just have a page with a lot of links and not much else?

If that’s the case, think about adding some content to your website that will be of value to any potential visitors. You could write articles or find articles at one of the many directories that you can reprint on your site.

2. Talk about your experiences with your subject matter.

You don’t have to put up some kind of resume (although that can work too), but rather try writing about what you are doing, as it relates to your topic of choice. Let’s look at the model airplanes again briefly, you could talk or write about the latest plane type you built, how the last time flying your plane went, what challenges you run into or perhaps even post some pictures of your plane or of you flying it.

3. Forums and Bulletin Boards.

You could add a forum or bulletin board to your website where your visitors can interact with each other. There are a lot of free services available out there that you can use to either remotely host a forum for you, or even software you can install on your website’s server. To find some of these, just head over to your favorite search engine and you will definitely find plenty to choose from.

And while you are visiting the search engine, why not run a search for any bulletin boards and forums that are already out there for your chosen topic? You could visit those and interact with the visitors there and since many allow you to post a signature or a profile, you could add a little line about your own site with a link (just check the rules of the forum first so you don’t violate any of them).

4. Start a blog.

Blogs are very popular and search engines love them because they provide constantly new and fresh content. Your blog would be a great place to talk about what you are up to that day.

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So if you spent some time today buying new parts for your plane you could write about where you found them, how much they cost you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from your blog back to your website, so when the search engine stops by to grab and index your latest content, it will also stop by your website and you will start seeing very targeted traffic heading your way.

5. Write articles.

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Writing articles isn’t hard and can be a great source of fresh, new traffic to your website.

There are a lot of ezines on any topic out there and there are also a lot of directories just to share your articles at.

Basically what you do is to write an article and then add a small resource box that links back to your website (just like a signature) and then let other ezine publishers know that you are allowing them to print your article in their ezine. And many publishers go to the article directories to find new content for their newsletter and even their websites. And since there are websites and ezine newsletters on any imaginable topic out there, you can’t lose. Write an article every couple of days and post it in the directories (even one a week or every two weeks will start getting you traffic) and you will all of a sudden find new traffic coming from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic, meaning the visitors are coming to you because they are interested in what you wrote about.

So there you have it, 5 easy and simple ways to advertise and drive traffic to your website at absolutely no cost at all.

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hings You Should Try To Barter For Before Buying

 by: Larry Dotson

1. Information Products - it could be ebooks, "how to" videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

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9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

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10. Internet Access - you could offer a no cost pop up ad on your web site in exchange for free or discounted Internet access.

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Two businesses — a women’s clothing boutique and a mail-order operation –
recently consulted me about the same dilemma. Each had achieved satisfying
sales through channels that didn’t allow for further growth. They needed a
fresh marketing program that would yield a steady stream of new customers,
and they were confused about where and how to advertise.

Like Dorothy with the ruby slippers in the Wizard of Oz, they already had
most of what they needed for a solution, but they didn’t know how to use
what they had. They needed to investigate who their buyers — especially
their highest-spending and most frequent patrons — were. In doing so,
they’d learn how to clone their best customers.

The general principle: Discover the characteristics of your current
customers and use that knowledge to reach more shoppers just like them.

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The clothing store already knew the age range, income level and some
cultural interests and hobbies of its clientele. I suggested that they find
out which newspapers, magazines and TV and radio programs their buyers
read, watch or listen to, as these might prove prime advertising vehicles.
Once ads are running in many places, you can also ask customers which media
outlet persuaded them to come into the store, although many buyers don’t
remember this information.

The mail-order operation had little knowledge of the income or the
educational level of its purchasers, since orders so far had come in
through the anonymity of the Internet. However, it was relatively simple
for them to send a follow-up questionnaire by e-mail, which asked a buyer’s
age, educational background, employment status (employed or self-employed),
income bracket and profession. The brief questionnaire also asked how
satisfied they were with their purchase, generating glowing testimonials
along with a few complaints. Questionnaire answers would help this business
intelligently choose where to advertise.

To the clothing store, I suggested marketing strategies besides advertising
for cloning its best customers. Since many store regulars were involved
with charitable organizations, the store could let buyers know, through a
postcard to its mailing list or a flyer slipped in with purchases, that it
might produce a fashion show to benefit their favorite charity. Most
likely, customers’ dearest non-profit organization appealed to others who
would also be attracted to the boutique’s distinctive style of clothing.

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Since many patrons had creative hobbies, like painting, music, weaving or
writing, it made sense to appeal to others who spent spare time on the
arts. I suggested selecting a different customer’s creative work to feature
in the store every month. I envisioned a display of one woman’s pottery or
poetry, with a color photo of her wearing the store’s clothing. Surely the
woman in the spotlight would bring in friends like herself and patrons
would urge their creative women friends to apply for the honor.

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Scientists say human cloning isn’t quite on the horizon, but in marketing
cloning techniques like these already produce new customers!

About the Author

Marcia Yudkin creates cost-effective, creative
marketing plans for clients all over the world. You can learn more about
her reputation-enhancing marketing plan service at
http://www.yudkin.com/marketingplan.htm and view excerpts from a sample
plan at http://www.yudkin.com/sampleplan.htm

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Copyright 2005 Rok Hrastnik

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other content consumers (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again

While achieving not more than marginal penetration, its usage is growing with astounding speed.

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Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!

>> BUT WHAT ARE RSS FEEDS?

RSS content is delivered through RSS feeds — simple files structured in a specific way.

These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.

These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

It s just like subscribing to e-mail newsletters, only that there s no e-mail involved and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

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RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.

In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

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After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.

Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.

And, for the best part, most RSS aggregators are free to use, so there s really no excuse to not get started today. And by the way so are quite a few RSS publishing solutions!

Yes, RSS is the free way of getting your content delivered every time.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5

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The 12 Most Common Newsletter Design Mistakes

 by: Roger C. Parker

Your newsletter s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership no matter how good the ideas contained inside.

Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter s design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.

Here are five of the 12 most common newsletter design mistakes that are made.

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1.) Nameplate clutter: Design begins with the nameplate, or newsletter title set in type at the top of the front page. Nameplate problems often include:

• Unnecessary words. Words like the and newsletter are rarely needed. Readers will unconsciously supply a the in front of a title, if desired. It should be obvious from the design and content of your publication that it is a newsletter and not a business card or advertisement.

• Logos and association seals. Your newsletter s title should not compete with other graphic images, such as your firm s logo and the logos of trade or membership associations. These can be placed elsewhere on the page, allowing the nameplate to emerge with clarity and impact.

• Graphic accents, like decorative borders and shaded backgrounds, often make the titles harder to read instead of easier to read.

2.) Lack of white space. White space the absence of text or graphics represents one of the least expensive ways you can add visual impact to your newsletters, separating them from the competition and making them easier to read. Here are some of the areas where white space should appear:

• Margins. White space along the top, bottom, and sides of each page help frame your words and provides a resting spot for your reader s eyes. Text set too close to page borders creates visually boring gray pages.

• Headlines. Headlines gain impact when surrounded by white space. Headline readability suffers when crowded by adjacent text and graphics, like photographs.

• Subheads. White space above subheads makes them easier to read and clearly indicates the conclusion of one topic and the introduction of a new topic.

• Columns. White space above and below columns frames the text and isolates it from borders and headers and footers text like page numbers and issue dates repeated at the top and bottom of each page.

A deep left-hand indent adds visual interest to each page and provides space for graphic elements like photographs and illustrations, or short text elements, like captions, quotes or contact information.

3.) Unnecessary graphic accents. Graphic accents, such as borders, shaded backgrounds and rules the design term used for horizontal or vertical lines often clutter, rather than enhance, newsletters. Examples of clutter include:

• Borders. Pages bordered with lines of equal thickness are often added out of habit, rather than a deliberate attempt to create a classic or serious image. Page elements, like a newsletter s table of contents or sidebars mini-articles treating a point raised in an adjacent article are likewise often boxed out of habit rather than purpose.

• Reverses. Reversed text occurs when white type is placed against a black background. Reverses often make it hard for readers to pay attention to adjacent text.

• Shaded backgrounds. Black type placed against a light gray background, or light gray text against a dark gray background, is often used to emphasize important text elements. Unfortunately, the lack of foreground/background accent often makes this text harder to read instead of easier to read.

Graphic accents should be used only when necessary to provide a barrier between adjacent elements such as the end of one article and the beginning of the next rather than decoratively or out of habit.

Downrules, or vertical lines between columns, for example, are only necessary if the gap between columns is so narrow that readers might inadvertently read from column to column, across the gap.

4.) Underlining. Headlines, subheads and important ideas are often underlined for emphasis. Unfortunately, underlining makes words harder to read, reducing their impact!

Underlining makes it harder to read by interfering with the descenders of letters like g, y and p. This makes it harder for readers to recognize word shapes.

Not only does underlining project an immediately obvious amateur image, it confuses meaning because today s readers associate underlined words with hyperlinks.

5.) Excessive color. Color succeeds best when it is used with restraint. When overused, color interferes with readability, weakens messages, and fails to project a strong image.

Headlines, subheads and body copy set in color or against a colored background are often harder to read than the same words set in black against a white background. Be especially careful using light colored text. Restrict colored text to nameplates or large, bold sans serif headlines and subheads.

A single signature color, concentrated in a single large element and consistently employed like in your nameplate can brighten your newsletter and set it apart from the competition. The same color, used in smaller amounts, scattered throughout your newsletter, fails to differentiate your newsletter or project a desired image.

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Consistently using black, plus a second highlight color, creates a quiet background against which an occasional color photograph or graphic can emerge with far greater impact.

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The architect Mis van der Rohe once commented, God is in the details. Newsletter success, too, lies in the details. Your readers are always in a hurry. The smallest detail can sabotage their interest in your newsletter, interrupting the reader until later.

And as we all know, later usually means never!

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Unless you’ve been under a rock for the last year, you’ve
heard the term “blog” once or twice.

To most people, a “blog” simply represents a glorified
online “diary” where geeks, computer nerds, and lonely
teenagers record their thoughts in cyber-space.

However, many people don’t realize that “blogs” are quietly
revolutionizing the way companies and customers interact
about everything from existing products to new ideas and
improvements in customer service.

In short, “blog” style communication has come of age and
anyone with an online business better sit up and take
notice fast!

In the beginning, “blogs” were basically an online diary to
record your thoughts; but “blogs” have now evolved into
dynamic websites that non-technical people can update
immediately without html editors or ftp programs.

Blogs allow their authors to make instant website updates
through a computer anywhere in the world with a Web browser
and Internet connection.

Blogs also allow readers to respond to the author’s posts,
provide additional information, links, expanded opinions,
and more.

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In short, an active “blog” creates an interactive community
with the author as the hub and the readers as the spokes of
the wheel that keep the whole cycle turning round.

Unlike traditional “static” web pages where content rarely
(if ever) changes, an active blog evolves in a state of
constant and never-ending renewal.

With blogs, smart online businesses re-discovered a
principal that small “mom and pop” stores understood for
years: know your customers and stay in close tune with
their wants, needs, and desires.

Large companies throw billions of dollars down a black hole
every year to literally “guess” what people want to buy.
Most call it the “Marketing Department.”

On the flipside, smart online businesses understand that
blogs allow you to avoid guessing what’s on your customers’
minds and provide an active and up-to-the-minute means for
them to tell you exactly what they do and don’t like about
your services, products, and virtually any other aspect of
the market.

This lightning fast communication makes it possible for
small companies to literally snatch huge market share away
from more traditional companies.

Blogging also has a distinct advantage over traditional
email newsletters in that subscribers can get udpates
without having to receive an email message. Through the
power of RSS (real simple syndication), subscribers get
notified of updated content though an rss news reader.

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Bottom Line: publishing a blog with an RSS feed that your
readers can subscribe to means your content NEVER gets
blocked by a SPAM filter.

Blog software basically comes in 2 flavors: hosted and
stand-alone. Hosted blogging solutions make it extremely
easy to get set up with a blog, often in just a couple of
minutes.

If you know how to type, you can create a blog. Log on to
Blogger.com and you can set up a blog free of charge and
start posting in just a few minutes.

Blogger.com (owned by search giant, Google) will even host
your blog on their servers.

Typepad.com, which charges as little as $4.95 per month, is
also an excellent hosted service offering additional
features that enable you to quickly get your own blog up
and running.

The alternative is stand-alone blogging software installed
on your own website.

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A very popular solution is Moveable Type, available from
moveabletype.org, which provides a very versatile and
powerful suite of tools for creating a full-featured blog
to rival that of any size company in the world. Which ever blogging solution you choose, if you plan to
successfully conduct any form of business online,
understand that a “blog” must form an integral part of your
overall plan for customer communication and interaction.

–

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About the Author

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Introducing Really Simple Syndication in ASP.NET

Really Simple Syndication (RSS) is an XML standard for declaring content entries for small content feeds. The RSS format has gained popularity over the years due to its simplicity. The XML file formatted according to the RSS specification is either found as a physical file or is obtained via a Web site that handles the request and sends the content over the Internet to the client. The RSS format is as given below

The XML format for RSS declares that the XML must have a root element of , which identifies the document. This is shown in the following sample snippet. The element contains one element and then many elements that hold the element.

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Most of the elements declared by the RSS specification are optional. However, some elements need to be declared to make the code functional.

The element should contain the following children:
Item (at least 1)
Title
Link
Description

The tag should contain the following children:
Title
Link
Description

Each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. After you complete the creation and validation of your RSS text file, register it at the various aggregators. Now, any website can grab and display your feed regularly, driving traffic your way. Update your RSS file, and all the external sites that subscribe to your feed will be automatically updated.

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RSS can not only display your news on websites and headline viewers but also display data in products and services like PDAs, mobile phones, email ticklers, and voice updates. RSS also enables you to automate email newsletters easily. In addition, affiliate networks and partners of like-minded sites can access each other’s RSS feeds and automatically display the new stories from the other sites in the network, which as a whole drives more traffic. Plenty of RSS aggregators are available that automatically grab RSS files from the content providers and present the news in a many ways.

To access online version of the above article, go to http://www.dotnet-guide.com/rss.html

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The material is meant to cater to those folks who were looking for email newsletters. But few of them didn’t aide.

You can evaluate this report if you are looking for the data on email newsletters. Just understand till the concluding word and get the value of the article.

About the Author

Visit http://www.dotnet-guide.com for a complete introduction to .NET framework. Learn about ASP.NET, VB.NET, C# and other related technologies.

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Copyright 2005 Mal Keenan

Okay! Your research is solid and you ve created strategies for presenting the contents in your blog. You ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you ll need to know and understand what kind of software a blogging uses, to be effective in promoting the blog.

Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site’s navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

Though this is one of the best articles, I’m bit skeptical about its utility for everyone.

This write-up is like a feather to the cap for those individuals who were on the lookout of newsletter software. But few of them didn’t aide.

But, why to discontinue in midway? Just comprehend all the words to get the worth of this stuff.

Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try the Word Tracker website.

When writing, keep these 100 keywords close at hand, so that you ll write the primary keyword into your blog urls. Use your primary key words in your title, the secondary keywords in the body of your posts, and in the anchor text of links in the body of your post.

Goodness gracious. Your heightened drive to examine more would be requited further. If you go on reading further, we guarantee that your inquisitiveness in this would be reinforced.

Now that you ve done the preliminaries such as picking your 100 keywords, and know how to slip them into your blog posts, these are the next steps you ll need to take:

1.Build links to your blog, do this by the following ways. Link your blog from each page on your website, post comments on other blogs that are similarly themed. Ask if you can link to them.

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2.Submit your blog and RSS feed to big directories. This will expand your community of readers and keep old ones coming back for more.

3.Make sure that your side navigation bar is present on all your blog posts, so that search engines can easily spider your blog.

4.Frequently post blogs. Search engine spiders strive on fresh content.

5.Stay with the domain you ve picked. If you move, you ll lose important data; traffic and worse, your position in the search engine rankings.

Use these basics to get started. You ll get to the top in a short time. Make posting new content on your blog a habit and you ll stay there.

I have been able to get to the top positions for important keyword phrases simply by naming my blog post according to the keyword I am targeting… so I know that blogging DOES work.

Get blogging today!

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

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