Ezine Publishing

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Copyright 2005 Rok Hrastnik

RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

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RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you ll need a different approach.

A] Create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

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Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you ll be all set:

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You are the excellent judge for ezine. Have a look at this till the close to feel if it works for you.

There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6

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By Tatiana Velitchkov 2002

Imagine picking up 2 competing product catalogs with 2
different messages on the cover.

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The first one says: “Let us tell you how much our products
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The other one says: “Let us TEACH you the most effective
ways to be attractive to the opposite sex.”

If you automatically decide you’ll read the second one and
throw the other into the trash, then you would’ve proven
one of the best business strategies to be true: In order
to become a successful seller, you have to be a teacher,
too.

Good Morning, Clients!
———————-

Whether you sell a product or provide a service, it pays to
view yourself in the role of “teacher” rather than “haggler”
when dealing with existing & potential clients.

“Teachers” maintain an attitude of sincerely wanting to help
people achieve the best results possible, and clients
invariably pick up on this attitude.

And although “teaching clients” may take a little more time
than cutting to the chase and directly talking about specs
& prices, it actually brings in 3 MAJOR BENEFITS that
affect your business in the longer term:

* Benefit 1: More Clients Will Trust You

Teaching clients about the ins and outs of your product and
industry gives them the impression that you’re an authority
in your field — and this could be the most advantageous
position you could ever have.

Being an authority means (in your clients’ minds) that
you’ll provide them with the best service, that you’ll be
worth every penny of your price, and that you’ll make an
excellent recommendation to their associates & friends.

In the business world this is called “trust,” and once you
earn that, a satisfying relationship ALWAYS follows.

* Benefit 2: More Clients Will Approach You

In the process of educating clients, you might encounter
people who ask questions that aren’t directly related to
your products, but still have a lot to do with your industry
in general.

Although this signals that the client is still “shopping
for services,” don’t ignore this important opportunity.

The fact that your prospect chose to ask YOU instead of
someone else already puts you in a unique position to
demonstrate how you (and your products) can become even
more worthy of their trust — and ultimately of their
purchases & investments.

* Benefit 3: Potential Clients Become COMMITTED Clients

Because by the time they are ready to use your services,
all your teaching would have prepared them enough that they
now know EXACTLY what they want and need.

These are no longer the kind of prospects who would ask you
to “fax them a quote and set an appointment to discuss it.”

Instead, these are the ones who say “this is what we need,
tell us how much, so we can write you the check.”

There’s less talking and more buying — all because you
chose to be “the teacher that sells.”

Teaching Styles = Selling Strategies
————————————

So how do you become an effective “teacher” to your clients,
while running your business successfully on the web? Here
are 4 of the MOST EFFECTIVE STRATEGIES that you can use
today:

1) Articles On your Website

You’ve seen them before, and you’ll see them over and over
again. Mainly because they actually WORK!

Time and time again, business owners who regularly post
“free articles” on their sites report getting clients from
as far as Timbuktu, and encounter opportunities that lead
to Japanese businessmen sending them checks without meeting
them face to face.

This is because those regular articles on their websites
have taught their prospects all they needed to know about
the person (AND the business), so by the time they wrote
their emails they were more than ready to commit.

So whether you decide to cover “Tips & Advice,” “News &
Updates,” or “Lessons & Inspiration” in your own free
articles, just make sure that you DO post them on your site
on a regular basis… because they’re the surest way towards
pre-selling success.

2) Booklets & Ebooks

Once you have a good enough number of articles (both on your
site and off it), you can decide to compile them all into a
print book or an ebook — both of which you can use for even
greater profits!

Use these books as value add-ons when clients make a
purchase, or as prizes for contests you hold on your site.

Better yet, if you feel that the information contained in
your books are valuable enough for your target market –
AND if you have ceased to archive the same articles on your
website for free — then you can even sell them as stand
alone products by themselves.

This not only increases your sources of revenue; it enhances
your reputation as an industry leader, too.

3) Mini Courses

Another possible offshoot from your web articles would be
“mini courses” — short lessons & seminar sessions that you
can give both for a fee and for free.

You can administer these courses via autoresponder, through
a mailing list, via teleconferencing, or even through a live
seminar audience.

When prepared adequately and delivered successfully, these
courses can become another source for additional profit –
and another way to pre-sell potential clients into trusting
and hiring YOU.

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4) Guest Appearances (On Print, Radio & TV)

Now that you have all these books, articles, and seminars
under your belt — or even if you don’t have them yet –
another way to get free publicity is to make yourself
available for interviews and guest appearances, particularly
in publications & programs that effectively reach your
target market.

Announce your willingness & availability to talk about your
expertise through your letter heads, calling cards, mailing
lists, and press releases.

Even if you get only one high profile media exposure out of
all this it would still be enough — and it wouldn’t have
cost you an additional cent!

A Final Word
————

One word of advice though, from one entrepreneur-teacher to
another: Remember to keep on learning!

Knowing the things that you know NOW should never make you
feel complacent and think that it’s enough. Good teachers
know this; good businessmen and salespeople should know it,
too.

So keep yourself updated with the latest trends in your
industry, attend seminars & classes given by other industry
leaders, and keep on reading & keep on asking.

Not only will these help you keep your client relationships
stronger.

They will also improve EVERYTHING about the way you do your
business, and strengthen your position as a brand &
industry leader.

Tatiana Velitchkov

About the Author

Tatiana is the publisher of: http://www.TheFortunesEzine.com,
the FortunesEzineWeekly at http://www.TakeYourFortune.com,
and owner of the traffic-solution slam advertising sites
http://www.Guaranteed-Hits.com and http://www.Guaranteed-Hits.net

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1. Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your
product(s). You could change your headline, offer a
stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying
your product by offering a free ezine. The visitors
that are very interested will subscribe to it.

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4. Team up with your competition by starting an
association for your specific industry. It could lead
to a profitable partnership with them.

5. Publish an e-zine for your employees. This could
motivate them to do a better job or fill them in on
were your business is headed

6. Search for your business’ name in newsgroups
and discussion boards. Some of the comments you
find could help you improve your business

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7. Attract people to link to your web site. You could
offer them a discount on the products you sell or
give them free stuff for linking.

8. Develop your own opt in email list by giving your
visitors a reason to give you their e-mail address.
Allow them sign up to free stuff and contests.

9. Create a “PR” web page for your business. List
information that could be considered newsworthy
for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by
linking to web sites that have written positive stories
about your business.

About the Author

This Article is Present by veteran internet entrepreneur Auggie Diaz Auggie serves as the president KAM INC a Internet based company that runs a network of internet sites that provides small and home based business opportunity information. For over 20 years Auggie ran a $100 Million region as a sales manager .

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Introducing Really Simple Syndication in ASP.NET

Really Simple Syndication (RSS) is an XML standard for declaring content entries for small content feeds. The RSS format has gained popularity over the years due to its simplicity. The XML file formatted according to the RSS specification is either found as a physical file or is obtained via a Web site that handles the request and sends the content over the Internet to the client. The RSS format is as given below

The XML format for RSS declares that the XML must have a root element of , which identifies the document. This is shown in the following sample snippet. The element contains one element and then many elements that hold the element.

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Most of the elements declared by the RSS specification are optional. However, some elements need to be declared to make the code functional.

The element should contain the following children:
Item (at least 1)
Title
Link
Description

The tag should contain the following children:
Title
Link
Description

Each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. After you complete the creation and validation of your RSS text file, register it at the various aggregators. Now, any website can grab and display your feed regularly, driving traffic your way. Update your RSS file, and all the external sites that subscribe to your feed will be automatically updated.

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RSS can not only display your news on websites and headline viewers but also display data in products and services like PDAs, mobile phones, email ticklers, and voice updates. RSS also enables you to automate email newsletters easily. In addition, affiliate networks and partners of like-minded sites can access each other’s RSS feeds and automatically display the new stories from the other sites in the network, which as a whole drives more traffic. Plenty of RSS aggregators are available that automatically grab RSS files from the content providers and present the news in a many ways.

To access online version of the above article, go to http://www.dotnet-guide.com/rss.html

About the Author

Visit http://www.dotnet-guide.com for a complete introduction to .NET framework. Learn about ASP.NET, VB.NET, C# and other related technologies.

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________________________________________

Write A Newsletter To Get Site
Visitors To Return (And More)!

- by Steve Nash

(c) Steve Nash - All Rights reserved
http://www.howipromotemywebsite.com
________________________________________

[Article last revised: Jan 2004]

How many visitors to your site *ever* return?

Completely admissible! Further brainstorming will be a fun to the connoisseur. You would like to be coherent with this projection to find more.

Not as many as you would like, I bet!

The thing is, it’s a lot easier and less time-consuming to
promote your site to people who have *already* visited. So
how do you do that? Well, you could:

- Ask people to bookmark your site;

- Get people to make your site their homepage (your site
needs to be *very* good, though);

- Make your site the next Yahoo! or Blogger or Hotmail
(ideal, but not too easy); or…

- PUBLISH AN EZINE OR NEWSLETTER!

Yes, publish a newsletter (and get people to subscribe).

Writing a newsletter is the BEST WAY to stay in touch with
site visitors and existing customers.

At the *very least*, you can remind them about your website
on a regular basis. But, even better, you get a chance to
develop trust between your site visitors and yourself.

And on the faceless Internet, trust is everything!

=> VISIT THIS WEBSITE

Visit Dr.Mani Sivasubramanian’s Ezine Marketing Centre. Dr
Mani’s ezine resource has plenty of free information on
ezine publishing.

To quote from the site, Ezine Marketing Centre lets you:

“Create email newsletters, build huge opt in email
lists and get advanced ezine marketing tips,
strategies and secrets right now. Create email
newsletters or ezines to promote your e-business
and explode profits - Advertising tips techniques
secrets ebook for high profit email list building,
getting, buying tips and techniques to increase
email list profits…”

You get the idea.

And, Dr Mani sells plenty of information too, for those
willing to invest money (as well as time) into their ezine
publishing efforts.

http://www.ezinemarketingcenter.com/

=> OR VISIT THESE LINKS

http://www.topica.com

http://groups.yahoo.com

http://www.domeus.co.uk

http://www.roving.com

http://www.listbuilder.com

http://www.sparklist.com

=> THEN PROMOTE! PROMOTE! PROMOTE!

As with your website, you need to promote your newsletter,
and get people to sign-up. By all means start with your
friends and family, and then try these legitimate methods
(please don’t send unsolicited mail - SPAM wastes
everyone’s time!):

* You MUST promote your newsletter on your own site

Okey-doke. Be positive that your quest would go beyond this point. Your appetite for info will get quenched in the consequent lines.

- Put the newsletter sign-up form at the top left or top
right of as many of your pages as possible. Offer an
incentive to sign-up, sell the benefits of your
newsletter (first notice of the next sale, for instance,
or chance to win something)

- Use pop-up windows to encourage sign-ups. A little bit
controversial, this, but pop-ups *do* increase subscriber
sign-ups! Find a script here:
http://javascript.internet.com/

* You CAN announce your newsletter to the world

- Join various newsletter announcement mailing lists,
follow their announcement rules, and announce, announce,
announce.
(There are loads of these lists at http://www.topica.com
and http://www.web-source.net/articlesub.htm.)

- Visit the following websites

http://www.ezinelocater.com
Free Email Newsletter Directory

http://www.ezinesearch.com/search-it/ezine/
Online ezine directory/listings

http://www.ezineannouncer.com/
Online newsletters tools

http://bestezines.com/submit/
Submit your ezine to this guide

Okay, okay! Your newsletter may not need all this promotion,
but at the very least make it easy to sign-up on your
website. Oh! One other way of promoting your newsletter:

* You SHOULD make your newsletter a great read

This is possibly the most important aspect of publishing a
newsletter. Here are a few points to consider - try and make
sure you:

o add your personality;
o publish on the same date;
o stick to a similar format;
o re-read and re-read to remove mistakes;
o encourage feedback;
o have clear objectives and *meet them*; and
o enjoy yourself.

But if nothing else, just keep it short!

=> EVEN DO IT YOURSELF!

Writing a newsletter is a bit difficult not to do yourself,
I admit.

What I mean is that you can find many Perl/CGI scripts
that allow you to run a newsletter, including subscribe
and unsubscribe functions, from your own site. Subscribe
Me Lite, written by CGI Script Center, is probably the
best free resource to do this. And you can always do a
search at CGI Resources.

(And I use Autoresponse Plus - not free though.)

http://www.siteinteractive.com - Subscribe Me Lite
http://www.cgi-resources.com
http://www.wise-buys.info/go/autoresponse.html

=> READ MORE…

You can find out more about email publishing from the
following excellent resources.

O.K. Be open in bringing out your conviction on this piece of literature of ezine directory.

There is no limit for us. You might explore additional write-ups. At the close of this material you’ll have an access to the required hierarchy.

http://www.ezine-universe.com
http://www.ezineuniversity.com

=> ONE LAST THING… DON’T FORGET SPAM FILTERS

I originally wrote this article in 2001, when no-one had
even heard of the expression spam-filter. Now, to counter
the un-relenting spam that we all receive, spam-filters are
everywhere.

What does this mean to you, the budding newsletter
publisher?

Well, it means that you have to take great care now in what
you write in your newsletter. If you don’t, your publishing
efforts will be wasted as the spam-filters will, wrongly,
block your newsletter. And few of your subscribers will read
it.

So don’t forget the spam filters when you write your
newsletter! Do a check to see if you need to change any part
of it, first, before you send your mailing out.

You can do a check here -
http://www.anyonecansellonline.com/free-spam-check.shtml

–

Writing a newsletter on a regular basis is a great way to
keep people returning to your website. There are many tools
and resources that show you how. And there are many sites
that will publish your newsletter for free (you can even
find free content, for goodness sake).

Publish a newsletter and get to know your site visitors -
and then let them get to know you! Be original, if you can,
and do make sure your ezine gets past the spam-filters.

Copyright 2001-2004 Steve Nash. All Rights Reserved.

About the Author

STEVE NASH is the author of the ebook: “3 Super-Tips To
Build, Promote And Profit More From Your Website.” Download
your free copy now! http://www.wise-buys.info/bonus.shtml

HIS BEST TIP? Use Site Build It! to develop a profitable
business online! Learn more, here! http://site-buildit.com

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Pay-Per-Click Fraud Exposed

 by: Dean Phillips

Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?

That’s called click fraud and it’s a major problem among all of the pay-per-click search engines.

Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. A fraudulent website is set up and participates in programs like Google’s AdSense program. Unlike legitimate websites that attract human visitors to the site, fraudsters use software “hitbots” or employ boiler-rooms of low-wage employees from other countries to generate clicks on ads, and then collect commission from pay-per-click programs.

In June, a federal grand jury returned an indictment against Michael Anthony Bradley 32, of Oak Park California who was charged with fraud and extortion for a scheme involving Google’s pay-per-click program. Believe it or not, Bradley actually tried to extort Google into paying $100,000 for click fraud software he created called “Google Clique.”

Click fraud hurts advertisers by driving up the cost of each click because many online advertising programs adjust the price of each click based on the popularity of a particular keyword and the number of competing advertisers. And depending on how popular your keyword is, it can take just a few minutes to register hundreds of clicks. Click fraud can quickly deplete your pay-per-click account and leave you with little or nothing to show for your expentiture.

In a recent filing to the Securities and Exchange Commission, Google acknowledged, “We are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members.”

Now, in all fairness to the pay-per-click companies I’ve used in the past, I have to give credit where credit is due. Whenever I complained of click fraud, which was often, all of the pay-per-click companies, without exception, did the right thing and credited the stolen funds back into to my account. Ironically, I have not had a click fraud problem with Google.

You can reduce your risk of being victimized by click fraud, by regularly auditing your website s log files and immediately reporting suspicious traffic to the pay-per-click companies. If you are unfamiliar with analyzing your site s log files, there are some excellent software products available to assist you like ClickTracks, WebTrends, and AWStats. These products make it fairly easy to identify patterns in your website’s traffic.

Recently, I noticed the same IP number clicking on my ad over and over again–often many times within just a few minutes. I did some basic detective work and discovered it was actually a competitor of mine devouring my pay-per-click dollars. I approached him with my findings and threatened him with law enforcement intervention, if he didn’t cease and desist. He denied any involvement, of course. But I haven’t had any problems with that individual since.

So, how did I find out who the culprit was? Easy.

When checking your log files, if you notice a lot of clicks from one IP address, you can trace its origin by visiting the American Registry of Internet Numbers. By feeding the IP address into their “Whois” search, they will tell you who has been assigned that IP address, and whether it’s an actual IP or another business entity.

Should the IP address not be assigned to the Americas, you can verify RIPE Network Coordination Center for all Russian, European, and Middle Eastern registries, or the Asia Pacific Network Information Center. There are only three such sites, so you should be able to track the source.

What is your opinion about the adequacy of this report?

As a person who is searching for newsletters, only you can rather figure out if this assists. Scan till the close to feel if it works for you.

However, if someone is using sophisticated software to generate clicks on your ad, it will probably be impossible for you to trace the IP address yourself. For example, according to alleged Google extortionist, Michael Bradley, “Holland Engine software was originaly written to allow spammers to conceal their orginating IP address from mailservers and to keep it from apearing in e-mail headers.

Holland Engine is the core of LincolnSX, the most powerful mass-emailing software, running at rates of 5 million e- mails per day per machine. Holland Engine will actually tunnel through the internet and connect to the desired IP address from, not your IP but rather from another, the one at the end of the tunnel.”

In conclusion, if you choose to use pay-per-click search engines to advertise, watch your log files closely and report improprieties immediately.

Also don’t put all of your eggs into one basket, by depending solely on pay-per-click advertising. Utilize a variety of ways to attract traffic to your website, such as ezines, newsletters, writing articles, offline advertising, etc.

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I don’t know about you, but I love to collect cool downloads off
the internet. I’ve got thousands of stationary files, desktop themes and ICQ
skins, as well as more thousands of screen savers and wallpaper files. Most
of these special files are stashed in obscure locations which makes them
difficult to back up and a pain to restore.

However, if you know where the various applications store their data files,
you can make copies of those to your hearts content. Programs such as Second
Copy and InSync are perfect for this job, although in a pinch you can simply
drag the files to your writeable CD drive.

Outlook Stationary Files

Something that I love is outlook stationary. I think it great to receive a
cool email with a nice background, perhaps a graphic of some kind and some
cool sound. I know my wife likes to get an “Love” email from me with, say, a
gigantic heart and some gentle romantic music.

In fact, it’s very simple to build up a huge collection of stationary files.
There are tens of thousands of them available for installation all over the
internet. The problem is: where the heck are these things installed?

The answer is simple:

C:Program FilesCommon FilesMicrosoft SharedStationery

Okay. The subsequent lines will be like a feather to the cap. Continue reading, you’ll get some extra facts.

Stationary files are always in this location (I have searched very hard and
have never found a way to change this directory). I guess that the drive
letter could change if you installed the operating system somewhere other
than the C partition, but I have not tried that out myself.

Each piece of stationary consists of one standard HTML file and a number of
additional graphic and sound files. By far most themes consist of the single
HTML file, one graphic and perhaps one sound file.

Desktop themes

Beginning with the “Plus” pack that was an optional add-on to Windows 95,
Microsoft introduced the concept of desktop themes. These are very cool in
that they allow you to change your wallpaper, sounds, icons, cursors and a
host of other things using a simple text file.

Themes are very easy to create, and they have become extremely popular.
There are hundreds of sites totally dedicated to them, and there are tends
of thousand of individual themes available on every conceivable subject.

Normally, themes are stored in the following location:

C:Program FilesPlus!Themes

Well. Now that you have read till this point, we assure that furthermore you will have something astonishing. Your craving for facts could get quenched in subsequent paragraphs.

Note that the location is stored in the system registry file (if you don’t
know what that is, then you probably don’t need to worry about it). This
allows you to modify, if you are very daring, the disk and directory where
the theme files are stashed.

Each theme consists of a single text file with a file type of “.theme”, and
a number of associated icon, graphic, cursor and sound files.

ICQ Skins

The most popular instant messaging platform is called ICQ (I-Seek-You).
Someone very creative decided the ICQ interface was very boring and created
ICQ-plus. This add on allows you to change the look and feel of the ICQ
interface. Virtually everything can change - the buttons, colors, graphics,
fonts and text. These changes are called skins.

ICQ skins are stashed here:

C:Program FilesICQPlusSkins

Completely admissible! You may feel satiated to explore the later paragraphs. Get additional benefits by scanning further.

Each skin is self-contained in a zip file (which can be unpacked using
Winzip if you so desire)

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets.
This website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: mailto:internet-tips@GetResponse.com

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Copyright 2005 Rok Hrastnik

RSS gets 100% of your content delivered, but it s no good if no one subscribes to your feeds.

So your first order of business after planning and creating your feeds has to be promoting them to your visitors.

The only problem is that most internet users still don t know what RSS is, so you do have your work cut out for. But using the system outlined below you shouldn t have any problems. Actually, after implementing this system, you should be achieving better results than the majority of publishers out there.

1. HOW RSS FEEDS ARE GENERALLY PROMOTED

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RSS feeds are generally promoted using the orange XML or RSS buttons, and often also with buttons that enable visitors to subscribe directly to the feed with their RSS reader.

Usually, if clicking on the RSS button, the visitor only sees a lot of confusing XML code. They in fact need to copy & paste the link in to their RSS reader. But since most still don t know what RSS is, using this approach will only waste potential subscribers.

To achieve success, you ll need a different approach.

A] Create an RSS presentation page, on which you explain:
- What RSS is
- How the visitor will benefit from using RSS
- Where they can get a free RSS aggregator (recommend one yourself!)
- How they can install it (provide step-by-step instructions)
- How they can subscribe to your RSS feeds
- Why they should subscribe to your own RSS feeds

Then, on this same page, include the links to all of your RSS feeds.

In addition to the standard orange RSS button, also include direct links for subscriptions via MyYahoo! (get it here http://my.yahoo.com/s/button.html) and other relevant services, such as Bloglines (http://www.bloglines.com). There are about 5 RSS readers you should cover with these buttons.

B] Now promote this RSS presentation page as much as you can using all of your available channels.

2. LOCATION AND CONTENT

It s all about location, just like with the subscription box for your e-zine. If they don t see it, they won t subscribe. And if you don t motivate them enough to check-it out, they ll just ignore it.

A] Promote your RSS feeds directly below your e-zine subscription box, and always above the fold . Promote your RSS presentation page (telling your visitors that s where they can subscribe to your feeds) on the most prominent locations of your site.

B] If you re publishing more than one RSS feed, but rather a couple of focused topic feeds, promote each of them next to their topics. For instance, if you re publishing an RSS feed on E-mail Marketing, promote the RSS feed at the top of the topic home page, and in every E-mail Marketing article you publish. These links should actually be direct subscriptions links to the feeds.

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Use this service to cover all of the important readers using just one simple button: http://www.methodize.org/quicksub/

C] Promote your RSS feeds in all of your e-mail messages and e-zine issues.

D] As for the content, don t just say Subscribe to receive news from my site , but rather prepare compelling copy to specifically show your visitors why they need to subscribe to your content in the first place and why they should subscribe specifically to your RSS feeds.

3. ENABLE AUTO-DISCOVERY

Very well. Your extreme force to scrutinize more would be contented further. Continue reading, you’ll discover some further expertise.

Some internet browsers, such as Firefox, make it easy for their users to subscribe to RSS feeds. The browser actually asks the user if he wants to subscribe to the feeds the browser finds on the site the user is currently on.

Yes, this is even more powerful than your e-mail subscription form, since the browser in a way pushes the user with your RSS feed subscription.

But in order for the browser to do this, you need to help it out to find your RSS feed.

Just include the following piece of HTML code in the section of your webpages and you ll be all set:

There are many more techniques and opportunities available to you, from direct subscribe links to actually using opt-in forms, but these 7 steps should get you started in the shortest time possible, and help you achieve a better visitor-to-RSS-subscriber conversion rate than the huge majority of sites are achieving today.

About the Author

Rok Hrastnik is the author of Unleash the Marketing & Publishing Power of RSS , acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings http://rss.marketingstudies.net/index.html?src=sa6

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Finding a Niche For Your Website Business

Do you actually believe this report would improve your awareness?

You can analyze this stuff if you are hunting for the info on newsletter software. Read till the close to feel if it works for you.

Do you have hobby or something you feel passionate about? If yes, finding your niche could be easy. Your passion and interest will help you build and sustain a website business. Specialization helps. For example, if you are interested in race cars specialize in blue race cars or one race car driver.

If you do not have a hobby or passionate interest check your local newspaper classified ads and the swap-trade free newspapers to see what items, hobbies, topics are most popular. Listen to what your friends and relatives are talking about.
Are there any popular TV shows that are a “how to” format or informative that you like? What to do you search the Internet to find? Was it there?

Still need an idea? Create a diary, list everything you enjoy doing or talking
about in a week or two. Include sports, what you read, topics of articles, etc. The most overlooked things can lead to a great niche idea.

Check EBay’s Best Sellers– Hot Items List for information about what people are buying on the web

Make a list of keywords for topics you think are possibilities. Enter these
words at Overture.com. The Overture Keyword Tool will give you a list of related
terms people searched for last month and the counts for each
item. This will show you if there is a demand.

Then go to Google and enter any keywords returned from the Overture Keyword tool with a high count. How amny listings are found. This will tell you if the supply is available or not. Best results are those with a high demand count and a low supply count.

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We have different articles on which you could go through. We shall forward you with resources at the close of this report.

Also go to Overture’s Bid Tool to check out the cost of advertising. Even a good product can not be the one if it is too expensive to advertise. Usually this means there is already tough competition for that prodocut or topic.

Be sure to try variations of the product, e.g. blue Formual One race cars

The Right Niche is the First Step

Targeted marketing will be needed to get you site the attention it deserves.
They are not buyers and will only waste your time,
resources, and bandwidth.

About the Author

Geraldine Jensen is the owner of several ecommerce websites; suh as, http://www.webmastersprofitpak.net which is dedicated to a helping you make money online. She is the publisher and editor of http;//www.familiesonlinemagazine.com,
which was chosen as Hotsite by USA Today in October 2004 due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today’s Family Forum.

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