Ezine Publishing

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Ezine Publishers: Increase Your Profits With RSS

 by: Ken Hill

As an ezine publisher a major obstacle you face is getting your issues to your readers.

In fact, because of the spam filters, many ezine publishers lose sales, commissions, and advertising revenue because their ezines don’t make it to their subscribers’ in boxes.

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How can you take back this lost profit?

A solution to this all too common problem is to add RSS (or really simple syndication) to your publishing mix.

With RSS, the email filters won’t come into play, because your RSS readers won’t be receiving your ezine by email.

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Instead they’ll get all your new issues delivered to their feed readers, or they’ll be able to get them easily through their web based RSS feed service.

Because your ezine is delivered in this way, you’ll be able to achieve a 100% delivery rate to them, and you’ll be able to increase your sales and also your commissions when you promote your affiliate programs to your readers.

How can you begin publishing your ezine by RSS?

Just like email autoresponders make it easy for you to publish your ezine by email, RSS autoresponders make it just as easy to publish your ezine by RSS.

Your visitors can simply join your ezine by filling out a form on your web site.

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Then, after they’ve subscribed, you’ll be able to broadcast your issues by RSS on the schedule you want for your ezine.

And you’ll be able to capture more sales by taking advantage of this powerful way to deliver your ezine to your subscribers.

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High Earning Affiliate Is It Possible?

 by: Michel Richer

Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success.If the affiliate program is so popular and so widely available and booming like mushroom…Why do most affiliate have a hard time making $100 per month ? And some never see have receive a check ? It’s probably because they are not effective in their marketing campaign or doing noting at all.

But some affiliates are making big bucks. They are the one with an income of ($100,000 and over per year). There is also a big majority who still make a good income (around $10 000 to $75 000 a year). Of course the vast majority of affiliate will never make that much money. They fail miserably.

So what is wrong with them ?

THEY DON’T SET GOALS

Most people fail at anything because most people don’t have a clear vision of where they are heading. They don’t take the time to learn and experiment. They give up too easily.

Yes, it feels “unproductive” to prepare and set up a system… But it’s how the successful succeed.

The solution? Planning and learning.

CHOOSING THE RIGHT AFFILIATE PROGRAM

Choosing the best companies is an art in itself. Choose affiliate program that are already successful and well established like SFI. Choose the one that offer good training and good marketing aids.

Successful affiliates select the best companies. They use new ideas and creativity to attract customers. They never give up.

DEVELOP A GOOD WEBSITE

Lot’s of people don’t know how to design a website. Or don’t have the money to hire a webmaster. Even the ones who can design a website. They design poor content or poor design. Produce low value gateway pages. They use free web hosting. They don’t master the search engine.

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The solution? Take what you know, what you love, and turn it into a Theme-Based Content Site. Attract highly targeted, interested customers, provide solid value through content, then refer them to your affiliated merchants.

DRIVING TRAFFIC

Having lot’s of traffic to your website is a big challenge. But it is essential to be successful. Or at least to make a reasonable amount of money.

You have to make your site “search engine friendly”. You need content for the search engine to spider your website.

You need to know how your webpage is index and how well it is ranked on the SE to better perform.

Use every marketing method to drive traffic.

PPC Campaign

Linking Strategy

Writing Articles

Ezine Publishing

Newsletter

Banner Advertising

Viral Marketing (EBooks, Freeware etc.)

Offline as well. (Business Cards, Flyers, Radio Spots etc.)

CONCLUSION

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Affiliate Program are great. You can really make a substantial income at almost no cost. This is the simplest way to start a business. You can really succeed if you keep learning and experimenting.

You can TEST-DRIVE our Affiliate Program at no cost. http://ezinfocenter.com/297607.7/FREE

Copyright © Michel Richer

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PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and author s resource box with live website link. http://hombyz.com

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Stop Losing Money On Your Ads

 by: Sopan Greene

I’ve been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you’re going through this I have a few tips that may help you out.

First of all, do free advertising and make money from that before you start spending a lot on advertising. This should be a no-brainer, but I guess it’s not for a lot of folks. Yes, it takes money to make money, but be smart about it for crying out loud. Have a budget and only spend what you can afford. There are better things like “how to” information to invest your cash in before you blindly buy ad space. Get educated, then spend.

Don’t use FFA’s (free ad sites). They’ll only bring you spam, not sales. I hear that some people have luck with them, I never have. Even if you get a little response from them, I still don’t think it’s worth all the spam you get.

The best way to do free advertising is to start an ezine and swap ads with other ezines. Some good places to visit for swaps are: http://www.Ezine-Swap.com mailto:EzineADSwap@topica.com

The best way to publish an ezine is to set up an autoresponder to build and contain your list. This is the easiest way to broadcast to thousands of subscribers. You can get an autoresponder at aweber http://www.aweber.com/?27526 for as little as $10.95 a month. Start out publishing at least twice a month to make it worthwhile.

You should do this even before you get a website. Bob Gatchell, the “internet cheapskate,” built his business this way in the beginning and got a site after he was making thousands a month on the internet. You can see what he does now at: http://www.smartmarketingsecrets.com/cgi-bin/qpp.cgi?adminid=52&id=19676

You can find a lot of free resources on how to put together an ezine. You can also sign up for one’s that look interesting to you and model yours after them. So a search for “ezine directories” and pick out some you want to subscribe to. Here’s a list of some great resources:

http://www.Lifestylespub.com/mcp/

Goodness gracious. The following lines may be like a feather to the cap. Keep reading, there are other things to follow.

http://www.Ezinedirectory.com/

http://www.Webscoutlists.com/signup.epl

http://www.Ezineadsource.com/

http://www.Ezine-Universe.com

http://www.EzineLocater.com/

http://www.EzinesPlus.com/

http://www.ezinehub.com

The other bonus to this is that it’s also the best way for you to build your own opt-in list and as you know, having your own opt-in list is the name of the game in direct marketing and internet marketing. The people who make the most money have the biggest opt-in lists period. If you’re not building a list then you’re wasting your time and you’ll only make small-time money.

There are also sites to help you place ads for free in exchange for subscribing to an ezine. www.ads4subs.com is the premiere place for this type of free advertising. Use search engines to find others, but beware as you search.

As far as paid advertising goes, I’ve found two great sources. One is the Admistress’ circle of ezines ad promotions. She was the first to group together quality ezines and offer REALLY low rates on ads that will run in multiple ezines.

For more info go to: http://www.mysiteinc.com/admistress. The other great source for cheap ads that go a long way is http://www.ezineking.com/cgi-bin/aff_scripts/affiliate.pl?id=62 Both of these sources get your ad in front of hundreds of thousands of eyeballs.

But hear’s the thing, most ads I read suck. Not to be rude, but lets be honest. Most of the ads people pay to place aren’t very good and they wouldn’t pull even if they ran ‘em on TV during the superbowl. So spend money on learning how to write a decent ad before you spend money on placing ads.

I run the “Ask the Admistress” column once a week in my “Net Profits” newsletter so I can learn more and so that my readers will learn more about writing copy that sells. You can learn more from her at http://www.flashyads.com.

Why don’t most people get it? Copywriting is what will make or break your business. If you don’t want to learn how to write tremendous ads then you should hire someone who knows what they’re doing or get out of the internet marketing business. For more information on using the copywriting techniques of the masters go to: http://www.nmmastery.com/copywriting.shtml

You can also get a FREE copy of the most successful copywriting formula used in advertising to day. It’s one of the FREE reports available at: http://www.nmmastery.com/freereports.shtml

I hate to see people losing money when they don’t have to. A little common sense goes a long way. At the very least, study ads that would make you want to buy. Then do free advertising to test your ads. Make sure they’ll pull in customers before you spend your hard earned cash on paid advertising that may not work.

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© Rich Resource Group. All Rights Reserved.

http://www.NetMarketingMastery.com

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Beneath the surface of Internet Marketing

 by: Michael Morris

To most people Internet Marketing looks like a good way to make money from home, which is possibly the main reason while people start. The shame is that people like this don’t realize that they are only scratching the surface.

The aim of this article is to make sure you don t become one of them and miss out on what lies beneath the surface of Internet Marketing.

As you read on think about your job or most traditional businesses. Comparing what you know against the information here. It will become abundantly clear that your job or traditional business can’t give you what being an Internet marketer can.

To setup most ordinary businesses requires capital, your own (or a bank s) money to invest before you do anything. I guess these days $10,000 is possibly a conservative figure for start up costs, dependant of course on what you choose to do.

As an internet marketer joining affiliate programs lets you start making money without the outlay. Many affiliate programs are free and you can market with free ads. To be fair even getting your own site up could be done for a not too many dollars.

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When you ve got going, building your business on a budget is not unrealistic. Obviously the less you spend the longer it takes, but; remember a normal business doesn t have that choice. You will have some expenditure like hosting fees and merchant accounts. However, in today s online business even merchant accounts are not vital, there are several good facilitators providing the same service at a lower cost.

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As your costs are low, each sale means more of the money is yours! By selling electronically delivered products such as e-books, you won t pay for shipping either.

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Here s a real gem, you don t even need your own product! Yes it s true; there are many affiliate programs from which you can sell some great products. My web site listed in the resource box at the end of this article has some ideas to start with.

You may know this; you can market on the internet for little or no money. Online you can submit free ads, do ad swaps with your ezine, use pay per click search engines, etc. Check the costs of offline advertising. Just think how much it costs to mail 1,000 letters, compared to e-mailing a 100,000 for free.

Time is yours to use as you wish. You can build slow or fast or at whatever speed you like. You might to want put just one a day a week in or all seven. You might be the type that when all is quiet at night puts a couple of hours in then. It s entirely up to you.

Remember as an employee in the real world job security is a thing of the past. Many millions of people depend on a paycheck for 40 or more years as an employee. Even if you took five years to take your business from part to full time, you would be still miles ahead of the many.

Your business is open all hours 24/7 for 365 days a year. Your business is not limited to a locality, it s worldwide! A web site works while you sleep as does all your advertising and articles such as the one you are now reading. The BIG SECRET is that the older your online business gets, the less work it takes to make more money.

As an employee, the company you work for gets to keep most of the money that your hard work produces. However, the opposite is true of your online business; you re the owner not the employee, the bigger your business grows the bigger your paycheck!

There are plenty of other people who have been in online business a while. They have created the business plans so you don t have to. Learn how to do it from those who have done it before. Follow their lead and you ll get the same results.

Resources to help your business grow can be cheap and free in lots of cases. Subscribing to ezines can give you access to many free tips and articles to help your business grow. You can buy information on how to build your business from as little as $10. It stands to reason though the dearer it is the more valuable it is, and it will help you to build faster. You must remember that you can find plenty of great support that costs little.

As an online marketer you are part of the online marketing community. In my experience online marketers are good people who have no problem helping each other. They are only an e-mail away if you need help and support. They can offer plenty of guidance on what to do and more importantly what not to do!

I save what I believe is the best till last, the TAXMAN! Before you all go diving for cover, I mean all the allowances you can claim for against your business.

Here are just a few when you are running a home based business:

Office supplies including your computer and its peripherals

Related tools such as hosting fees, journals, magazines.

Advertising

Your phone

and much, much more

What other business has these benefits? Network marketing is probably the closest but not close enough, only if you are using internet marketing to build it.

Copyright 2005 Michael Morris

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Copyright 2005 Log Cabin Rustics

Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase One of the process. You must also make the most of the keywords you have.

Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

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Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

1.Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word furniture , I would be competing with the big boys . While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number 5000 next to a keyword in Overture s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term log bed is searched for 4673 times per month on Overture-powered sites, while the term log furniture is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for log bed for the past month, but log furniture has been a harder nut to crack. As of this writing I am number #18 for log furniture , which is not where we want to be but a whole lot better than where we used to be.

2.Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for log cabin were finding the site than those who were looking for log furniture or log beds . We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before not to mention a much better conversion rate.

What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3.Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

You ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page or second for your desired terms.

4.Reap Good Results with Resource Boxes

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This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience this matters. You ll also want your top terms in the resource boxes for any articles you post on the Internet.

5.Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That s what we plan to do for Log Cabin Rustics. Once we solidify our standing for log beds and get to the top for log furniture on Google, we plan to focus on rustic furniture a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

The people are doubtful about the efficacy of this aesthetically written write-up too.

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But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990 s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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Copyright 2005 Tinu AbayomiPaul

Those of you who aren’t ready to wade into the Blog pool are taking your time for several reasons, according to my informal interviews with people before and after they blog. Others start blogging and then abandon their projects too soon, unaware of the benefits.

Whatever your reason, you should get started now - or get back to blogging as the case may be. Here s some motivating enlightenment that you may find surprising.

Reason # 1 that you aren’t blogging - You don’t realize how huge the benefits are, and how much they may outweigh any monetary or time costs involved.

I think number one may partly the fault of people like me, who have a foot in the marketing arena, and don’t explain the idea in detail.

We tend to tell you how great blogging is, but we don’t tell you why, or better yet, show you. Or we tell you how to get the best results with your blog, but don’t tell you where to start. Let’s talk about some of the basic facts.

If you’ve ever dreamed of going from getting 10 hits a month to getting a few dozen visitors a day from search engines, blogging can make it possible, if you do it right. The structure of a blog, and the fact that most of them automatically generate content feeds, also make them the best food for your friendly neighborhood search engine spider.

If you would like to have visitors come back to your site over and over again, until they buy, you may want to be a blogger. An informative blog that engages your audience shortens the sales cycle. It also creates a courtship period. They can subscribe to your thoughts, see if they like you, even get to know you a little.

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People buy from people they like. I don t remember who said it first, but I ve learned that it s the truth.

If your visitors don’t feel like they are getting a personality vibe from you, they are often less likely to buy. Vibe = buy. Remember that, and that blogs make it easy for you to vibe.

If you’d like to create new targeted search engine pages for your site without needing to hand-code a new page, or fire up your HTML editor every time, you may enjoy blogging. You log in to your blog admin panel, type your thoughts, proofread, press publish.

Presto. You re a blogger.

If you’d like free one-way links back to your site that contain your lucrative keywords, blogging helps with that too.

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Even if you’ve made a mess of your SEO efforts, or been the unsuspecting victim of an algorithm change, as long as you aren’t banned by a search engine, blogging can help bring you back into top results. Because they have a search engine friendly architecture, and can make use of your keywords automatically, without being gratuitous, they are an easy way to get into a search engine and stay in.

Reason #2 That you aren’t blogging - You think it’s hard and expensive.

Granted, especially if you’re busy, or have a medium sized to large business, it may be in your best interest to hire one of the few consultants that works on these types of issues.

But if you’re a small business owner or home business owner with an online element, you can get away with firing up a free blog and paying for an inexpensive custom template if you can’t install one on your own. Most blog consultants will do all the keyword research, etc for you, so that all you’ll have to do is log in and blog.

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Many of the most common blog software systems are free or inexpensive, especially when weighed against the cost of only using paid methods to attract visitors.

Reason #3 That you aren’t blogging - You don’t think of yourself as a writer.

Not only can you get away with a few paragraphs, you don’t have to write in professional-speak, or use industry jargon to blog. By nature, blogging is done in a casual, conversational tone.

And your blog posts don’t have to be long article-type entries like mine are. I’m used to writing articles, and I’m just naturally verbose. My audience is used to my mini-brain dumps, just as your blog readers will likely be happy with, or adapt to, whatever your style is. Your audience will be thrilled with a few paragraphs every day, as long as they re informative and consistent.

So take the plunge. Start blogging today. If you re already a blogger and didn t see the benefits the first time around, try making it a part of your routine - and have a little fun. Give it time to work for you.

You ll be glad you did.

About the Author

Tinu is a web site promotion specialist who writes about many different ways to get more visitors to your web site. If you want better search engine results, more visitors and return traffic she invites you to take a free eCourse on blogging at RescueYourBlog.com .

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———————————————————-
Copyright(C)2004 Bucaro TecHelp. Permission is granted for
the below article to forward, reprint, distribute, use for
ezine, newsletter, website, offer as free bonus or part of
a product for sale as long as no changes are made and the
byline, copyright, and the resource box below is included.
———————————————————-

Got Ripped Off on the Web? Fight Back!

By Stephen Bucaro

I find that most people and businesses on the web are
friendly and honest. Unfortunately, a few decide to take
the dishonest route. Did you pay for a product or service
and didn’t receive it, or it didn’t turn out to be what
you expected? Did you provide a product or service and
didn’t get paid?

In this article, I’m going to provide you a step-by-step
method to force dishonest individuals or businesses on the
Web to deal with you fairly, or at least how to cause them
so much pain that they wish they had. How many of these
steps you actually take depends upon how mad you are and
how much time you want to dedicate to extracting revenge.

Step 1. Gather as much information about the dishonest
party as you can. Get names, addresses and phone numbers.
Dishonest parties like to make themselves scarce.

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Step 2. Put your complaint in writing. Be accurate and
honest. Don’t exaggerate or make false accusations. Also,
think of any possible excuses the dishonest party might
use, and prepare counter arguments.

Step 3. Inform the dishonest party that you intend to take
action against them if they do not solve the problem
equitably and honestly, and that that action will include
charges of criminal fraud. Give them a chance to figure
out that it would be much easier for them to just be
honest. Contact them several times and give them ample
time to resolve the problem, because after this things
really get nasty.

Step 4. Go to the Internet Fraud Complaint Center (IFCC)
website (www.ifccfbi.gov/index.asp) and click on the
“File a Complaint” link to fill out an online form. The
Internet Fraud Complaint Center (IFCC) is a partnership
between the Federal Bureau of Investigation (FBI) and the
National White Collar Crime Center (NW3C). IFCC provides a
convenient and easy-to-use reporting mechanism that alerts
authorities of a suspected criminal or civil violation.

Step 5. Go to the Internet Fraud Watch website
(www.fraud.org/welcome.htm) and click on the “Online
complaint form” link. The Internet Fraud Watch was created
by the National Consumers League, the oldest nonprofit
consumer organization in the United States.

Step 6. Go to the Better Business Bureau OnLine website.
(www.bbbonline.org/consumer) BBBOnLine is the arm of the
Better Business Bureau that specifically deals with web
sites. The BBB contacts the business involved in the
dispute to see if they want to work it out amicably. When
a company has a large file of complaints at the BBB, it
definitely cuts into their business.

Step 7. Use a search engine to find out how to contact the
Attorney General’s Office of the state in which the
dishonest party operates. Then file a complaint. If your
complaint involves fraud, this could result in criminal
charges against them.

Step 8. Go to the Allwhois website (www.allwhois.com) and
look up the dishonest party’s domain name. This might give
you some information about the dishonest party and who is
providing them with web hosting. Inform the company
providing them with web hosting that if they continue to
provide the dishonest party with web service, their
company may be charged as an accomplice in a criminal
action.

Step 9. Sometimes a company has their own servers and do
not use a web hosting service. Go to the Internet
Corporation For Assigned Names and Numbers (ICANN) website.
(www.icann.org/general/contact.htm) ICANN is the
organization that has responsibility for Internet address
space allocation. Contact them to find out how to get the
dishonest party off the web.

Step 10. If the dishonest party is still operating and you
learn who their other customers or advertisers are,
contact those customers or advertisers and notify them of
your problem. Inform them that they have now been notified
and if they continue to associate with and support the
dishonest party, they may be charged as an accomplice in a
criminal action.

Step 11. Use a search engine to find any message boards
and discussion forums that might be interested in your
problem. You might find that many other individuals have
been ripped off by the same company and you may be able to
initiate a class action lawsuit.

As you can see, some of these steps are pretty nasty. How
many of these steps you actually take depends upon how
mad you are and how much time you want to dedicate to
extracting revenge. In your attempts to punish the
dishonest party, it is very important to stick with the
facts. Don’t exaggerate or make false accusations. If you
exaggerate, they could turn around and file a lawsuit
against you for false advertising against them, or for
character defamation.

Well. The endurance till this point signifies that you are too much curious in ezine and . Get additional benefits by flipping through the pages further.

Keep all your actions focused on solving the actual
problem. If you begin contacting the dishonest party or
other parties related to them with information or
accusations not related to the actual problem, you could
be charged with harassment. However, you cannot be charged
with harassment for frequently contacting a party in an
effort to get a product or service that you paid for and
didn’t receive, or to get paid for a product or service
that you have provided.

Disclaimer: Stephen Bucaro assumes no responsibility for
damages resulting from the use of this information. This
information is provided with the understanding that Stephen
Bucaro is not engaged in rendering legal service. If legal
advice is required, the services of a competent Lawyer
should be sought.

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You could be the finest expert to offer fair conviction on the article. Just comprehend all the words to get the worth of this stuff.

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About the Author

None

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Book Summary: EVEolution

 by: Regine Azurin

This article is based on the following book:

EVEolution

“Understanding Women Eight Essential Truths that Work in

Your Business and Your Life”

by Faith Popcorn and Lys Marigold, 2001 Hyperion, New York

ISBN 0-7868-6523-7 Paperback ISBN 0-7868-8441-X

272 pages

For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions. Women are brand loyalists. Your product or service must address their complex, multiple lives as home managers, home-workers, entrepreneurs, caretakers of elderly parents, and professionals. Build a lasting, meaningful relationship with your female customer. EVEolutionize your business before it s too late!

Understand the eight truths about marketing to women:

1. Connecting your female consumers to each other connects them to your brand. Women need a backyard fence to talk to each other. If your brand is marketed in such a way that it connects women to each other as a community, a group, sisters, mothers and daughters and friends, they will embrace your brand into their everyday lives.

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The web communities such as iVillage, women.com, and oxygen.com are just a few of the examples of women being linked together. Through EVEolution, and with the help of Faith Popcorn s consultancy firm, BrainReserve, Snackwell s launched a program of Mother-Daughter workshops across the US. It bonded mothers and daughters, reinforced the idea of eating healthy, while nurturing a positive self-image and attitude about food to pre-teen girls.

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2. If you re marketing to one of her lives, you re missing all the others.

From home office services, to cameras keeping an eye on her kids at daycare, if your brand markets to her merged professional and personal lives, then you will win her heart. Women need assistance in running all the facets of their lives. Appeal to her need for convenience. Give her a solution for her perennial problem of what to fix for dinner tonight. Supply her with support for dog-walking, childcare, telecommuting. Deliver her dry cleaning, diapers, and pizza, run her errands, so she can find more time to just relax at home with her kids. Acknowledge that she thinks about her family while she is at work, and provide her with a service that gives her peace of mind.

3. If she has to ask, it s too late. Anticipate her needs. Women are the same whether it s personal or work. If her husband doesn t anticipate what she needs, she may be disappointed in him. If an employer doesn t anticipate she needs a nursery near the office, and fairer compensation, she may consider another EVEolutionized company that offers more mother-friendly perks.

How to become more Anticipatory than merely Reactive: Women must be in on the planning every step of the way. Talk to consumers in ways that inspire innovative thinking.

4. Market to her peripheral vision and she will see you in a whole new light. Women are attentive to the small details men miss. They will go out and shop for that suit they saw on Diane Sawyer last night while watching the news. Starbucks is one company that is EVEolved all around. The female customer can enjoy her coffee in a bright, clean place with a well-stocked restroom (a must if you want to attract women) and she can purchase the in-house music on CD or a cookie for her toddler in tow. Work on the subtle details surrounding your brand, the store music, the way your menu is designed, the uniforms of your waitresses or sales representatives. She will more likely notice these things than if you assault her with aggressive advertising or bothersome phone calls. .

5. Walk, run, go to her, secure her loyalty forever. The Avon lady was just the first step. She was born in an age when women stayed at home because they were mainly housewives. Today, women don t want to make that extra trip to the grocery or salon because they are simply exhausted. If you can provide her quality service at home, at the times when she is at home, your brand will be indispensable. Why not supply her groceries on a monthly basis? Go to her, because frankly, she doesn t have the time to go looking for you.

6. This generation of women consumers will lead you to the next. Practice the brand-me-down approach. The detergent a woman uses is most likely the brand her mother always used. Household names are what they are because women run the household. In Asian markets where family ties are strong, the brand-me-down approach will definitely sell. Attaching a brand to the name Mother will have a strong identification with quality and trust. Hold mother s day events or family day events and strengthen your commitment to her.

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7. Co-parenting is the best way to raise a brand. Ask her how she feels, what colors she prefers, how does she think she can be served best? When was the last time you asked her for feedback and actually responded by redesigning your product?

8. Everything matters you can t hide behind your logo. Women look for integrity in a brand. From the way you treat your employees, your CEO s personal life, to issues like animal testing, environmentally sound practices, and raw materials sourcing. You need to walk your talk and back up your claim. Women don t simply look for value in a brand. They look for Values.

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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

All right. You could feel satiated to scrutinize the next paragraphs. Go on reading, there are extra details to follow.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I’ve provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

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If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

Very well. Your extreme force to scrutinize more would be contented further. Continue reading, you’ll discover some further expertise.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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Copyright 2005 John Jantsch

Cold calling doesn t work, it s no fun and often you end up with leads, or worse yet, clients, that don t really value what you do.

Having said that, leads are the lifeblood of growth, without a lead, there is no client.

Set-up a 2 step lead machine and you can say goodbye to cold calling while generating all of the qualified, permission based leads you can handle.

The basic idea behind the 2 step approach is to create one or more valuable reports, workshops, evaluations, trial products, checklists, newsletters, courses or tip sheets. You know, something like, How To Tell If Your Roofing Contractor Is Lying To You or What Every Senior Must Know About Bush s Social Security Changes or 101 More Things You Can Do With Your iPod.

Do you agree this report is resourceful enough to cater to the desires of all folks?

You can evaluate this report if you are all hot for the the scoop on newsletter. As a person you must be patient to understand till the last word.

Now that you have your value packed written report or audio CD, every bit of your advertising that s Yellow Pages, direct mail, back of your business card, letterhead, email signature, web site should focus on getting people to pick up, request or download that report. Don t try to do anything else with your advertising, let the report sell you. See, that s step 1.

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There are several reasons that this approach is so much more effective for the small business owner than the traditional image type advertising.

First off, if you only buy a 2 x 3 ad or send a 4 x 6 postcard, can you really tell your story very well?

Secondly, this approach allows you to demonstrate your expertise in a non-threatening, on the prospect s own terms, way. Nobody likes to be sold to, but if they take the time to read your report, understand what you do that has value, have an 8-10 page conversation with you, the relationship and trust has begun.

A person who has requested your free information in officially a hot lead. When a prospect visits your web site they are effectively raising their hand and identifying themselves as someone who is very interested in what you do. Half of your sales job is done!

If your advertising is focused on gathering the lead into the free report funnel, then your sales efforts are focused on taking that group and only that group that raised their hands and taking them to the next step in the process. That may be an appointment or just a series of more advanced mailings. By the way that s step 2.

So let s recap.

Create a free information product that your target market would see as a valuable read or listen.

Advertise the free report in everything you do

Capture the names and emails of those who request the report

Follow-up on those leads

If you take this advice to heart, everything about how you market your business will change. Finding new business will become a much more rewarding and valuable experience.

A couple bonus ideas:

Once you create your free report you will find other uses for it.

Referrals Give the report or the web page where the report is found to your referral sources and tell them to introduce you by way of your free report or newsletter. This makes it easy for them to refer you and assures that your story is told.

O.K. Stop being ignorant, read it thoroughly to get perfect write-up which might enhance your intellectual capabilities. Your further curiosity in this ballyhoo would be an added leverage for you.

Cold-calling I know, I know, you shouldn t ever need to cold call but, if you do, do it this way. Call up those prospects on your list and instead of trying to convince them to give you 5 minutes of their time a week from Tuesday, offer them the address of your power packed free info and then shut-up. Your prospecting time will be much more productive if you can use it to turn cold calling into 2-step prospecting.

About the Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of Duct Tape Marketing a turn-key small business marketing system. Check out his blogs at http://www.DuctTapeMarketing.com/weblog.php and http://www.bloggingbusiness.com

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