Ezine Publishing

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Copyright 2005 Larry Tracy

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I recently posted an article titled Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet. One of the tips concerned a means to practice your sales presentation with a Murder Board. I received several emails requesting a fuller explanation of this practice method.

I decided to write two explanatory articles, so vital is this method to improve one s public speaking, specifically in preparing a presentation aimed at selling off-line your on-line product. In this article, I ll provide an in-depth explanation of this practice method; in the second, I ll cover the seven steps need for a successful Murder Board.

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Simply stated, the Murder Board is a realistic simulation of the actual presentation to be made. Colleagues role-play the audience, asking the type of questions they believe this specific group is likely to ask. It is intended to be more difficult than the actual presentation.

If you want to become an effective and persuasive presenter to boost your on-line marketing, this realistic practice session is the most effective shortcut to speaking excellence. It allows you to make your mistakes when they don’t count, increasing the odds that you will shine when the actual presentation is made.

The Origin of the Murder Board

The term Murder Board has its origins within the U.S. military, specifically within the extensive training system of the U.S. Army. When a person has been selected to be an instructor at an Army school, he or she must go through a demanding instructor training program.

Graduation and designation as an instructor is dependent not on a written test, but successful delivery of a 50 minute class from the curriculum of the school.

The audience for this crucible can be instructors who have gone through their own Murder Board, and are determined that this would-be instructor will experience the same frustration and humiliation they did. They ask tough, realistic, questions, the type of questions their students are asking.

At the end of the 50 minute class, the aspiring instructor gets a a thumbs up meaning he or she can now join this band of brothers and sisters as an instructor, or a thumbs-down, meaning another opportunity to go through a Murder Board.

Lessons from the Pentagon

This realistic simulation has permeated the military culture. As an example, when I ran the Defense Intelligence Agency’s (DIA) briefing team, we had three Murder Boards before the daily briefing to the Chairman of the Joint Chiefs of Staff.

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The first one was at 5:30 AM, the second at 6:30 AM, the third in front of two General officers and all the analysists, one hour later. By the time my briefer or I was standing in front of the Chairman, those intense sessions had provided the right answers to virtually any conceivable question the Chairman was likely to ask.

Why have a Murder Board?

This painstaking practice session has two overriding objectives:

1. Hone delivery skills
2. Anticipate probable questions and objections so succinct, accurate answers can be developed.

Many presenters, while accepting the need to sharpen delivery skills, reject the idea of a Murder Board, confident they can anticipate the difficult questions likely to be asked, and need not practice in front of others, especially their peers. These people may actually be displaying a false bravado to mask their discomfort at speaking in front of a group, perhaps exposing their lack of skill in the presentation art, and/or their apprehension at giving a less than sterling performance in front of their colleaqgues.

They are also very mistaken. I have given more than 3000 presentations, and always find it beneficial to conduct a Murder Board before an important talk. No matter how hard we try to think of tough questions that may be asked, a little censor in our mind generally provides only questions to which we already have answers. In my executive training workshops, I always emphasize the importance of a Murder Board, and the practice presentations made by my clients are set up as Murder Boards to get them accustomed to this simulation.

I am in good company in believing that we need other minds to assist us in preparing for a sales or other presentation.. The man who possessed perhaps the greatest mind of the 20th Century, Albert Einstein, realized that even he needed help. He once said:

“What a person does on his own, without being
stimulated by the thoughts and experiences of
others, is even in the best cases rather paltry and
monotonous.”

The Murder Board is the presenter’s version of the actor’s dress rehearsal, what lawyers do in preparing a witness to face cross-examination in a trial, what the flight simulator is to the pilot.

Just as with the actor, the witness, and the pilot, this simulation permits the presenter to learn from his/her mistakes, so that the actual presentation is (1) more responsive to the informational needs of the audience, (2) answers are developed for likely questions to be asked, and (3) overall speaking confidence and competence enhanced.

The Murder Board enables you to visualize the presentation in advance. Not only is proficiency in speaking increased by such a meticulous practice, so too is self-confidence. Public speaking ranks high in the pantheon of phobias because, in large measure, of the apprehension that one is going to be embarrassed by not being able to answer questions from the audience.

If you have been able to anticipate questions, then you can develop answers ahead of time. Think back to when you were in college or graduate school. Your GPA would probably have been higher if you could have seen the questions before the final exams. The Murder Board permits the presenter a look at the audience’s probable “exam questions.”

The only obstacle to developing a question-anticipating simulated presentation is your imagination and willingness to take hard hits in practice so you can be more effective in the actual presentation.

About the Author

This article is excerpted from Larry Tracy s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, has been cited in numerous publications as one of the top presentation skills trainers in the US. His website is at top of Google for persuasive presentations. Visit it for FREE tips and additional articles:
http://www.tracy-presentation.com

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How and Where To Start

 by: D C Wartenberger

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When I first started to realize the idea of working from home I searched the net for opportunities, I subscribed to some newsletter (well, one of it made my life) and I was reading paid emails to get an idea of what it is all about. Everything I read did sound so fantastic and I said to myself: I can do that! I saw myself as a good earning internet marketer in a relatively short time. I did sign up on several opportunities and was told to upgrade to be able to profit on spillover and that the company would do all the rest on its automated system. Well, of course I did upgrade in a few programs and I did advertise and I even bought some sign ups. But I never really earned as much as I was spending. Does that sound familiar?

Why is this happened to most of us? I guess it s because we read so much hype advertising and don t go the way we should go directly: Training, Knowledge, and Strategy! Like in any profession we need to learn the How To Do It Right first.

As longer as I was involved as more I read and as more I read as more I understood. So I canceled all this We Do All For You programs and stuck on only one, which I could call My Business. I ve got my own web site and this is my Baby . What ever you chose to do as Home Work, do something you can identify yourself with. Something you love and you want to see grow. And then stick to it and go for it 100% with your full heart and full power. Instead of advertising 10 different opportunities each a little bit build yourself a homepage where you can advertise your favorites. And then you can concentrate on advertising your homepage Your Baby.

You can have a pre-build home page with certain opportunities included or you can build a homepage yourself and include your chosen opportunities. But get your own homepage as this is YOUR BUSINESS and you will feel and act different with it than with only an affiliate-page from the company you refer for.

Once you have it, concentrate on the main part of internet marketing. Advertise and be a good sponsor in meaning of support. Get to know well the programs you re working with, so you can support your downline. And never stop to update your knowledge as this is the real capital you have. All the rest comes alone as you know how to do.

Stay with your programs and don t switch after three months only because it s starting slow. If you go strong it will become strong. It is always starting slow for beginners but the point is to overcome this point. Once it s starting to role it is almost unstoppable. Then your job will be to train instead of being the trainee.

I was lucky (and still am) to have a good mentor and training. And I made it because I know that to build a stabile house needs to build a strong fundament first.

So how and where to start? Get good training get your own Baby and concentrate on Your Business!

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This is how you reach out for profit!

Copyright 2004 D C Wartenberger

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If you want to upgrade to a higher level of operating system, as in,
if you have Windows 98 but want Windows ME - it is highly
recommended that you buy a full version of the system you want.
The version of 98 you have now may have errors on it, for
whatever reason (perhaps too many “hard” shutdowns where you
didn’t close out your windows first, or a corrupted file, etc.), and
these will not be fixed up or go away with an upgrade. Instead,
some things could get worse.

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When you only install an upgrade, it’s typically called a “dirty
install” - that is because the previous errors remain in the system.
Even if you just installed Windows 98 new and then immediately
upgraded, you will still find that there are probably errors that
will come up. The only way to definitely get rid of the errors is to
format the hard drive and install the full operating system. This
leaves you susceptible to losing a lot of data, even if you fully back
up.

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Your best bet is to use the operating system you have. If you are
really wanting to upgrade, first back up all your data, and get
your disks for all software, drivers and such (your drivers for
modem, printer, plug & play - everything), and be ready to deal
with some hassle. When you back up - back up the registry files
too - you can lose a lot of information and operating needs if you
don’t take all this into account.

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If you want to take a chance on keeping your errors, then install
over the first operating system. It won’t fix errors, but it won’t
in all likelihood destroy all your data, either. The only way to get
all the errors off is to format your hard drive and reinstall. By
formatting, you WILL lose ALL your files on that drive. Neither
choice is very appealing, to tell the truth.

I opt for a clean slate - back everything up and reinstall the full
operating system plus all your drivers and software. I have been
working on a SICK laptop for 2 weeks - because of a dirty upgrade.
I had to format and reinstall everything. Once I did that, we didn’t
have a driver, so my partner upgraded the Windows 98 - but there
was NO WAY to get it to work correctly again. So I re-formatted
and reinstalled everything again. Now that I won’t let him touch
it anymore, it works like a charm, and we turn it back to its owner
repaired. (Oh yes - and still able to get support from the company
because it has its original operating system in it - they will not
support it if we upgrade!)

About the Author

Paulina Roe is a Computer/Website Troubleshooter both online
and offline. If you have been fighting with your computer, or
hassling with your websites, subscribe to the FREE periodic
“Wise Little Tidbits” newsletter. Get FREE Optimization tips
and learn how to control your computer and Internet.
http://doubleii.com/WiseLittleTidbits.htm
mailto:ezineshere@aol.com?subject=subscribeWLT

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From Birth to Death

 by: Dave Collins

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Your product is dying. With the same inevitability that we humans move ever closer to death, so does every software application move towards its eventual demise.

The difference is that we have become increasingly competent at caring for ourselves and each other with the result that our chances of a longer and fuller life continue to increase with time. We have learned to recognise our own and each other’s positions in the life cycle, and become aware that we have the means and ability to provide the care and environment necessary for our continued survival and prosperity. We nurture and care for our small children, and accept and encourage their ability to stand on their own two feet as part of their journey towards the day they will become are fully self-supporting. In due course, they will care for us when we become old, and in turn will one day be supported by their own children.

And so to software. A product’s life cycle is not much different from our own, yet despite our ability to cater for our own changing needs, many of us are quite oblivious to the needs of our products and software as time goes on. The concept of the Product Life Cycle is a simple one, and allows you to see where your product stands at any one time, and to assess what circumstances lie ahead, by providing the information that you need in order to react accordingly. In much the same way that we do not wait for a child`s teenage years before starting their education, or for an older person to become so frail that they are unable to care for themselves, we should not wait for the negative points in a product’s life cycle to be so obvious that it is too late to respond effectively.

There are four stages in the Product Life Cycle each with their own recognisable symptoms, threats and opportunities, all of which should be addressed individually.

The Early Days

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Firstly, the Introduction stage. When a new product is introduced to the market, the initial impact is usually very slight, and spotting any emerging patterns is often close to impossible. You’re likely to enter the market with only the barest of ripples, let alone a splash. There are exceptions to this. Large advertising budgets, hype, pre-launch public interest and new technologies may all increase the initial visibility of a product’s launch. Yet even a high-visibility campaign will take time for customers to learn that a product is available, and time for a significant demand to build up and become apparent. For most of us, even with the most stringent of marketing budgets, viable profits at this stage are unlikely, and the possibility of actual short-term loss a very real one.

So how long should this stage last? The answer is almost impossible to estimate with any degree of accuracy, as there are so many variables involved. So much depends on the market demand for the software, the marketing budget, visibility and so on.The basic strategy at this stage is simply to get the product “out there”, and draw as much attention to it as is possible.

Growing Up

Next in the product’s life cycle is the Growth stage. If all goes according to plan, this stage should be easy to recognise both in terms of sales and profits. But the risk is that many companies will simply sit back and enjoy the ride and the success. Absolutely not! The growth cycle is the time to aggressively seek-out new opportunities, and to gain as much of the market share as possible. Some fairly clear patterns should start to emerge quite quickly at this stage, and it is usually obvious what is working and what is wasting your time. Look for three factors. The successful factors need to be looked at, studied and improved. If a magazine editor gives you a glowing write-up, capitalise on this by actively seek-out more magazines, more editors and more glowing write-ups!

The “intermediate” factors are a little less obvious. Results in this category tend to be steady and uninspiring, but can show potential for improvement only if you spot them. If for example you’re getting a significant amount of traffic from one or two of the search engines, then people must be actively seeking what you sell. So get on more of the search-engines, and spend some time on improving your position.

And finally, the “On the Way Out” factor, which is the easiest to spot, yet also the easiest to ignore. You may like spending time on constantly optimising and improving your website, but when you reach a certain point, the amount of time required to do so outweighs the actual results. Anything that you’re doing that consumes time with nothing or little to show for it should be avoided. Move on.

The Mature Product

The next point in the product’s life cycle is the Maturity stage. The euphoria of the growth stage slows down to a more steady and sedate pace, which can often offer an abundance of opportunities, and can also pose some potential threats. Your competition is likely to be at it’s fiercest during this stage, and the level and success of your marketing will almost certainly prove to be a critical factor in your product’s success. The Maturity stage is quite similar to human adulthood. Massive growth is unlikely, and as long as we accept our age and take care of ourselves, we can reasonably look forward to a long and healthy future, both for us and our products.

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Increasing the market share during the Maturity stage is possible, but will probably not prove to be very cost effective. Right now, the product is more likely to be affected by trends in the market than at any other time. Assuming that demand remains healthy, then marketing, promotion, advertising and visibility are of the utmost importance in order to maintain rather than increase. New packaging can help to rejuvenate a product during the Maturity stage, as may new sales methods, or aggressive competition either with the product’s features or price.

The Happy Pensioner

Finally, the Decline stage in the Product Life Cycle . The human Golden Years are not the death agonies. In the same way that most pensioners enjoy many long and happy final years, so too can your product! Round about this time a common error is to misread short-term fluctuations, and misinterpret them as the beginning of the Decline stage. Although the Product Life Cycle is theoretically a smooth and quite elegant curve, the reality is that there are constant variations that may be down to any number of external factors. The diagram below demonstrates the point, and shows a realistic model against the theoretical one.

The Decline stage does not mean that it’s time to abandon your product altogether, but that new and appropriate strategies may be in order. For software, this may mean new versions and features, adaptation to newer operating systems and hardware, price reductions, in short, whatever is required to prolong the life of the product.

Try applying the concept of the Product Life Cycle model to your application. You should be able to implement quite a few new options and strategies once you have identified the current stage in your product`s life cycle, and in the market itself. While the Product Life Cycle concept is useful, it is equally important to consider the external factors, particularly in response to the Decline phase. My own favourite way of looking at these external factors is the PEST analysis; Political, Economic, Social and Technological. Take all of this information into account before applying any form of life cycle based strategies.

Applying the Product Life Cycle to your application will allow you to take a step back from the day-to-day running of your business, and to see objectively where you are, and what opportunities and threats lie ahead. You can use the information that this technique gives you to ensure that your marketing efforts are not mistimed, inappropriate and ineffective. As Sinatra said It was a Very Good Year. Do it right. Be seen, be sold.

Copyright 2005 SharewarePromotions Ltd

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Can’t Just Build A Website And Hope It Works!

 by: Peter Simmons

Like any area of business your website needs some effort from you if its going to be successful. You’d be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it.

This is not a new criticism, people have been saying it for years. Notice i used the word people, because thats exactly who suffers. You, me and the millions of people like us who are visiting those sites during our virtual travels. Many of these businesses do actually have great products and services to offer us, its just that they havent put the effort in to find out what we, their customers want. They havent bothered to find out about us, about our needs, about our wishes. They have other more pressing priorities it seems. So they just present them to us any old way and hope we dont notice or are too stupid to notice. Dont they understand they are losing sales, customers, repeat customers, referrals and more?

Whether your business has a whole team working on your website or just you, its going to take some effort and commitment to get to a point where your website is satisfying your customers. A website where you have a direct conversation with your visiting potential customers. A conversation where they feel you are talking directly to them. A conversation where they feel you understand them. You understand their needs and wishes like no other business has done before. In short, a place where you connect with your customers and they connect with you. A place where you are entirely focused on them, NOT on you. Not on your products, not on your credentials or ego, not on anything else about you.

For example, instead of just detailing information about your products, present your information in a way that is valuable to them. Of course, they will want to know what your product does and some key information about how it works, etc. But present it to them so that they know instantly and precisely how they benefit from it: How much money they will save with it. How much time they will save with it. How it will make their life better. How it will make their life easier, etc.

Focusing wholeheartedly on your customers is not easy, it takes time, motivation, commitment and innovation. Which i suspect is ultimately why it doesnt always get done. Dont let this happen to your site. Do it well and you will see the results. But be sure about it, you’ve got to take on the responsibility to do as much as you possibly can if you want to see those golden results. Ensure your customers visit is a positive one that will stay fresh in their mind for some time.

How can you tell how well your site is doing? Answer the following questions to get an indication:

• Do you regularly promote your website to carefully targeted customers?
• Do you know exactly how your customers benefit from your website?
• Are you getting the sales figures and incomes you want?
• Are you getting new customers regularly?
• Do you get regular positive customer feedback?
• Do you get regular positive website feedback?
• Can you describe your customer and their needs and wants easily?
• Are you regularly looking at ways to improve your site and products for your customers?
• Does the text on your site speak to an individual person?
• Is it easy to contact you via the site?

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Generally, the more questions you answered yes to, the more successful your website can be. You should of course aim for 90-100% (9-10 yes’s). Lower than 90% (9 yes’s) indicates that you need to improve.

One of the great things about the internet, unlike other more traditional media, is its ability to be updated immediately. You can change anything on your website at anytime and as often as you like. Use it to experiment with offers and products. Experiment with the way you present them to find out what works and what doesnt. Use this great feature to improve your site for the better. Better for your customer that is.

Tips:

1. Listen to your customers.
2. Dont be too precious about your site content and products.
3. Dont become too attached to anything on your site. Change or remove it if it doesnt work.

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are successful because they TEST every advertising campaign first
before they are spending “big” money on effective forms of ezine
ads.

Highly Recommended : Ezine Ads

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Why do I only mention ezine ads, you might ask …. Well, placing
ezine ads is the most effective form of advertising on the Internet
because you can advertise exactly to your target groups.

But if you don’t have a clue which of your headlines, your benefits
and offers are the ones that will make you money, you might not
even be able to get the money back that you have to spend on
your ads.

7 Easy And Low-Cost Steps To More Effective Headlines

To be able to determine the most effective ads, you need a system.
I will introduce to you one system how it can be done. Of course,
there are literally hundreds of different systems that could do the
job as well. But if you want to test without spending too much
money, then my way of testing will be a valuable help for you.

The System Consists Of 7 Easy Steps :

1.) Write down the most important benefits of your product and
concentrate on the advantages for your prospects, not your
company . Just do a bit of brainstorming and see which ones
immediately come into your mind.

2.) Turn them into a set of headlines (10-15) . If you sell an e-book
about programming in JavaScript and one of your benefits is that
even non-programmers can understand how to do it, then tell them
e.g. :

“A Step-By-Step Guide Tells You Everything You Need To Know
About JavaScript - If You Can Read, You Can Implement Java-
Script On Your Web Site ! “

3.) Write 2-3 different versions of your ad copy. Focus on one or
two other important benefits . Make the reader curious and excited
about your offer. Your aim is to make the prospect click on your
link !

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4.) Create different tracking links (which lead to your sales letter)
for each single ezine you want to submit your ad to.You must be
able to determine exactly which ads (headlines) are successful,
and where the responses come from or you will shoot in the dark.

You can use free services for this : http://www.hypertracker.com/
and http://www.linkcounter.com/ are both excellent free services.

5.) Use one and the same headline for all your free ezine ad sub-
missions and send out your free ezine ads to at least 10 ezines
( you have to subscribe to them first…) .

There are a lot of ezines which give you free subscriber ads if
you join their mailing list. Look for publications with at least
1000 subscribers; you want to be sure that enough people really
read your ads.

6.) Compare the number of clicks . Choose the most successful
ezines. Now send 5-10 different headlines to be published in the
next issue and one and the same ad copy to these ezines.
Determine your “winner” -headlines (2-3) .

If you want to refine the success, you can take the “winner”-
headlines and use the two other ad copies as well to see if the
results change .

7.) By now, you should know which headlines work and you
can change to paid forms of ezine advertising. Order Top
Sponsor Ads and Solos in ezines with high circulation (5000+
subscribers) and use your “winner” - headlines .

If you get a lot of clicks but no sales, try changing your body
copy and your price as well. Maybe your price is just too low
and people think that something with such a low price can not
be of any help for them. Or it is too expensive and people
can not afford it.

You can find out by :

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TESTING, TESTING and, you will guess it : TESTING…!

About the Author

Article by Detlev Reimer. Feel free to use the article with these
bylines included. Detlev has just finished creating his first product,
a database program for Internet marketers which will help you to save
and organize e.g. your advertising, customer and contact data. For
further details, please visit : http://www.promobuddy.com/ . Sign up
for his newsletter at http://www.internetmarketing-success.com/ .

I hope you had a delight flipping through the pages of this information. We have not left any possibility to dishearten you.

Gear up to share the intrinsic details on tattoo ideas. The impact of this literature might be tremendous on you. You merely need to scan the whole write-up to see what the article has for you.

How many times has this happened to you?

A friend recommends a film that just came out: “You’ve GOT to see this movie! It’s SO (funny, scary, suspenseful, etc.).” They start quoting lines, excitedly taking you through the plot. You’re hanging on their every word. Seems like cinema doesn’t get any better than this! So you run out and plunk down $10 to see the movie. And what do you discover? That this is just another movie … mildly entertaining, at best. Next time this friend starts crowing about another fantastic film, you’re not so willing to listen. In fact: you ll never go to another movie on their recommendation again.

What happened? Too much build-up. Someone over-sold, and lost credibility because of it. The same is true for advertising. Too much build-up can break the sale. It s what happens when your ads are anticlimactic.

What do I mean by advertising that s anticlimactic?

Let s say you came across an ad for a mysterious something that can give you the same ecstatic feeling as being in love. The advertiser doesn t mention what it is… he s too busy painting a picture of how this thing can change your life. The ad goes something like this:

Ahh, that blissful, lighter-than-air feeling of being in love! When you feel like this, you re at your best… like you can do anything. When you re in love, you re on top of the world! Now imagine if you could summon this feeling to life at any time you wanted. Just think of what it could do for your career, for your personal relationships, for your quality of living!

Okay. Be positive that your exploration would go ahead of this point. Continue reading, you’ll discover some additional facts.

How would you feel if, after reading paragraph after paragraph about this elusive euphoria that can be yours for just a few dollars, you came to learn that the ad is about CHOCOLATE. You d be a little annoyed, wouldn t you? You might even feel like someone had played a dirty trick on you. How likely is it that you d buy that chocolate (even if it happened to be Godiva-quality), knowing you were duped in such a way? Not very! In fact, you d more likely buy chocolate from the guy who told you outright, with minimal fanfare, that he was selling delicious, gourmet chocolate. Because he was being honest. And you, the consumer, appreciate honesty. Don t you?

Right now, hard-hitting ad copy is all the rage. Unless you live under a rock, you ve probably seen those long sales letters that promise the moon and the stars, if you just BUY NOW. Looks like those internet gurus have become pretty darned successful, right? And you want what they have: persuasive skills that guarantee results for your business. You want it so badly you can taste it. That s why when they dangle their secrets under your nose, you listen with rapt attention. And you think, well, if they ve become millionaires with their hard-sell strategies, maybe I should follow suit. But should you? Or will it just come across as a big build-up followed by a letdown? How will you avoid the trap of creating ads that are anticlimactic?

I write ad copy for a living. Lately, my clients have been coming to me in a frenzy looking for that thing that the Yanik Silvers of the world have. The first thing I ask them is, what are you selling? Is it something with many long-term benefits? Has your product made a difference for many people? If so, then yes, I believe you can build a case for what you re selling with persuasive copy. But if it s something like chocolate, or phone cards, or electronics, that will provide a bit of enjoyment in the here and now… then my advice to you is avoid the high-pressure sales pitch. It s just going to create build-up that you can t live up to. And if your product presentation is anticlimactic, your sales will suffer for it.

Okay. Be free in eliciting your opinion on this piece of literature of tattoo ideas.

We know no limits. You will explore more and more art write-ups. Don’t discontinue in between as many more contents are still to come.

How are the web marketing gurus able to create such aggressive ads, without being anticlimactic?

Internet experts have something that everybody wants and only some people know how to get: success. The truth is, success doesn t come in a box or in an e-book or in a four-day seminar. None of these things guarantee that success will ever be yours. But they MIGHT help, and that’s where the promise of success is ever-gleaming. That’s how the experts can keep you trying like hell to attain it - repeatedly forking over your hard-earned cash for their mysterious know-how - all the while thinking that “maybe this one will seal the deal and make it happen for me!” Their ads will never be anticlimactic because they have mastered the art of keeping their customers salivating for more. Can you do this with your product offering?

Is what you sell highly sought-after, and in the category of success? Is it a stepping-stone to something of great magnitude? Or is it merely something that can enhance quality of life in little ways? The truth is, it takes more than ad copy to sell a product. Sometimes… surprise… the product has to sell itself.

At this point of time, I’m like a doubting Thomas about the productiveness of this article.

But, why to discontinue in midway? Explore till the close to see if it works for you.

Despite what some would have you believe, no blown-out sales pitch is going to guarantee that you ll become a millionaire. Just like the embellished movie review, an aggressive advertising campaign will attract attention, and it may even make you some money. But only until people realize that your product doesn t live up to all the hype. At that point, they ll lose interest. And then you ll lose customers. What will happen the next time you re ready to launch a new product? Surprise… no one wants to watch your movie.

What would you rather be: a one-hit wonder, or someone who draws a loyal following that s ever-growing? For those that want the latter, here s my advice: be realistic. Keep your advertising honest and informative. Present your product or service in a way that highlights its advantages without telling tall tales. Establish trust and credibility with your customers, and they ll keep coming back. And above all, don t base your advertising campaign on “what works for other people.” Base it on what works for you.

Copyright 2005 Dina Giolitto. All rights reserved.

About the Author

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years’ industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys”R”Us. Visit http://www.wordfeeder.com for rates and samples.

I hope this ballyhoo helped you. We have made a serious effort to extend a fantastic write-up.

tattoo ideas

Glance over this report on ezine. Don’t despise the worth of this report as it can be used to comprehend about .

Copyright 2005 Ron Hutton

Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, “Ron, bookmarks are a complete waste of time.” It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself… “Is he right?” “Are bookmarks a complete waste of time?” I visualized the favorites list that I’ve developed in my own browser’s memory bank and I thought if I lost that list, I’d have to reconstruct it and I utilize my favorites folders constantly.

Bookmarks aren’t a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time.

There’s a little trick that I’ll share with you that you’ve probably never seen before and you can download a text file with the exact scripts to modify for your own use.

We’re going to shift gears from bookmarks to autoresponders for a second, and as you follow along you’ll see the connection. Trust me.

Very well. Can you discover an addition to your awareness on ezine? I’m sure, you must have realized it.

The plentiful awareness on is also being given by us. It is for you to get the sources on at the finish of this report.

When I set up a new autoresponder series I always incorporate the following copy into the first message. Here’s what it might look like…

~~~~~~~~~~~~~~~~~~~~~~~~~~

Hi New Autoresponder Subscriber,

Welcome. Thank you. Congratulations. This is just super!

If you re receiving this message, it s because you (or someone pretending to be you) successfully subscribed to my weekly eZine, GoThrive Online. If you did not intentionally subscribe, you’ll find “how to unsubscr!be” info at the end of this message.

Before we do anything else, I want you to set up a new mail folder in your email client where you can safely store all incoming GoThrive Online ezine issues and messages. Whether you use Outlook, Outlook Express, Eudora, Express Plus, Calypso, or whatever software, you can typically create a new mail folder by clicking file / new / folder.

Name this new folder ! GoThrive Online Ezine ! .

The persons are doubtful about the advantage of this beautifully written article too.

You may be the perfect person to offer honest perception on the write-up. Just grasp all the words to get the importance of this piece of information.

Just like that. ! GoThrive Online Ezine ! .

While this is a superb report, I regularly ponder if it supports individuals in any way.

You could be the best individual to give unbiased views on the stuff. Explore it till the culmination point to find its worthiness.

Save all of the messages that you receive from me in that folder. This will save you the trouble of having to look very far for messages when you want to go back and reference a tool, service or article that we discuss.

~~~~~~~~~~~~~~~~~~~~~~~~~~

Why the wierd looking folder name (! GoThrive Online Ezine !)? I learned this trick from Alex Mandossian. When you name a folder beginning with “!” it will be listed first in alphabetical order. In fact, the “!” beats out every other special character in this regard.

So, by naming the folder “! GoThrive Online Ezine !”, the email client (software program), which by default sorts all folders alphabetically, will put my new folder above everyone else’s folder. I’m now the first folder that my new subscriber sees every time he or she opens the email client. Very cool.

This same tactic can be used with website bookmarks!

Let’s go test three bookmark examples and you can download the scripts for your own use. Go here now:

http://www.pluginprofittoolbox.com/standard-bookmark.html

Are you back? Did you test this out? Great.

Honestly, it’s hard to predict what kind of mileage you’ll get by implementing this little bookmark trick, but it surely can’t hurt to be at the top of the favorites list for everyone who does bookmark your site.

About the Author

Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to “GoThrive Online”, for big juicy marketing tips in small, easy-to-chew, bite size servings. 17 Free Cool Tools…
http://www.gothrive.com

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