Ezine Publishing

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Remember, when you write your sales copy, that you are not a lecturer and
your potential customer is not the audience.

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The three required building blocks of great sales copy are Introducing the
product, Arguing why it is the best value or quality, and Proving your
substantiations. This is a fact that will greatly increase the selling
efficiency of any marketer who is clever enough to see the force of it.
Everybody wants to know what they’re buying, and there is a certain art to
persuading them to conclude that yours is the product that they need. You
need to mesmerize them with your lead in, introducing the answer to their
problem. Offer the arguments that are already clicking in their head, and
show them the proof that substantiates your argument.

Too much information puts your potential client in the position of boredom
and frustration. Don’t talk them to Death, with too much data when making
your sales pitch. Your are not in the business of writing a biography of
your product and yourself (or the owner of the product), you are in the
business of making the sale.

Say it once, Say it clear and Move on!

How many times do I have to hear about how your product does this or does
that? Am I such a complete moron that I can’t remember it from one paragraph
to the next? I can’t tell you how much I hate having to tread through
countless piles of advertising manure telling me the same thing over and
over, only changing the words.

Pat yourself on the back, on your own time!

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That’s how I feel when I visit a site looking for the information on their
product. When I come across page after page of literature that often covers
everything from the manufacturer’s educational background and family life,
to a full page (even pages) of testimonials, I start gasping for air. Time
to escape!

If the educational background or being from a family lifestyle is crucial to
the credibility and quality of the product, keep it short and sweet.
Otherwise, get off of it! I Don’t Care!

Testimonial Overkill.

Recently, I was looking at a marketing program and by the time I got halfway
through the testimonials, I had already had enough. So it was click and
goodbye. Testimonials are an intricate part of sales, however you rarely
need a full page of them to get the message across. Pick a few of your best,
(preferably short) testimonials and use those. Set up a specific page for
all of them, and give the reader the option of viewing them via a link.

There’s nothing earth shattering here, but considering the amount of times
in the last few days, I had to wear my waders to bear yet another barrage of
advertising refuge, I just had to write something down.

So, try for the sake of your readers and your sales margin to keep it
Strong, Simple and To The Point!

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About the Author

“Wild Bill” Montgomery
http://www.MakingProfit.com
We’ve Featured Over 110 Articles in only one issue of
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Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. And according to Forrester Research, 40% of households are using coupons in their web shopping. The huge increases are obvious: the online savings and discounts are impossible to match by traditional stores constrained by the overhead costs of employees, rent, and insurance. By using some of the tips and tricks mentioned below, you ll be able to take further advantage of a new American pastime: saving with online shopping!

Tip #1: Don t buy Ebay. We all know online auctions seem like such a great deal, and it s easy to get caught up in the emotion of auction. Thing is, auction sites like Ebay and Ubid have become saturated with buyers AND sellers, so virtually any discount found is quickly sought by re-distributors who then add their own markups to your purchase. The online marketplace has enough people out there that you can end up spending hundreds of extra dollars for the same things found in your local mall! Don t let your emotions get involved these are not the right places for the aware shopper.

Tip #2: Never pay retail. Take this scenario: You find something you want to buy, maybe the latest craze or fad such as the Ipod. Should you really pay the price that Apple is offering? No! You can find many deals and coupons for the same purchase just by typing, for example, ipod coupons into Google. Spend a little time searching through the top ten to twenty results, you re sure to find the same product for a significant discount. Sometimes, by filling out a survey or signing up for an email list, you ll get additional savings and many times you can even get your product for free!

Tip #3: Get over your instant gratification desire. Just admit it, buying something always gives you a good feeling and you can t wait to take pleasure in that new purchase. Anything you re buying at the mall for that same good feeling can usually be found for a huge discount online. You just have to be willing to wait for the short 2-5 days that it takes for shipping. It s definitely worth the savings to able to control your emotions and hold off until it arrives via UPS!

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Tip #4: Watch out for excessive shipping charges. Many times retailers slash their costs to get the sale but then charge more for shipping. Make sure to check the final cost to ensure you didn t receive any unwarranted charges. You should also find a free shipping deal at any of the online coupon sites. Sometimes the shipping can cost more than your purchase!

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Tip #5: Online coupons : Were you aware of online coupon websites that have discount and promotion codes to nearly all internet stores? These types of websites always have up to date discount offers arranged by category or store, so you can always find something on sale. It s not only a way to get a good deal but you can also find some of the free shipping offers listed in tip #4. Just be careful to check for a coupon code before making any internet purchase. It s a simple way to find extra savings.

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About the Author

CouponChief.com provides free online coupons, deals, and discount offers to hundreds of internet stores. They update their coupons daily and offer a free newsletter to savvy shoppers.

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fighting fathers

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If you do any kind of direct mail, sooner or later you’re
going to have to write a sales letter. The point of a
sales letter is to get people to read it and not toss
it in the trash. You need to get their attention fast
and get them to act. Your product has to sound appealing
and your copy needs to be written to “sell”.

Your sales letter needs to stress the benefits of your
product. If you don’t know what they are, spend
some time writing them down. People generally
act on their emotions, so your copy needs to play on
emotions hard enough to force them to act. Start
your letter with your product’s strongest
benefit.

There are no hard and fast rules on the length of
a sales letter. It can be 2, 4, 6, or more pages.
Just make sure that every word you include is
necessary; don’t be wordy just to increase the letter’s
length.

After you present the benefits, you need to ask for the
order. You’d be amazed at the number of writers who
skip this simple step. Tell the potential client
what to do — i.e., “call now” or “mail the card.” Give people
directions and a good reason to act immediately. Phrases like
“limited time offer,” “special price,” and “limited number
available” can entice your buyers to act quickly.

Another tip that will help motivate potential clients is
to offer them a free bonus. No matter what you sell, try
to come up with a “free bonus” you can tack onto every
order. People love getting something for nothing. Offering
bonuses works, but make sure the bonus item is worthy.
Don’t offer something that has no value. Try adding
a free bonus item along with your next sales pitch and
watch your sales increase.

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Always offer an “unconditional money back guarantee.”
A strong guarantee convinces a customer that they
have nothing to lose by trying your product.

Use courier font in your letter and if possible scan
or write a handwritten signature. Studies have
shown that blue works best for the signature, while the
rest of the letter should be in black. At the end
of the letter make sure you add a P.S. line.
Besides the headline, the P.S. is the next thing that
grabs the viewer’s attention.

Some may just read the headline and the P.S. and
just scan the rest of the letter, so you want to
make them stand out. The P.S. should repeat your
product’s strongest benefits. That’s right,
I said “benefit,” not “feature.” If you don’t know
the difference between benefits and features, you
should. A benefit is what your product or service
will do for the potential client. A feature of
the product describes it — for example, “red” or
“6 inches in height.” Remember this simple fact
and you’ll do well in the “crazy” world of sales.

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Now that your letter is complete, drop it in a
#10 envelope and send it off. If you’ve done a
good job and followed the advice above, those orders
will start pouring in.

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About the Author

Merle’s Cyber Promotions (MC)
http://www.mcpromotions.com
Creating Visibility Online for Small Business…
because just having a site isn’t enough. Visit the
site to receive FREE e-books packed with marketing
& promotional tips that will help your site get
traffic. Also subscribe to MC Promotions Press
Newsletter to subscribe mailto:subscribe@mcpromotions.com

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Low-Cost Marketing With Business Postcards
Copyright 2003 Bob Leduc

Modern, low-cost business postcards can drive a high volume
of traffic to your web site, generate a flood of new sales
leads, or promote any other business activity you want. They
are easy to use, cost very little and produce results almost
immediately.

Brief And Personal Works Best

Keep the message on your postcard brief. Announce a major
benefit. Then ask the person reading the postcard to visit
your web site or respond in some other way to get more
information.

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Set up your postcard to look like a personal message instead
of a sales promotion. Prospects cannot resist reading a
postcard if looks like a brief personal message - even when
they quickly recognize it as a business communication. This
happens for several reasons.

1. Your message on a postcard arrives already opened and
ready to read.

2. It creates the feeling of reading a note from a friend
instead of reading an advertisement.

3. Your brief message cannot be overlooked - even by people
quickly screening their mail over a wastebasket.

Nearly everybody will actually read your postcard
…intentionally or unintentionally. Therefore, you will get
the maximum number of responses.

Simple And Low-Cost

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You can print postcards with your own computer for about 1
cent each or have them printed professionally for about 7 or
8 cents each.

One cost-effective method when using your computer is to
print four postcards on an 8 1/2 x 11 inch sheet of standard
index paper. Then cut each sheet into quarters to produce
four 4 1/4 x 5 1/2 inch postcards. 100 sheets will produce
400 postcards for about 1 cent each.

For small quantities, print your postcards individually on
the 4 x 6 inch blank index cards available from any office
supply store.

Reduced Postage Rate

The current postage for mailing a postcard in the US is just
23 cents. That’s almost 40 percent less than the postage for
sending a letter - yet the Postal Service processes
postcards the same as First Class Mail letters.

To qualify for this special postage rate, your postcard must
be at least 3 1/2 inches high by 5 inches long but not over
4 1/4 inches high by 6 inches long. The paper thickness must
be similar to an index card. All office supply stores carry
paper designated as 67 pound card stock. This is ideal for
postcards and it meets the thickness requirement.

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Non-Us Advantage: Business postcards used outside of the US
do not enjoy a reduced postage rate. But, non-US business
owners tell me their postcards are very cost-effective even
without a reduced postage rate. Since postcards are rarely
used for business purposes outside of the US, they attract a
lot of attention and generate a high rate of response.

Hidden From Competitors

Postcard marketing enables you to conceal your marketing
efforts from competitors. Nearly all other advertising uses
mass media where your competitors hear or see what you are
doing - and copy it.

Postcard marketing is personal. Only you and your prospects
are aware of your strategy. And only you know how effective
it is. When competitors become aware of your postcard
marketing program, they will not be able to evaluate your
activity. And they will not know how to copy it.

Postcards achieve almost 100 percent readership and generate
a high rate of response. Use them to drive traffic to your
web site, to generate sales leads, or to promote any other
business activity you want. You can create and send
postcards within a few days of deciding to use them. And you
will enjoy the results they produce in less than a week.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

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“Regular communication with your customers is essential to your success.”
- Heidi Richards -

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Ezines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the ezine. In fact, I have found ezines to be so powerful that I write and produce five a month. They are:

Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin’ Rose (a newsletter for my customers) www.EdenFlorist.com

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WECommerce News (a newsletter for members of The Women s ECommerce Association, International) www.WECAI.org

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Since the whole topic of ezine production can be overwhelming, I will just touch on the highlights to get you started.

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
We tell them the benefits. The ezine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
Make it easy to read and brief. Two to three pages max.
One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn’t like the look of our newsletter. It had limited capabilities (no bold or italic). Since I’m the creative type, I didn’t want my ezines to look like everyone else’s. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it). For more information visit: http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1

About the Author

Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women s ECommerce Association, International www.WECAI.org (pronounced wee-kī) an Internet organization that Helps Women Do Business on the WEB. Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or heidi@wecai.org.

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So you’ve signed up for affiliate programs, posted links around the net but you’re still only making pocket change? Wonder what others are doing that you aren’t? Below you will find 6 things that every affiliate marketer needs to increase their income.

#1 - Your own Website:

Build a website to promote the product. Make sure it has its own paid for domain name (yourproduct.com), not a free site like (yourproduct.othersitename.com). If you don’t know how to build a website there are lots of places that offer simple site builders or you could choose to have someone build a site for you.

#2 - Write reviews:

You need to know your product and preferable use it yourself so that you can write honest reviews about it. What better way to promote a product and get people to believe it’s great than to say you use it too? Post these reviews on your website, in your newsletters, articles and any other site you visit that gives you an opportunity to do so.

#3 - Use a Blog:

I recommend that you get a Blog and link back and forth to your website. This will allow you to create discussions on the blog about the product you are selling and list any updates to your regular website. Active Blogs are indexed quicker by many search engines than are new sites, and after the blog is indexed, the pages you have linked to the blog will also get indexed.

#4 - Write Articles:

One of the best ways to become an expert on your product is to write articles on the Internet and include a link to your website in the resource box. There is a plethora of places to submit articles and the more you write, the more people will trust what you are saying. You get more exposure, more people coming to your website; more click thorough of your affiliate link to purchase the product thus making you more money.

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#5 - Put your links in your signature lines:

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Never allow a sale to pass you by! If you are a member of even one forum, you need to have your affiliate link in your signature line. It’s free advertisement and you never know who will see it and click through to check out your product.

#6 - Use Links instead of banners or buttons:

Due to the overwhelming amount of pop-ups and flashy text that we get each time we visit a website, people have learned to block out these as well as banners and buttons. It’s much more professional looking and effective to have a text link with a few lines about the product.

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If you are serious about increasing your affiliate income I suggest you at least do some further research on the things I have listed. If you choose to use these suggestions and take the time to do them correctly, I believe you will see an increase in your income.

About the Author

Nell Taliercio is the owner of a leading work at home mom resource website packed full of fresh content for the telecommuter, business owner and virtual assistant. Visit http://www.mommysplace.net today!

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Marketing Your Voiceovers Business Online

 by: Peter Drew

The Voice-Over Revolution

The Internet is revolutionizing the voice-over business. Today quality remote recording of voiceovers can be done virtually anywhere. With a PC, mic, and Internet connection, almost anyone can set up shop as a voice talent.

A few years ago, a remote session entailed a voice over talent standing in a commercial production house studio, say, in L.A., taking direction over the telephone through a phone patch from, say, New York City.

The next innovation in remote recording was the satellite link. It sounds great on either end, but it s very expensive, so it s suited only for sessions with the biggest budgets and most expensive talents.

A few years after the satellite link came the more economical ISDN, which stands for Integrated Services Digital Network. ISDN is a digital hookup via the telephone system. Each location is connected to the other through a piece of hardware called a codec. An ISDN hookup is preferred by agencies and clients with budgets large enough to accommodate the additional cost of recording an out-of-market voice over artist.

The latest, and, so far, most liberating technology available to voice over talents is the now ubiquitous .mp3 file the same file type used for swapping songs over the Net. A voice talent anywhere in the world can set up a home studio and be in business. The talent records the voiceover, with direction via phone patch, if desired by the client, into a PC equipped with simple audio editing software. Next an .mp3 file is created and then sent as an email attachment to the agency and/or client. No expensive satellite or ISDN linkups. No commercial production facility. Simply put: no middleman.

Is this a good thing? Not entirely. The home VO studio explosion can be likened to the desktop publishing frenzy of 15 years ago. Just because you have a powerful printing press in a box on your desk doesn t mean you re automatically going to produce coherent, well-designed publications. Everyone thought they could buy PageMaker, print some business cards and letterhead, and, voila, an instant living publishing newsletters. Of course, the vast majority of these desktop publishing newbies discovered it takes more than technology to succeed. First and foremost, it takes talent, training, and experience to use the tool, the software, effectively and most important profitably.

With that caveat out of the way, and assuming you have the chops to make a go of your home voice-over business, let s look at how the Internet also has revolutionized promotion of voice over talents.

Drumming up business

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Before the home studio, voiceover artists had to go to studios to record. Promotion included distributing your demo on cassette or CD to production houses, ad agencies, talent agents, and casting agents; making phone calls; sending reminder cards with your latest credits; sending thank you gifts to clients at holiday time; and networking with anyone and everyone. Actually, to be successful, you still have to do all of those things, but now you have additional promotional opportunities via the World Wide Web.

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So, where to start? First, put up a website. Design it yourself or hire a site designer. www.magicInet.com is a new hosting service specializing in helping voice actors and other performers get their website on-line. What should you put on your website? The most important function of your site is to feature your demos. It also should highlight your credits, contact info, and bio. The best way to learn about voice-over website design is to look at voice talent sites. Do a search for keywords, e.g. voiceovers, voice overs, voice over talent, voice over artists, and any other search terms you can think of and see what other talents have done. If you re designing your own site, subscribe to a couple of search engine optimization email newsletters, e.g. WebProNews and SiteProNews. They ll give you lots of helpful design info and help you optimize your site, so you get high placement in search engines.

OK. You have your website up and hummin . Now, be sure to put your website s address on anything and everything you mail to prospective clients: you demos, stationery, business cards, reminder cards, etc. If you still have reams of stationery left, then just include the website address in the letters you type and print. For all those demos, business cards, and reminder cards still sitting on your shelf, buy some labels, print your website address on them, and stick em on.

Caveat Emptor!

There are plenty of places on the World Wide Web to promote your voice over services, both free and for a fee BUT BE CAREFUL! Caveat Emptor (Buyer Beware) is the operative phrase. Here are some free places to place a link to your website:

http://www.voiceartist.com/, http://www.radio411.com/addlink.htm, http://www.starsnsites.com/voice/index.html, http://audioworld.com/.

As for paying for to listed with an on-line voice talent site, be sure the site is legitimate. Unfortunately, like so many other things that start off well, a few bad apples begin turning up. Before you pony up any dough, be sure to speak/write to other talent listed on the site to see if the site has actually gotten them any work. Here are a few legitimate fee-based websites:

www.mktmania.com, www.voice123.com, www.gotvoices.com, www.1212.com, www.voicefinder.biz, www.voiceoverselect.com, www.interactivevoices.com, www.commercialvoices.com

In addition to fee-for-inclusion websites, there are fee-for-inclusion CDs, which are distributed to ad agencies, production houses, talent agents, radio and TV stations, etc. Again, CAVEAT EMPTOR! There are scam artists who have discovered that voice-over people can be very eager to promote their services. These scammers offer CD demos that, well, either never get made or sent. They sure take your money, though. So, be careful. Make sure any company you deal with is reputable. Ask for references. If it s a start-up operation, wait until the first CD is sent out and is in circulation for a while. Then call some of the participants and see if they got any work out of it. Here are two reputable CD demo services:

http://www.tmcentury.com/?products/HitDisc/hdemo.htm, http://www.vo-usa.com/contact.htm

If you know of any other reputable CD demo services, then please email me, pdrew@portone.com, and I ll add it to my list and this article.

Groups and forums

There are a lot of voice over related groups and forums on the Web. Go to Yahoo Groups and type in voice over, voiceovers, voice over talent, voice over artist, etc., and you ll find many groups where you can drop in and learn from others. Participate if you d like, but remember, anything you post in these chat rooms stays there pretty much for life. If you might regret saying something, then keep your fingers away from the keyboard.

Marketing vs. talent

You may be the greatest voice talent on the planet, but, if no one knows who you are, well, then that s wasted talent. So, get out there and promote and make your business a success.

© Peter Drew

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Copyright 2005 The IWE, LLC. All Rights Reserved.

BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.

Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.

RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.

If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm

Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — http://www.blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.

This is your “Site Feed URL”.

You’ll usually locate it within your Settings area of Blog control center.

Here’s what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml

This URL is intended for a RSS News Reader, so disregard its appearance.

Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.

Now, what you need to do is go and set-up an My Yahoo! and My MSN account.

I’ve provided the links for you below.

- My Yahoo! ==> http://my.yahoo.com

- My MSN ==> http://msn.com

It should only take you about 15-20 minutes at the most.

If you already have accounts with My Yahoo! and My MSN,
read on.

This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.

When you login, you’ll be taken to your Yahoo! page immediately.

What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.

This will bring you to a new page.

From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.

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A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.

Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.

The next thing you should see is your “Site Feed” with your “Headlines”.

Click on one of them, it should take you to your Blog, to the desired Headline you chose.

Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.

Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.

Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.

Goodness gracious. You might feel satiated to examine the consequent paragraphs. You could be persistent in order to obtain the class of this piece of literature. So, go on scanning.

Talk about getting the word out in a HURRY with very little effort on your part.

This is “Viral Marketing” at its Best in my mind.

And… it’s so simple to implement.

Okay.

Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.

Here’s the link to go login(click on Sign In from main page): http://www.msn.com

Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.

A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).

You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.

PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.

That’s the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.

All right. Be positive that your efficient insight would go ahead of this point. If you continue reading, we guarantee that your curiosity in this would increase.

The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.

I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!

You can do the same because I just showed you HOW.

In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.

About the Author

Want to find out more about BLOGS and RSS? SEARCH CBmall==>
http://www.internetwondersezine.com/cbmallsearch.htm
– Or if you want to get MORE ‘Insider’ marketing Secrets, subscribe to Cory Threlfall’s ezine called… The Internet Wonders eZine — http://www.internetwondersezine.com or you can visit his BLOG at — http://theiwe.blogspot.com

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Causes of ERP Failures

 by: Bruce Zhang

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ERP is the acronym of Enterprise Resource Planning. Multi-module ERP software integrates business activities across various functional departments, from product planning, parts purchasing, inventory control, product distribution, to order tracking. ERP has transformed the way multi-billion dollar corporations conduct their businesses. Successful implementation of ERP systems could save tens of millions of dollars and increase employee satisfactions, customer satisfactions and sustain competitive advantages in every-changing marketplace. Corporate executives are often perplexed by the stories that how reputable corporations (Hershey Foods) have failed miserably and lost ten of millions of dollars in their ERP endures.

The failures of ERP projects are preventable if we can identify the common causes of the failures regardless the companies and industries that implement them.

An ERP system is the combination of ERP software, the business processes that the ERP transforms, the users of the ERP system, and the computer systems that run the ERP applications. The failures of a ERP project is often the result of the failures in one or more of those four components. The failures in computer systems (hardware and operating systems) are much easier to identify and to fix, so we’ll examine the failures in software implementation, business process and user acceptance.

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Failure of ERP Software Implementation

Module-based ERP software is the core of ERP systems. Most ERP projects involve significant amount of customizations. Packaged ERP software modules have built-in functionality that work in a standard and simplified enterprise environment. However, every organization is unique in data requirements and business processes. It is the customizations that transform packaged ERP software into ERP software that meets organizations’ individual business processes and operations. Long and expensive customization efforts often result the pass of release deadline and budget overrun. Customizations may make the software more fragile and harder to maintain when it finally goes to production. Major changes may be required in the later stage of the implementation as a result of incomplete requirements and power struggles within organizations

The integration of ERP systems (http://www.sysoptima.com/erp/erp_integration.php) with the IT infrastructures also challenges ERP project teams. The use of appropriate implementation methodologies can often make or break a ERP project. (http://www.sysoptima.com/erp/implementation_methodologies.php)

Failure of Accommodating Evolution of Business Processes

According to Anthony, R. A, business processes fall into three levels - strategic planning, management control and operational control. Organizations continuously realign their business processes of all levels in response to the ever-changing market environment. Many ERP systems aren’t flexible enough to accommodate evolution of business processes. many ERP system need a major overhaul in every a couple of years.

Failure of User Acceptance

The users of ERP systems are employees of the organizations at all levels. ERP projects usually modify the company’s business processes which create extra workload for employees who use them initially. They may not think that the workflow embedded in the software are better than the ones they currently use. Ongoing end-user involvement and training may ease the difficult in organization’s adaptation of new systems and new business processes.

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Copyright 2005 Gobala Krishnan

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Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

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Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

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Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

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