Ezine Publishing

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“The Potential of Publishing your Own Ezine”
by Justin Blake
=============================

There seems to be a bit controversy over what really makes
a marketer a living on-line.

It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.

To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.

Only a select few on-line marketers actually make money
or sign up affiliates from these programs.

99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.

Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.

Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.

With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.

(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes

With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.

( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.

Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.

Or until everyone forgets about your name a few years
later.

But why take a chance like that?! It is simply not worth
it just to make a few sales.

Honest marketers always prevail in the long run.
( Please read that last line again. )

Now with that said, I will continue.

With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !

You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !!

Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.

If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.

I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.

This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.

Well. Be certain that your exploration would go beyond this point. Luxuriate in reading beyond as certain crucial intrinsic details would follow.

Here are a few article directories to help get you
started:

http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com

I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.

With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.

( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.

Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )

Once you have this little time saving technique mastered
you can start to write a few of your own articles.

After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free to promote your website or newsletter to thousands
of new prospects.

This report is exceedingly superb still some readers are unsure about its advantages.

You can review the article in the best possible manner. Just apprehend till the hindmost word and get the importance of the piece of information.

This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter.

You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.

Wishing you success ( and a larger list :-),

About the Author

Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List

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to Subscribe send an email with “Subscribe” in the
subject line to:

secret_ezine_publishing_tips@yahoo.com

mailto:secret_ezine_publishing_tips@yahoo.com

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Upload??…Download??……Help!!

 by: Terri Seymour

Very well. Just debar yourself from the other colloquial sources of facts as this article is among the best of the bests. Your unusual interest would get a surprise in the sections that follow.

How do I upload an ebook to my site? How do I download an ebook or program? I seem to be getting this question a lot lately as well as a specific request to write an article on this subject, so here is the info on how to download and/or upload.

First of all, let me explain the difference. A download is when you “pick up” an ebook, program, etc. from another computer and bring it “down” to your computer.

An upload is just the opposite. You are sending something from your computer “up” to your host’s computer. It will then appear on your website.

To download, all you do is click on the download link and save the file/program to your desktop or wherever you want to save it.

When you click on the link a box will pop up. This box will have a Save & a Cancel & an Open button. If you want to Save the program, click the Save button. A Save As box will then pop-up. This is where you can change the file name if you want to. Also, this is when you tell your computer where you want to put the file.

I save everything to my desktop until I can take a look at it and decide where to go from there.

For a PDF file, you want to right click on the download link and then click “Save Target As”.

Also, some files will be downloaded as a compressed “zip” file. Compressed files can be downloaded faster and more efficiently. To “unzip” or separate these files once you have them downloaded, you will need an Unzip Wizard. You can find a good one at: http://newbieclub.com/wizard/?web_success

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The first step to uploading is to open your FTP site via Internet Explorer. FTP or File Transfer Protocol, is a set of instructions for the computers to use to transfer files. To do this, you simply type “ftp://” (without the quotes) followed by your username (provided by your web host company) then a “:” (without the quotes) and then your password (also provided by your host company). After all this, place an “@” followed by your host address.

Here is an example FTP site: “ftp://MOE:mypass@ftp.myhost.com”

Once this site loads, you should see a list of files and folders. These files and folders represent your webpages. To upload your file, simply locate it on your hard drive and then drag it onto this window. The file will upload and then you will be all set!

Uploading and downloading may seem confusing if you are a beginner, but once you have a better under- standing of what they actually mean, getting the hang of doing it is much easier!

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Ezine Directory

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Your Website Should Be Selling

 by: Ben Norbury

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It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, I don t know? It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, Every business has one, I should too.

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your page copy, keep in mind the following points:

• Be concise, call a spade a spade, not a fabulous ground displacement tool.

• Avoid superlatives such as, we are number 1! common reaction is no your not!

• Don t write to fill in space. Large pages can put off visitors from reading anything.

• Put the important stuff at the top!

• Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don t have any questions. If they do, answer them in the copy.

• Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Some website designers/web marketers know how it should be written. You may pay extra for this, you need to ask them about it.

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If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business.

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Choose a Host that matches your Home Business needs

 by: Arun Pal Singh

With plethora of hosting companies offering services, choosing a good web host seems an intimidating task. The technical jargon is hard to decipher and that makes it difficult further. It is better to prepare beforehand and then search for offers rather than acting otherwise.

What is web hosting? If one compares the web to land hosing is the place where your office or website will be placed. Server is the computer which stores your website files and allows them to be viewed on clicking the link to your site.

With free hosting out of question for business and dedicated hosting being too expensive, shared hosting is the only and good option for home business. As the name suggests, in shared hosting your site is stored with many others unlike dedicated hosting which stores only your site.

Now let us discuss other features:

Disc or Server space:

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This is the space on hard disk of your server that will be allotted to your site. Without graphics a typical web page occupies 40 50 Kb. Now 1000 kb = 1 MB. Allowing space for graphics too and need for any future expansion anything between 50 -100 MB should be good enough if you are not running a flashy website. Many companies offer space up to 1 GB (1000 MB) but if you do not require, do not fall for the offer.

Bandwidth:

A very important aspect and often overlooked. This is the amount of actual data that can be transferred from the web server that holds your website. It is directly linked to the number of visitors to your site. If you have 10000 visitors per month with few downloads you will require anything between 5 -6 GB per month. More downloads means higher requirement. As your business grows you will need more. For starting 10 GB should be good enough. That leaves you with extra margin.

E- Mail aliases:

This lets you formulate an e-mail address on your site address e.g. anything@ your sitename.com where anything can be support, live support, help, info, subscribe etc. Anything! This makes your business look professional. Look for you needs but anything around 10 is good enough. Many companies offer unlimited aliases too.

Watch for these too:

If you plan to accept payment on your side an access to SSL (Secure Socket Layer) encryption is must. If you want your site to be interactive you would need to install cgi(Common Gateway Interface). So better to look for a host who supplies you your own cgi bin.

If you wish to create your site in Microsoft FrontPage then check whether your host provides FrontPage extension. If you plan to run a site with database then MySQL should be a desired feature.

Your host should also provide you free access to your server. You should have free access to log files and statistics of the traffic your site receives. If your host offers referral programme it is better.

Customer Support:

This matters a great deal to your business. You will need this help whenever you run in trouble. If your host is not supportive or is not prompt enough then it could mean loss in your business. See that you are provided a good and meaningful support. Send them a question or two. Study the response. Find out if they are available on phone in case you are in emergent situation.

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Make sure that this service is free and they will not charge anything in name of customer support.

Finally, you will have to find what matches your business needs. Search before you settle for a deal. Narrow down your choice to a few prospective hosts. Look for their reputation. Ask them examples of sites hosted.

Check with their existing clients and find how satisfied they are. Most good business hosts are available between $ 15- 50 with few differences that could matter to the individual.

You can start small and upgrade later provided your host gives you this option. Select the one who allows you to expand if the need arises.

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Copyright 2005 Arun Pal Singh

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To Blog Or Not To Blog?

 by: Dennis Schooley

We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn t it?

If you re over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I ve simply lost my mind. Don t fret, the vast majority of people don t know what a blog is all about and more importantly, why it matters to them.

If you re under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You ve been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips I have a blog. Doesn t everyone? You mean you don t? How uncool are you? According to Merriam-Webster, blog was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don t have Gmail either? My God, what are you? A caveman!

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1. It will increase your web presence significantly the search engines love blogs!

2. It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3. It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4. Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the taking blog

5. Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It s a repository for articles, newsletters, information, and discussion boards. It s like a what s new page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you ve done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn t think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

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If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it s really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That s the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web beasts to come on in and take this great stuff I ve got.

For example, these web animals include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker s buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won t go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I m now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of reverse link strategy associated with blogs.

Your blog s incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

At this point of time, I’m like a doubting Thomas regarding the advantage of this report.

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What!? I wrote it and I have to read it six times to really follow what I m saying.

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Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don t effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that s much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1. Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2. You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3. Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts.

Well, it s snowing out so I think I ll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I m confused.

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Implementing Microsoft CRM: setup and configuration notes for IT specialist

 by: Andrew Karasev

Microsoft Business Solutions CRM is web-based CRM application, deploying all the spectrum of recent Microsoft technologies. We ll try to analyze different needs and implementation scenarios attributed to specific industries and business types, based on our experience.

First we would like to emphasize the increasing role of in-house IT department in the strategic decision making. Looking back to the history it is probably fair to say that initial CRM applications market issues, such as low successful implementations percentage could be attributed to traditional Sales style of those years selling to the top, when charismatic salesperson was trying to jump over the head of IT people and press business owner or top executive guy. Microsoft in our opinion never used this technique and it s CRM implementation is not possible (except when you host it in hosting centers) without everyday IT department involvement. MS CRM works in concert with MS Exchange, Windows Active Directory, SQL Server, BizTalk (integration with Great Plains and in the close future Navision). Utilizing this broad spectrum of Microsoft servers and technologies leads to easy Microsoft CRM acceptance and adoption by IT department (usually the one, having several MS certified professionals and DB administrators). Microsoft oriented IT group easily understands Microsoft CRM setup, tuning, customization, integration and initial data import.

It is not a secret that rational way to implement new computer business system lays in the method of evolution, suggesting intelligent integration with existing legacy systems and step-by-step old pieces replacement. Microsoft CRM fits to this approach it has open to anyone MS CRM SDK and experienced C# or VB.Net programmer should be capable to program the integration or interface to other system.

We are giving you typical setup and integration scenarios, attributed to specific industries below

1. Freight Forwarding / Transportation. Companies in this industry usually already have efficient cargo delivering tracking system. MS CRM links several systems into one and plays the role of the initial order entry and customer order status requests with the interface into above mentioned cargo tracking application. You should program such an interface with MS CRM SDK and ADO.Net programming

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2. Distribution and Wholesale. Multiple companies have legacy ASP or JSP web sites with new or existing customers order entry logic. Typical need is transferring these orders to Microsoft CRM in the form of activity, placed in the order taker on duty queue. You can solve this with multiple techniques. Consider HTTP handler, called from ASP/JSP legacy application, reading MS CRM user credentials from INI file and thus penetrating into MS CRM, where you in turn use MS CRM SDK constructions.

3. Pension Funds and Financial institutions. Considering conservative decision making there is often the requirement of clear and complete audit to verify past decision making. MS CRM plays this role by automatic logging all the documentation and especially all the incoming and outgoing emails to/from clients. You need MS CRM Exchange connector customization

4. Large Enterprises. You can frequently see different kinds of corporate policies, requiring using such applications as Oracle e-Business Suite, or Lotus Domino document workflow and email server. In the first case you need heterogeneous database integration with MS CRM, he second case can be resolved with combining MS CRM SDK and Java Agents programming (from the side of Lotus Notes/Domino).

O.K. Now that you have read till this point, we promise that furthermore you will have something exciting. Continue reading, you’ll acquire some extra expertise.

Happy implementing! We are always here: 1-866-528-0577, 1-630-961-5918, help@albaspectrum.com

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Copyright 2005 Log Cabin Rustics

While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day.

We can get your site to be number one in the search engines for the top 20 search terms you choose, promised the telemarketer. I don t usually give telemarketers the time of day, but somehow found this fellow to be intriguing. It was a cold and snowy day in Michigan right at the moment, and somehow I felt warmer just hearing him glow about the sunshine beaming through his own office windows.

Show me results, I requested. So we cruised the web together, and he showed me some client sites that really did have top rankings. At first glance the sales spiel sounded rather inviting, but after taking some time to consider and evaluate his company, I determined that what this friendly young salesman offered was nothing more than a scam.

As I did my homework, several red flags jumped out at me. By researching his company on the Internet, I learned that they employed no less than 250 telemarketers soliciting SEO clients on a continual basis. With all due respect to the size of this company, I found it hard to believe that they could service the numerous SEO clients they were recruiting in a very meaningful way.

I asked the salesman about this the next time he called. He informed me that their SEO service was highly automated, built on proprietary technology that was so ahead of its time that no other firm could compete. In case you didn t catch it, the previous sentence contained red flag #2. In the words of the old adage, if it sounds too good to be true, it probably it.

The above was only the tip of the iceberg, however. Upon further questioning of my enthusiastic sales contact, I learned that it wasn t really my url that they wanted to promote. Their plan was much more beneficial–for themselves, that is. They would set-up urls to be doorway pages to my website. Their urls, not mine, would be optimized to get high in the search engines. They would maintain control of and ownership of the urls, so if I ever went out of business, they could sell all that traffic and value I had paid so dearly for to one of my competitors. Pretty nice deal for them. I pay them big bucks on an annual basis to drive traffic to a url which they not me–own. Of course, I would benefit from whatever sales came through their url as long as I continued to ante up cash.

I had a good friend who fell prey to this scheme a few years back. An unscrupulous SEO specialist talked her into paying big bucks for a website with a url which the SEO firm owned and controlled. The SEO firm then billed my friend much more than they had originally contracted for. When she balked at the bill, they threatened to shut down traffic to the site.

While this firm also promised hordes of traffic and top search engine listings, the only significant traffic my friend ever got was garnered through pay-per-click. To make matters worse, the SEO firm hid links to their sites throughout the html of her website.

Another fault I found with the SEO firm mentioned first in this article was the search terms they crowed about taking first place for. To say the least, they were rather obscure. It s a pretty impressive accomplishment to come up first on the web for the search term furniture or even log furniture . But if you design a page that brings up your company first on Google for a search of Birmingham Tuscaloosa Avenue Dry Cleaners , big deal. And that s what this SEO firm was doing.

Although I never seriously considered dropping $3000 or whatever it was for their services, the final clincher came when I asked what type of traffic I could expect for digging into my pockets.

I can get you an average of 100 hits per day, he told me. Then he showed me stats on some of their clients sites that had, over the course of a year, built up to 100 hits per day. I don t know about you, but I want a lot more than 100 unique hits per day on my website. I ve achieved those kinds of numbers and better by myself. Why should I pay them for what I consider to be mediocre results?

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Don t get me wrong. I do believe in SEO firms, and because of the success I ve been having on some of my top search terms, may engage in that business myself someday. But after researching the issues carefully, I would warn fellow webmasters to beware of any SEO firm that:

employs a boiler room full of telemarketers
automates most or all of their services
insists on gaining and retaining control of the url to be promoted
focuses on lengthy and obscure search strings
touts sites that are garnering a mere 100 hits per day as examples of their success.

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Of all the bad practices mentioned above, the one I found most offensive was the idea that the SEO firm should own or control my url. While owning the url would seem like a good idea for the SEO firm (they could always collect their fees by threatening to shut down the site), it isn t so nifty for the client. If I pay a firm to build my business, I want them to do just that build my business. To pay a firm to build traffic to a url they own is really like paying them to build their business and that, in my opinion, is the biggest SEO scam of all.

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About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since 1997. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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Copyright 2005 David Frey

Just about every course or book that deals with getting referrals teaches you one single referral method - - “asking” for referrals.

Yes, they’ll teach you how you have to give good service and then they give you a formula for asking for referrals and that’s all well and good….BUT…

…there’s a HUGE problem with this approach. People HATE to ask for referrals. You hate it, I hate it, and the people that get asked hate it.

And the bottom line is…people won’t do what they hate to do. That’s just simple human nature.

Asking people for referrals is right up there with asking your friend to come to church with you on Sunday. It’s downright uncomfortable.

The sad result is that people don’t get even a tiny amount of the referrals they could be getting simply because the whole “asking” process is flawed.

_____________________________________________

Here’s the Other Problem with Asking for Referrals…
_____________________________________________

Let’s just suppose for a moment that you do ask for referrals. Do you ask all your clients and customers? Do you ask them every time you see them?

Probably not.

Why?

Because it’s not a systematic process for you. There’s not a bell that goes “ding!” to remind you to ask for a referral every time you’re with a customer.

But if you REALLY want a LOT of referrals. I mean an avalanche of referrals, you need to have a systematic process for getting them.

Referral S - Y - S - T - E - M - S

Systems are business processes that have predictable results and outcomes because they happen the same way ever time, day in and day out.

I like to think of systems using this acronym:

S-ystems save

Y-ou

S-tress

T-ime

E-nergy and

M-oney

If you want to get more referrals you need to implement referral
s-y-s-t-e-m-s.

And the referral system needs to be “transactional” and NOT “relationship-based.”

NOTE: I’m about to ruffle a LOT of feathers with this one. It goes against everything you’ve been taught about getting referrals.

_______________________________________________________

“Transaction-Based” Referrals - The Key to Getting a Consistent, Predictable Flow of Fresh Referrals
_______________________________________________________

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A lot of people who teach you about getting referrals will tell you that if you nourish your relationship with your customer or client they’ll give you referrals.

That’s not necessarily true.

I’ll bet some of your very best customers haven’t given you one referral.

Why?

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Because they’re busy and have a thousand other things on their mind…just like you.

If you rely on just your relationships to get you referrals you’ll be disappointed.

The key to getting a consistent stream of referrals is to build the referral process into the transaction!

That’s right, you need to build your referral system INTO the TRANSACTION.

_______________________________________________________

Here’s a Great Example of a “Transaction-Based” Referral System
_______________________________________________________

The other day I received a promotional letter from TXU Energy (a Texas Energy Company).

In the promotional letter they included a leaflet that offered $40 to anyone who referred a friend and became a customer.

Would you like to see it?

Here’s the front side:

http://tinyurl.com/3wwq7

And here’s the back side:

http://tinyurl.com/3mynj

They also send this leaflet along with their billing statements. When someone comes out to your house to do maintenance work or respond to a call they leave behind this leaflet.

You see, when a “transaction” happens, they ask for a referral.

There’s no face-to-face asking.

They don’t wait until it’s the “right time.”

It happens every time there’s a transaction.

Because of this, TXU gets a steady stream of referrals. In fact, they can predict with some accuracy that if they give out X amount of leaflets, they’ll get back in X amount of referrals.

The results are…

(1) predictable

(2) consistent

(3) repeatable

________________________________________

Applying this Referral Strategy to Your Business
________________________________________

What is your belief about the adequacy of this report?

As an expert who is searching for newsletter design, only you can fairly figure out if this helps. To analyze if the write-up holds some worth for you, you can skim it till the last word.

Ask yourself how you can apply this referral strategy to your business.

It doesn’t matter if you’re a consultant, dry cleaner, auto dealership, or even a large energy company…you can use this referral strategy.

And there’s so many variations and applications of this simple referral technique that ANY business can do it. Even yours!

About the Author

David Frey is the author of the Small Business Marketing Bible (www.TheMarketingBible.com) and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your lifetime free subscription visit http://www.MarketingBestPractices.com

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The Top Ten Ways to Drive Traffic to your Web
Site

The general question I hear more and
more is, how does one drive traffic to their website? As a long time internet
user , I first started with a web page back on Talkcity. One thing I have
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1.Exchange links. Link exchanging is a great way to drive traffic. If you
have found someone you would like to link with send them a courteous and polite
email stating you would like to exchange links with them.

2.Sign guest books - many people have guest books on their websites that
you can sign. Most of them allow you to put a link to your website when signing
and they will in return visit and sign your guestbook. I have made many friends
this way.

3.Submit it to free search engines - Research shows that 85% of web
traffic comes from search engines. This handy tool will submit your site to 106
search engines.
World
Submitter

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4.give away awards.- An award could be “Professional Designed Site Award”
or something focused around your web theme that you yourself create in paint
shop.

5.Write free articles-By writing free articles yourself, you can not only
put it up on your own web site, but also provide it to others for their use with
a bi-line at the end of the article with a link to your web site. Then you can
submit your articles to any Ezine. Ezinearticles.com allows you to share your free
expert content.

6. Word of mouth to your friends- Be sure to send your link out to your
email list and ask them to refer your site , you can also add a handy little
script that allows visitors to refer your site to their friends.
Cut & Paste Tell-a-friend script and

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Recommend-It
(r) is an innovative new website traffic generation tool that is FREE to
users and website owners.

7. Remind your visitors to bookmark your site.
Codelifter.com has a handy little script for visitors to book mark
your page.

8.build content on your webpage , The more specific your content offering
is to your audience’s the more they will come back , so remember to update your
content on a regular bases.

9.Publish An Ezine - your own newsletter that your visitors can sign up
to.

10. create a community( even if it a community like a yahoo or msn
group.) or Host a forum on your site where people can interact with other
visitors. ProBoards.com
(Free Message Board) ,,Bravenet.com
and Xorbit -
all provide a free message board service for Webmasters .

Two recommended books are
101 Ways to Promote Your Web Site : Filled with Proven
Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web
Site Traffic by
C.A., Susan Sweeney and
101 Ways to Boost Your Web Traffic: Internet Marketing Made
Easier, 3rd Edition by Thomas Wong.

Now get creative and make your website a smorgasbord that hungry visitors
will be sure to visit again and again.

About the Author

Rose is a published author from Canada Ontario and is also the founder of http://www.todays-woman.net a community for men and women over 18, where writers/poets/columnists meet and exchange ideas, contest, rate and review and help each other succeed in the writing industry.

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One of my first tasks when I was hired ten years ago was to
investigate the creation of a disaster recovery site for our
mainframe computer systems. I had already had some experiences
with disasters and recovery. Here are some examples of a few
that we included in our plans.

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Major Earthquake - Those of us who live in California understand
earthquakes. I’ve personally been through at least five
significant quakes (6.8 or greater) without suffering any
damage at all. In many people’s mind, a major earthquake is
the disaster scenario.

One day the “big one” will come (in California) and who knows
what will happen at that time. In fact, my boss and I were able
to convince the CEO of our company to create a “hot site” (a
duplicate site which is already ready to take over in the event
of a disaster) because of a recent significant earthquake.

One of the first things that we did is contact Caltech (the
experts on earthquakes) to commission a study to determine
where we should place our disaster site. The primary criteria
was that the site be relatively close (within 50 miles) but on
a different geologic plate so the earthquake would not flatten
both locations.

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As we studied the possibility of this disaster, we realized
that the building and computers might emerge from the earthquake
entirely intact, but the infrastructure (power, phone lines
and so forth) might be destroyed. In addition, a major
earthquake is a unique disaster because it’s more likely that
your people will be in complete shock and more interested in
their families and homes than in restoring your computer
operations.

The thing to do here is be sure you’ve got the infrastructure
issues covered cold. This includes phones, power and the
network. Make sure you have a disaster site (or very good
backups kept off-site) ready to go. Rehearse your disaster
plan, and make sure your people know what to do.

Minor Earthquake - A minor earthquake might be easy to survive
(we’ve been through several of them with no issues) and it
might introduce some interesting quirks on it’s own. The power
might be out, phone lines might be down and take weeks to
repair, and the general infrastructure (roads, food shipments
and so on) might be disabled. In addition, earthquakes tend to
put people into a state of shock, so it might be difficult to
get people to recover and get back to work.

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Biological Event - When envelops fill of anthrax started
appearing on the news, we were suddenly confronted with a new
type of disaster. What if a biological attack or event occurred
in our building? What if the receptionist opened an envelop
contaminated with anthrax? We would then be confronted with a
unique situation. The building would be sealed and off-limited
for days, weeks or even months; and we would not be allowed
back in under any conditions for any reason for that time.

This situation is probably one of the worst disaster scenarios
of all. The old building and equipment is intact but completely
unreachable. Tantalizing and frustrating. Sigh. What to do?

Hope and pray that you’ve got an excellent disaster recovery
plan and a very competent team, that’s what you do. In this
case, you’d better have a hot site or, at the very least some
excellent backups. Not only that, you’re business continuity
plan had better be totally finished and rehearsed. You see, in
this case you will not even be able to look through the ruble
or burned building for papers, disks, CDs or anything else.
Nothing, absolutely nothing, will be available for your use
for a long, long time. In fact, if any of your people are in
the building you may find them unavailable (as in quarantined)
as well.

Lightening - One day a few years ago, when I was just beginning
in the computer field, I was working late, way past midnight.
I was just sitting in the computer room (freezing my butt off),
listening to one of the heaviest rain storms that I’d heard in
a long time. It was kind of eerie, listening to the rain drops
on the roof and the thunder in the distance.

Suddenly, the room lit up and I was blinded for a few seconds.
I instinctively pulled back from the keyboard, and I believe
that saved my life. I felt heat on my face and body, and when
I opened my eyes the computer room was dark.

I soon learned that lightening has struck the power pole just
outside the building. The computer simply melted down - no
circuit breaker in existence could have protected it. I was
lucky to be alive - wow, what a rush that was!

Unfortunately, this company did NOT have a disaster recovery
plan. We had to purchase a new computer system and build it
back up from scratch. Fortunately, we did keep backups off-site,
and within a week or so we were back up and running.

And that’s the reason why, now, I have a complete belief and
focus on disaster recovery - if you have a plan and have
prepared well, you will recover just fine (even with the
unexpected bumps and such). If you don’t, then you basically
leave it up to fate or whatever else you believe in. Personally,
I would rather be in control of the situation. I find that
makes things much easier.

About the Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net - Visit our website any time to
read over 1,000 complete FREE articles about how to improve your
internet profits, enjoyment and knowledge.

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