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Increasing Your Web Site s Visibility Through Improved Positioning

 by: Brandon Milford

One of the greatest challenges facing website owners is marketing their website. Many believe that they need deep pockets in order set their site apart from the rest, but that is not the case. If you are willing to work hard at it, marketing on the web can garner great results at a minimal cost.

Writing Articles

Viral marketing is a very powerful tool if you can capitalize on it. Writing articles is a great way to encourage people to pass your information on to the next person. By writing articles and including your information, along with a link to your website in the byline, you are building rapport with the reader (IE: showing your knowledge of the topic(s) in which you are writing) and also providing a way for the reader to easily click over to your website. If someone enjoys your articles they will forward them to others they know and/or include them as content in their e-newsletter or website. Website owners and e-newsletter publishers are always looking for content and by writing a number of credible articles they will certainly use these within their online publications. You can also submit your articles to websites such as Article City who will offer them to others who are need of content.

Search Engines

Search engines are a wonderful way to drive targeted visitors to your website, however most find it too difficult to achieve high rankings. There are two approaches to Search Engine Optimization: on-site and off-site optimization. On-site optimization, as the name implies, involves changing your current site. Examples include: inserting the keywords within the title portion of your website, changing the page links to directly relate to the keyword/key-phrases that you are optimizing (IE: if you are optimizing the key-phrase golden lamps, changing the page name from xyzcompany.com/lamps.html to xyzcompany.com/golden-lamps.html ), increasing keyword density on your website (the percentage of times that a keyword appears on your page), and including the keywords in the meta-tags and alt-tags.

Off-site optimization has two main elements: your domain name and incoming links. If starting from the beginning, research has shown that choosing a domain name that contains your main keywords separated by hyphens can improve positions. If your current site s domain name is not keyword-rich, you may choose to build an informational website that is optimized to rank well for your targeted, most competitive terms. Building links, either for the informational web site or your current site has been shown to have a strong direct correlation to improved search engine rankings. The greater quantity and quality of links that you have to your web site the better. Ideally, links coming to your site from other web sites will have your targeted keywords in the anchor text, that is, the text that is underlined and clicked to get to your site.

Let s re-cap On-site and Off-site optimization and then I will go into more detail that should help you properly develop an info-site .

On-site Optimization

• Include the keywords within the title portion of each page (IE: in the upper left most corner of the browser window)

• Change the page links. More descriptive page links that include the specific keyword/key-phrase that you are optimizing for with hyphens between each word favors positively for the search engines.

• Keyword density is important in ranking high on the search engines because if the keyword/key-phrase appears a high percentage of time within a page, the search engine sees this page as important and this will increase your ranking for that keyword/key-phrase. A recommend keyword density percentage is between 3-10%. You can easily find the keyword density of a web page by utilizing this tool: Live Keyword Analysis. An additional note: search engine crawlers also place additional weight on keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in bold, and those that fall between the tags (IE: Keyword goes here).

• Include the keywords in the meta-tags and alt tags. Although meta-tags do not carry the dominate weight in search engine rankings as they once did, it is still very important to include your keywords/key-phrases within the meta-tags of your site. Also, be sure to include the keywords in the alt-tags on your site.

Off-site Optimization

• Exchange links with other websites that are relevant to yours. Be sure that these sites have a Page Rank of at least 4. Google s search engine crawlers measure the popularity and relevancy of those sites that link to you.

• Be sure to include the keywords/key-phrases within the anchor text of the hyperlinks that lead to your site.

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• Building an info-site to lead visitors to your main website. This is a powerful tool for increasing the number of targeted visitors to your site. This includes both on-site and offsite optimization techniques. Below are the steps to lead you through the process.

1. Register a domain that contains the exact keyword/key-phrase that you wish to optimize and separate these keywords with hyphens. Remember: it does not matter if this domain is long because visitors will be clicking over from the search engine to your site, not typing out the URL. For instance, if our website sells web marketing consulting services and we wish to optimize the key-phrase web marketing consulting we may choose a domain such as: web-marketing-consulting-resources.com

2. Be sure to include text links to every page on your site with the page names displaying the keywords that you are optimizing. Many sites bury the page links within images and the crawler cannot read these. By including text links to each page you can overcome this problem. As far as the names of your pages, include the keywords within the page names. For instance: web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html

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3. Each page should have a keyword/key-phrase density of 3-10%. Be aware that if you go much higher than this your pages can be red flagged as over optimized and may be punished by the search engines. Also, be sure to include the keyword/key-phrase within the title portion of each page (the upper left most corner of the browser window).

4. Include a resources section within this info site that provides articles and links to other relevant sites that you have traded links with (they should have a Page Rank of at least 4). Write as many articles as possible and include them on this page along with a brief bio and a link to your website. The remainder of the articles should come from other credible resources within your industry.

5. Include a graphical link on every page that links over to your main site. For instance, going back to our web marketing consulting business: If our company name is XYZ Web Marketing, we would include a link on every page that states We recommend XYZ Company for all of your Web Marketing needs . Somewhat like a sole advertisement for your business contained within this info site .

6. Continue building your Resources page until it is packed with articles and quality links. I recommend having over 100 high quality links and at least 35 articles directly related to your industry.

7. After and only after you have fully completed these steps should you submit your website to the search engines.

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Copyright 2005 The IWE, LLC. All Rights Reserved.

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What I’m about to Reveal to you in this article is a easy to follow, “Step-By-Step” formula for writing Powerful articles in less than a hour.

It might take you a few times to get the hang of it the first time around, But, once you’ve gotten through the learning curve, your articles will flow out of you without stressing your brain out to much.

I say this from experience because I used to be terrified about the thought of writing an article, but, once I got this formula down to an art, they seem to come together quite easily now.

The benefits of writing articles alone Out-Weight the fear of having to write them, so read this article with an open mind and if you have to read through it twice, do so.

Writing articles are Very powerful and in my mind, the best way to build Trust and Credibility with your online business.

So, without further delay, let’s go to Step #1.

Step #1. Targeting your audience.

The first thing you have to figure out is which audience (target market) are you trying to reach.

This is critical to your overall outcome of your article and what you want your potential reader/customer to do next after they’ve read your article.

So, make sure you know ahead of time who you want to target.

Step #2. Put together a attention grabbing “Headline”.

This is probably the single Most important step when it comes to writing your articles because this is what’s used to “Bait” your potential reader/customer to read your article.

Let’s use my “Headline” for this article as an example:

“THE 7 Step ‘Formula’ For Writing POWERFUL Articles In Less Than An Hour”

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You could be the finest expert to give fair conviction on the report. The crux of the matter is to reach at the final word to skim the information.

Notice how I’ve stated the main benefit you’ll receive from reading my article, this is KEY, and this is what you want to convey to your potential reader/customer.

Step #3. Clearly explain your position on the issue.

This next step is where you introduce your article with a sentence or two that Clearly and Completely explains your position on the issue inwhich you promised in the “Headline” of your article.

You don’t want to leave people hanging, but, at the same time, you don’t want to hand them the store either.

Take a look at how I started out this article as an example.

Step #4. List off your main points you want to cover.

This is where you list off your main points you want to cover in point form.

You don’t have to come up with alot… 3,4,5,7,10 , it really depends on what you plan on covering.

Step #5. Elaborate on each point you wrote down.

After you’ve finished writing down your main points you want to cover your next step is to elaborate on each of them with a sentence or two.

Step #6. Finish up with a Conclusion.

You’ve now figured out who your target audience is going to be.

Okay. Now you just be open-minded to the details depicted here. Surely it may add to your knowledge.

The complete galore of expertise on is with us. Don’t stop in the middle as many more resources are yet to come.

You’ve put together a attention grabbing “Headline” to pull readers in.

You’ve listed off and elaborated on 3,4,5,7,10 points with a sentence or two.

Now… it’s time for the “Conclusion”.

And, your “Conclusion” is simply where you have your chance to tell your readers why this article was important and to get them to take action.

Step #7. Put together a compelling “Resource Box”.

Your “Resource Box” is where you put your Copyright info and website Contact Information.

There are many styles of how your resource box could look, so, my suggestion to you is visit some article directories to see how others are putting there resource boxes together or you can take a look at mine at the end of this article.

Your choice.

Well, there you have it, “THE 7 Step ‘Formula’ For Writing POWERFUL Articles In Less Than An Hour”.

The best way to get this “Formula” down is to have a nice size notepad to write on and go through the steps listed above to brainstorm your article topics.

Make sure you spend some time with your “Headline”, this is probably the most important part of the article because its job is to “Bait” your readers.

Don’t let “Fear” stop you from writing because You think you don’t have any wisdom to share.

I used to think that way, but as you can see, I no longer fear writing and have NO problem sharing that with You.

So, with that said, I truly hope this article inspired you to get writing and got your creative juices flowing for your first article and the one’s that follow.

About the Author

Get YOUR “Step-By-Step” roadmap for Unlimited FREE traffic using Articles! FREE Details=> http://compactURL.com/wgwf
– Or if you want to get MORE ‘Insider’ marketing Secrets visit Cory Threlfall’s BLOG called… The Internet Wonders Blog at — http://theiwe.blogspot.com or subscribe his Free newsletter at — http://www.internetwondersezine.com

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7 Explosive Strategies to Maximize Your Google AdWords Campaigns

 by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and one-man companies alike, use Google AdWords for a variety of purposes, including but not limited to:

• Increase website exposure
• Sell existing products and services
• Launch new products and services
• Drive traffic to website to capture e-mail leads and build prospect list
• Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.
• Research primary and secondary keywords for Search Engine Optimization strategy
• Research consumer and business wants and needs
• Market and sell own &/or affiliate products
• And much much more

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However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even break your wallet !

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.

Here s a quick and dirty way to develop a killer ad headline and description model other Google AdWords ads!

Notice I said model and NOT copy .

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here s a Copywriting 101 Tip Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the Keyword Matching option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like popup generator will show up for the search query best popup generator but will not display for the search query popup a generator - so using the Phrase Match option will minimize untargeted impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you’ve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

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Strategy #5 - Add a subscriber sign-up box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here’s a 5-STAR SECRET Google doesn’t want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a ‘floating menu’, made to look and act like a pop-up!

You can find out more about ‘PopupMaster Pro’, a ‘new-generation’ pop-up software (that also beats pop-up blockers) here:

http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You’ll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

——————————

Copyright 2004 Fabian Lim

Okey-doke. Now that you have read till this point, we promise that likewise you will have something exciting. Get an added advantage by reading further.

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank e-mail to:

mailto:bizsuccesstips@webcopywritingcourse.com

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The Best FREE Marketing Technique On The Web: An Exclusive
Interview With Michael Southon

Copyright 2002 Joshua Rose

Are you searching for a free dynamic traffic and sales
building technique? Well, the crucially important benefits
of writing articles make it a strategy that’s difficult to
top.

And when you think of writing articles, it’s likely the
name, Michael Southon, pops into mind. Michael is simply
one of the web’s most published and successful article
writers. He’s been reprinted literally tens of thousands of
times and his articles can be found on over a staggering
8000 web sites.

Joshua: This is indeed a pleasure for me, Michael. Can
you tell us a little about your Internet background?

Michael:

At this point of time, I’m like a doubting Thomas regarding the advantage of this article.

But, why to discontinue in midway? Go through this till the conclusion to feel if it works for you.

I got started out in online business in January 1999 with an
Ezine directory called the Business Directory of Ezines,
which I later renamed The Free Directory of Ezines. Back
then I was a total newbie and the idea of writing an article
that would get published seemed outrageous. But in May of
that year I wrote my first article “10 Tips For Successful
Ezine Advertising” and it was published a week later in
WebProNews (500,000 subscribers).

Joshua: Wow, that’s quite an entrance! I also seem to see
your articles all over the net. Can you summarize the
specific benefits you’re getting from writing articles?

Michael:

This technique works on so many levels - for example, I get
‘name branding’ from people seeing my name over and over
again, I get free links to my sales page on hundreds of
websites, my ‘link popularity’ goes up because my articles
appear on hundreds of websites with an active link back to
my website, and that boosts my ranking in the search
engines, I get huge exposure to readers of Ezines or
Newsletters, and so on. It really is a multiplier effect.

Joshua: So, you’re killing a number of ‘big’ birds with
one stone. While this is great, let me ask you this: Is it
REALLY possible for the average person to be successful
writing articles? How about for those who feel they’re just
not good writers?

Michael:

Absolutely. There’s a very well-known Ezine Writer who
writes very simple articles - they’re just a list of tips.
But they get published all over the Web and he’s made his
name and his success with those articles. You don’t need
any literary skills to succeed with this technique.

Joshua: I know what you mean. I’ve seen a lot of simply
written articles that were excellent due to the content.
But this raises an important question: How does someone
come up with content ideas? What do you do, for example?

Michael:

The key to coming up with topic ideas for your articles is
to be very aware of what you yourself are learning. As you
know, ecommerce is a huge area and we’re all learning new
things every day. Every time you learn something new, write
a short article about it. Because there are almost certainly
other people who are going to have to learn what you just
learnt and your article is going to make it much easier for
them to get that information. The other thing to do is pay
close attention to the questions people ask you. For
example, I had a question last week from a man in the UK who
wanted to know how to use articles to promote an affiliate
link. So I answered his question and then wrote an article
titled: “How To Boost Your Affiliate Sales With Free
Articles”.

Joshua: Okay, assuming I do that and then write my article,
how receptive are newsletter editors towards accepting
articles from other writers? Am I likely to get published?

Michael:

The vast majority of Newsletter publishers don’t write their
own content and even those who do still need outside input,
‘guest articles’. The problem is getting noticed because
there are a lot of people writing articles now. One of the
keys to getting loyal publishers who keep using your
articles is to have a fairly constant output - at least one
new article every 2 weeks. Publishers like to use articles
from ‘regulars’ - writers who they have published before
and who they can count on for more articles in the future.

Joshua: Yeah, that’s been my experience too. Each time I
submit, I’m finding that new editors are using them. You
also mentioned ‘name branding’ earlier. Is this a vital
ingredient to one’s eventual web success?

Michael:

Yes, I think it is important. You could also call it
‘Establishing an Audience’ or ‘Building Credibility’. The
reason it’s important is that people have become very wary
on the Internet (because of all the scams). If someone lands
up at your website and they have never heard of you before,
chances are they won’t buy anything. But if they have seen
your name over and over again, as the author of helpful
articles - then you have a potential customer.

Joshua: Related to this is another ‘payoff’ for the writer:
the Resource Box — your ad. What do you think is the most
effective strategy here?

Michael:

Well, this really is an art in itself. It’s as important as
the article itself. Here’s a valuable tip: if you’re using
your Resource Box to promote your eBook, don’t mention the
eBook! Instead, create a free report (1 or 2 chapters of
your eBook) and offer that from your Resource Box. When I
started doing this, my sales tripled overnight.

Joshua: Wow. So, we shouldn’t try to sell anything here.
We should promote a free information product that captures
their email addresses. In your opinion, Michael, does this
work best by sending them to your site to sign up, or going
with a ‘mailto’ address, or both?

Michael:

Well, I have to say that I’ve had bad experiences with
putting my email address in my Resource Box. The spammers
got hold of it (or rather the email harvesters). The email
address was ept-subscribe@ followed by my domain name and
I still get dozens of emails every week that say ‘Hello
ept-subscribe’. The best method here is sending them to a
sign-up form where they have to enter a valid email address
because they’ll be receiving an email a few seconds later
with the download details for your free report.

Joshua: You’ve had tremendous success online. In your opinion,
is there such a thing as an *Internet Secret*, some magical
formula for easy web success?

Michael:

Okey-doke. The following lines can be like a feather to the cap. Your appetite for facts will get quenched in the consequent lines.

Most of succeeding online is just sheer perseverance. But I
would also recommend reading as much as possible. There’s
really masses of information on how to succeed on the web.
Having a mentor is also a key to success (I’ve had a few).

Joshua: Me too. This has been great, Michael. I really
appreciate your input. Thank you.

Michael:

It was my pleasure.

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Joshua: Any last tips or comments?

Michael:

Do what you’re passionate about, follow your bliss. Because
people will pick up on it and it will take you anywhere you
want to go. But one still needs to persevere. Successful
people are people who have learned to deal with failure.

About the Author

Joshua Rose is the Editor of The Internet Profit Wizards
Newsletter, where he writes about the three most important
skills needed to attain internet success. To subscribe,
visit: http://www.internetprofitwizards.com.

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There’s an old saying - “Even if you’re on the right track,
you’ll get run over if you just sit there.” How many people try
to set their business on the “right track” and just never make
it? Just what is the “right track”?

You can be relatively sure you are on the “right track” when your
business is starting to generate income. Some things you do will
be good, and while others may sound good, in reality may not be.
Let’s take a hard look at one of these strategies.

Did you know there is software available which will allow you to
automatically submit your ads to web sites that accept free ads,
and to newsletters that do likewise? This software will submit
any number of ads you wish, in any frequency you desire.

“Wow - what a great idea!”, you might think. I can submit my ads
to thousands of these sites with a single keystroke. “What a
time saver!”

Some people send out a dozen or more like this everyday. Is this
doing them any good? Well maybe yes, and maybe no. Let’s first
examine the different types of web sites that accept free ads,
and why.

Many web sites that accept free ads, do it purely to collect
email addresses, which they can then sell as targeted lists.
They don’t really care if your ad is ever seen. In fact, many
have a high limit between 50 and 300 ads. When the next one is
submitted, the oldest is dropped, and the process continues.

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With thousands of ads submitted hourly, how long do you think
your ad will remain on their site - a minute or two - hardly
worth your time. The flip side is you will suddenly find a lot
more unsolicited email arriving daily from those who bought
your email address. If you like receiving unsolicited email, I
guess this is good.

Other web sites do care if your ad is seen. So what is their
motive? They are trying to build an advertiser base, and hope
you will purchase a paid ad from them. Ads submitted to sites
like this usually have a life of a week or more, and can be
renewed indefinitely. Their goal is to attract people to their
site and hope that you do business as a result of your ad. Some
people report great success with this. Others post an ad here
and there and wonder why they don’t make sales.

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Newsletters published on a regular basis that allow free ads, are
a different story. When they receive ads, each one is checked
manually. They usually only permit one ad per cycle, and if you
submit 7-12 ads a day, you will quickly overwhelm their
processing capabilities. To them, this is spamming. Because they
might receive 500+ ads a day, their only recourse is to “fight
fire with fire”. What they do is automatically filter out the ads
submitted using this type of software. They will never see your
ad submissions.

So what does this automatic submission software do for o you.
In the first example, your ads might have a useful life measured
in minutes. In the second case your ads are “blocked” from the
sites that will produce your best results.

Do you feel this excerpt is resourceful enough to fulfill the expectations of all folks?

But, why to quit in midway? Just comprehend all the words to get the worth of this write-up.

Once you are blocked (depending on how they do it) you may never
be able to submit ads to these quality sites again - even if you
do it manually. Some block at the email address level. Once an
address is blocked, their filters will automatically delete your
incoming email, whether it is an ad or not.

Maybe that automatic submission software isn’t the best hundred
bucks you could ever spend.

About the Author

Did you know that subscribers to Bob Osgoodby’s Free Ezine the
“Tip of the Day” get a Free Ad for their Business at his
Web Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.
Subscribe at: mailto:tipofday-subscribe@topica.com

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Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is a targeted group of individuals with very specific and similar needs or interests. These people engage in similar activities and hence they would most probably demand the same goods or services to cater to their needs. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. In this article, I would focus on the advantages a niche market can bring to an online Drop Ship business. This article also provides you with practical steps for you to select your niche market.

By focusing on a specific niche market, Drop Ship businesses gain an edge because they are like monopolies for that particular niche. The monopoly for that niche would be able to provide a much wider range of products and better services for that market, enabling it to dominate. Because there is a very large number of niche markets on the internet, most Drop Ship businesses are able to survive and thrive online by selecting a niche that no major competitor is targeting, and directing their marketing efforts to their respective niches. With limited resources, a small Drop Ship business just starting out cannot hope to sell mainstream products that are also supplied by huge competitors like Wal-Mart.

It is critical to first establish a market with an unfulfilled need and then develop products or services to meet these needs. Most online ventures fail by first selecting a good product, and then looking for the market for that particular product. They fail when the product s demand is insufficient, or when the product already has a strong competitor supplying to the market.

The internet is not the only medium where niche marketing dominates. In our corporate world, the majority of the successful companies also selects a niche market and develops products or services that cater to their specific niche. Microsoft develops software as operating systems and platforms for computers. Nike offers shoes and footwear targeted at the sporting population. This illustrates the importance of first selecting a niche market for your business to focus on.

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There are a few simple stages in the selection of a niche market:

1) Brainstorm for niche markets that are related to your area of interest or expertise. It is simply easier to succeed if you focus on an area that you are passionate about and have the most expertise in. This way, along the learning curve of starting an online business, the frustrations that you face along the way will be reduced because whatever you are doing feels more like fun instead of work.

2) Research the market in detail. This involves producing a detailed profile of your market, including the estimated demand for your products, the products in the niche likely to have the highest demand, and where these prospects normally congregate online.

You can use the free Overture search term suggestion tool to gauge the market size for the products you have in mind. It is available at http://inventory.overture.com/d/searchinventory/suggestion/. Simply type in the product keywords and this tool can suggest more specific keywords, and also the number of times this word has been searched over a period of time.

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Chat rooms, forums and newsgroups are where your target market normally congregates online. By monitoring these discussion boards, you should be able to determine the evolving needs of your target market, and what new product is likely to be in high demand soon. Forums can also be a good source of ideas for your products. Google Groups is a good place for you to start finding newsgroups or forums for your niche market. It is available at http://groups.google.com.

3) Select a niche market that has a need not currently being adequately met instead of targeting a niche whose need a competitor can fulfill very well. From the newsgroups, discussion boards and forums, you can get valuable information about business opportunities. For example, if consumers voice out their dissatisfaction about any unfulfilled need, you can quickly find and offer any product as a new solution to their problem. This fills a gap in the market and your business is established.

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4) For the niche markets that do not have their needs adequately met, conduct research on the major businesses in that field. If there are no major competitors, you can congratulate yourself on finding a suitable niche market for your Drop Ship business. If there are several major market players, you have to either develop a Unique Selling Proposition (USP) to differentiate your products from your competitors, or you can narrow down the definition of your niche market to a more specific level. For example, if your niche market is the group of individuals passionate about oil paintings, you can narrow down your focus to abstract oil paintings by Rembrandt or Renoir.

If you want to be a retailer of Rembrandt oil paintings, for example, note that your competitors are not the websites selling oil paintings from all artists, but the websites that focus only on Rembrandt oil paintings. All things being equal, an online shopper will certainly choose a website focusing only on Rembrandt oil paintings, instead of a website selling paintings from all the famous artists. This is the edge that a niche market can give to a small Drop Ship business.

You can use the free Overture View Bids Tool available at http://uv.bidtool.overture.com/d/search/tools/bidtool/ to gauge the competition for your products. Overture is a Pay-Per-Click search engine, which provides search results ranked in order of how much businesses are paying for every click-through to the business websites. This tool lists the amount that each business is paying for every click by visitors. The higher the bid for the keyword, the more popular the keyword, thus the stronger the competition you face for your products.

5) Test your market. Once you have confirmed your niche market, you must test your products for that market. Start off your business by selecting a few of the most popular products and placing them in your catalogue. Next, you announce your products to newsgroups and discussion boards and gauge their response to your products. Observe how well the individuals are reacting to the introduction of your products. If you did your research properly and fulfilled a need well, most probably you would receive a very warm response from forums and newsgroups.

Finally, as the online retailer for your niche market, you should aim to be the best online resource for the market. Articles, strategies and guides should be included on your website to provide your niche market with valuable information. For example, you can write your own guides on how to properly use tools for magician tricks if that is what you are selling. However, it is not advisable to start off by selling an enormous catalogue of products. You should first establish your credibility by supplying your market with useful know-how for the products, and recommending them a few popular products. As your business stabilizes, you can slowly expand your business catalogue to include other products.

Selecting a niche market is one of the most important steps for setting up a Drop Ship business. It lays the foundation for how your business will develop in future. Thus, spend some time carefully deciding on your niche market before taking the plunge into your business.

You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here: http://www.dropshipperscentral.com

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Leveraging the advanced functionality of Credit Card Advantage and Microsoft eConnect technology, this dynamic solution seamlessly integrates your existing Web storefront with vital back office applications, including the accounting solution.

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This middleware solution enables companies to quickly and easily process payments within any website or front-office application. eStore Advantage seamlessly transfers payment data to the back office. The system initiates communication with the payment gateway to secure authorization for credit card orders and captures funds and transfers the data back to Microsoft
Business Solutions - Great Plains.

eStore Advantage creates a fluid electronic payment process by connecting your Web store directly to Great Plains so you can automate web orders, improve operational efficiency, and increase net margins. Enter new order and account information directly into Great Plains, post payment and sales order data in real-time, and accept multiple payment types and origination points.

With eStore Advantage, you can process and submit web orders quickly and easily, eliminating double-entry errors and freeing resources previously dedicated to manual order processing.

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Seamless Integration between your eStore and Great Plains:
Communicate transaction details and vital information seamlessly between your Web storefront and your back office applications, eliminating manual entry of credit card information and streamlining workflow.

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Efficient Transaction Management:
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Fast, Secure Credit Card Approvals:
Reduce approval time with seamless transaction data transfer directly to your back office system - initiate communication with payment gateway to secure authorization for sales orders, capture funds and transfer data back to Great Plains for increased productivity and reduced overhead.

Streamlined Order Processing:
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About the Author

Known for the superior integration and flexibility of our solutions, Nodus enables businesses to integrate various front-end applications such as Web orders, POS, CRM, and electronic payments with multiple banks, processors, and back office environments.

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Did You Get All the Good Keywords? Are You Sure?

 by: Scott Foreman

If you are an advertiser with pay per click (PPC) services, you know one of the keys to a successful campaign is finding the right keywords. You also know that the right keywords aren t necessarily the most popular or the most obvious. The most obvious keywords to you are often the most obvious to everyone else as well.

As a result, you rack your brain trying to come up with words that are appropriate, but not obvious; popular, but not expensive; useful, yet not mainstream. The search for such keywords can be strokes of genius or hair-pulling nightmares.

Google has come up with a new search tool that can alleviate, if not eliminate the frustration with trying to generate a good keyword list. Found at http://www.google.com/webhp?complete=1&hl=en Google s suggestion tool will automatically prompt popular searches similar to the words you type into the search box. Not only will the tool suggest other search terms using your word, but it will also tell you approximately how many results there are for each search term.

For example, if you type in the keyword shoes, you ll find that there are over 87 million results for the word shoes. You ll also find that there are also over 17 million results for the word shoe. This is a friendly reminder to use both singular and plural versions of keywords. Even more useful, when you dig a little deeper you ll find that shoes running has over 8 million results and shoes athletic has over 3 million results. These terms may be obvious to you, but at some point you ll come across a term that completely slipped your mind.

One drawback to Google s tool is that it doesn t give the number of people actually searching for the term. Such popularity is obviously valuable to know. Nevertheless, you ll be able to see at a glance a list of similar words and phrases compared to your original search term. As a result, now you can type in your most obvious keywords and let Google do some of the brain storming for you.

Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

Scott Foreman

scott@build-passive-income.com

Copyright 2004 Foreman Enterprises

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This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not required: newsgroups@build-passive-income.com

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Today I want to show you a great way to highlight some instant ways for you to bring in more enquiries, test your activities and get yourself doing something simple at first, in an attempt to trigger that motivation.

The following are 30 suggestions that will immediately pinpoint where your business is doing well and will help with moitoring it s progress.

These are the questions that I ask my clients and my experience has been that if you are able to spend a few minutes on an advisory email the rewards can be quite surprising.

1 Can you tell exactly what it is that sets you apart from your competition?

2 Do you communicate the benefits of your product or service in all of your sales copy?

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3 Have you done Telesales, and monitored the results?

4 Have you tested Direct Mail to attract new customers? Did you accurately measure those results?

5 Do you Thank your customers for their custom?

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6 Are your ads the Direct Response variety?

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7 Do you advertise in the same publications as your competitors?

8 When you speak to a potential new customer, do you use go overboard on the sales copy?

9 Do you revisit existing customer accounts?

10 Have you tested Web Advertising yet?

11 Do you send regular email communications to your customers and prospects?

12 How many training courses or qualifications did you pass last year? Do you impress Clients?

13 Do you suffer from Work Overload?

14 Do you set up an ongoing communication with qualified leads consisting of phone calls, letters and emails?

15 Do you use testimonials on your web site?

16 Do you have an excellent referrals systems in place?

17 Did you know that customers like answering questions about their business?

18 Do you offer something of value to your website visitors in return for their contact info

19 Do You contact your clients often? How often? When was the last time you did that?

20 Do you personalise your email newsletters?

21 Client Birthdays are a great Marketing opportunity, I bet you don t use that to sell with?

22 Do you know that the best way to sell is to ask questions?

23 Do you ensure that any rented mailing lists are Targeted?

24 Do you take incredible care of your current customers? Or are they just a number?

25 Do you include a PS in all your emails?

26 Do you communicate on a regular basis to your current customers?

27 Do you use only 2 or 3 ways of marketing? What would happen if you increased that to 6 or 8?

28 If you used ten ways to market your business have you any idea how rich you would be?

29 Did you know that if you use a viral form of marketing that you can bring your ad costs to virtually 0%?

30 Do you realise that your competitors probably know hardly anything about Advertising?

Here s some free advice. Pick a couple of these tips and make the decision today to do something! Do come back to this checklist regularly.

About the Author

Christopher is owner of an ad company

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FreeDOS

 by: Stephen Bucaro

Before September 1995, Microsoft Windows was an MS-DOS program. DOS was an easy to use command line operating system that provided you with complete ability to control and troubleshoot your computer. Microsoft’s goal was to eliminate DOS, possibly to prevent you from having complete control of your own computer.

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The last stand-alone version of MS-DOS was version 6. Unfortunately, that version is not Y2K compliant. Windows 95 and later came with MS-DOS version 7. Unfortunately, that version is too integrated with the operating system. It will not work without access to your hard disk.

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FreeDOS is a PC compatible Y2K compliant DOS that you can download from www.freedos.org. FreeDOS fits on a single floppy disk and can be used to boot your computer. Download and unzip the file odin7bin.zip (756KB). Unziping will create the files diskcopy.exe and fdodin07.144. Put a blank formatted floppy disk in the drive. In the Start | Run dialog box, or at a command prompt type “diskcopy fdodin07.144 a:” to create a bootable FreeDOS floppy disk.

Why would you want to boot your computer with DOS? Maybe you want to use Windows XP without product activation.

First make sure that the BIOS boot sequence on your computer is configured with the floppy drive as the first boot device (or at least before the C: drive). To get to the BIOS configuration screen, press the “Delete” or “F2″ key (depending upon your BIOS) while your computer is starting.

Insert the FreeDOS floppy disk in the floppy drive and start the computer. At the A:>_ prompt type DATE. FreeDOS will return your computer’s current date, along with a prompt to enter a new date. Enter the date that you installed Windows XP (or at least a date before the 30 day expiration date). Remove the FreeDOS floppy disk and restart your computer.

Note: This will only work if Windows XP has never been started after the 30 day expiration date. The first time Windows XP is started after the 30 day expiration date will be the last time it starts.

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Every time you start your computer, start it first with FreeDOS and reset the computer’s date to the date that you installed Windows XP. Windows XP will think time has come to a standstill.

Note: Of course, Your file creation and last modified dates will not be correct, so this is not really a way for a serious user to bypass Windows XP product activation. However for certain purposes, like learning the Windows XP operating system, this can be a way to use Windows XP without product activation.

Microsoft should have made the expiration period much longer than 30 days. Maybe they want you to activate Windows XP before it crashes.

Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included.

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