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Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-commerce sales are growing at astronomical numbers ranging from 20-25% per year. And according to Forrester Research, 40% of households are using coupons in their web shopping. The huge increases are obvious: the online savings and discounts are impossible to match by traditional stores constrained by the overhead costs of employees, rent, and insurance. By using some of the tips and tricks mentioned below, you ll be able to take further advantage of a new American pastime: saving with online shopping!

Tip #1: Don t buy Ebay. We all know online auctions seem like such a great deal, and it s easy to get caught up in the emotion of auction. Thing is, auction sites like Ebay and Ubid have become saturated with buyers AND sellers, so virtually any discount found is quickly sought by re-distributors who then add their own markups to your purchase. The online marketplace has enough people out there that you can end up spending hundreds of extra dollars for the same things found in your local mall! Don t let your emotions get involved these are not the right places for the aware shopper.

Tip #2: Never pay retail. Take this scenario: You find something you want to buy, maybe the latest craze or fad such as the Ipod. Should you really pay the price that Apple is offering? No! You can find many deals and coupons for the same purchase just by typing, for example, ipod coupons into Google. Spend a little time searching through the top ten to twenty results, you re sure to find the same product for a significant discount. Sometimes, by filling out a survey or signing up for an email list, you ll get additional savings and many times you can even get your product for free!

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Tip #3: Get over your instant gratification desire. Just admit it, buying something always gives you a good feeling and you can t wait to take pleasure in that new purchase. Anything you re buying at the mall for that same good feeling can usually be found for a huge discount online. You just have to be willing to wait for the short 2-5 days that it takes for shipping. It s definitely worth the savings to able to control your emotions and hold off until it arrives via UPS!

Tip #4: Watch out for excessive shipping charges. Many times retailers slash their costs to get the sale but then charge more for shipping. Make sure to check the final cost to ensure you didn t receive any unwarranted charges. You should also find a free shipping deal at any of the online coupon sites. Sometimes the shipping can cost more than your purchase!

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Tip #5: Online coupons : Were you aware of online coupon websites that have discount and promotion codes to nearly all internet stores? These types of websites always have up to date discount offers arranged by category or store, so you can always find something on sale. It s not only a way to get a good deal but you can also find some of the free shipping offers listed in tip #4. Just be careful to check for a coupon code before making any internet purchase. It s a simple way to find extra savings.

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About the Author

CouponChief.com provides free online coupons, deals, and discount offers to hundreds of internet stores. They update their coupons daily and offer a free newsletter to savvy shoppers.

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The Power of Topic Specific Search Engines

 by: S. Housley

What are Topical Search Engines?

Simply put, topical search engines are search engines focused on a specific industry, sector or topic.

While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines. What many don’t realize is that these engines do produce traffic, and they often contain traffic that is very targeted. Anyone who has taken the time to analyze weblogs and track sales sources will likely see that targeted traffic converts at a significantly higher rate than non-targeted traffic.

A savvy online marketer realizes that often, the quality of the visitor is far more important than the quantity of visitors. Web marketers should focus their energies on attracting targeted traffic whenever possible.

For example, if you sell saddles, advertising on a site related to horses or advertising on a topical search engine like http://www.horse-stall.net will bring significantly more sales than advertising on a generic web site or search engine.

Niche engines are considerably smaller than general search engines but they can still be quite lucrative. The small size of a niche or topic-specific engine ensures that the there are few competitors, and advertisers are generally willing to pay a little more for the focused traffic. Advertisers appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service. As a result, topic-specific search engines and directories are a burgeoning market. There is far less competition in niche directories and dominating a specific market segment and establishing brand recognition is significantly easier.

It is virtual suicide to attempt to compete with the behemoth search engines like Google. Web-surfers are interested in simplicity and efficiency, which translates to as few clicks as possible. This is an area where Google really cannot compete with a topic-specific search engine. Creating a simple, clear navigational structure of related content while cross-promoting related products or services will increase the site’s value.

Advertisers will also flock to search portals that are industry-specific, as they appreciate the unique benefit of reaching a very targeted audience who have a higher likelihood of purchasing their product or service.

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Consider the niche search engine, Alarm Tools - http://www.alarm-tools.net . The traffic this portal attracts will be of significant interest to manufacturers of security equipment or emergency supplies. Imagine the targeted traffic that an alarm company could receive from a link in the above search directory.

Comtemplate the quality traffic a financial planner could glean from an RSS search directory focussed on finance and investing at http://www.finance-investing.com .

Locating topic-specific search engines is not all that difficult. Consider using the resources provided by Search Engine Watch, Web Search Engines, and Search Engine Guide to locate engines that are topic-specific:

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Search Engine Watch - http://searchenginewatch.com/links/article.php/2156351

Web Search Engines - http://www.web-search-engines.net/directory/topic-specific.html

Search Engine Guide - http://www.searchengineguide.com/searchengines.html

Qualified ‘clickers’ or interested buyers is what it is all about; whether you are selling a product or advertising, the more targeted the traffic the better the fit. As an advertiser, consider topic- specific search engines. As an online marketer, consider creating a niche search portal, as the market is ripe.

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PHP Scripts Don’t Have to End in .PHP
By Robert Plank

If you tweak your site to perform better in search rankings then you
practice the science of Search Engine Optimization (SEO). It’s possible to
start using PHP scripts on your site without losing that high ranking of
yours.

You’ve probably noticed your site rise and fall in search engine rankings
quite a bit. That’s just how it goes since search engines such as Google
like to change their algorithms around.

If one day you decide to rename all the files on your site you can be sure
your Google listing will moved off page 1 of your target search keyword onto
the back-listings of page 67 and beyond.

When you rename a file on your site, and another site links to that file,
anyone coming to your site thru that particular link will get an error.
When a search engine crawler sees this, it decides your site and decides
either to lower your ranking or delete the URL from its search results
entirely.

Search engines don’t want to send their visitors to Not-Found pages… makes
sense, doesn’t it?

Okay, so let’s say you don’t want to have a ton of broken links across your
site, which will cause you to drop in the search results, but you want to
tinker with PHP a little bit.

There’s an easy fix for that. You can actually name your PHP scripts so
that they end in .htm or .html, and have them run as PHP scripts on your web
server. So from the outside world it’ll look as if your site is full of
“updated-by-hand” content.

All you have to do is add this line to your .htaccess file:

AddType application/x-httpd-php .html .htm

If you don’t have an .htaccess file, all you have to do is put that line of
code up there into a new text file, save it as “.htaccess” (with the dot in
front) then upload it to your web server.

As soon as you set this up, try going back to your site. Everything should
look exactly the same, with the exception that your HTML pages are all now
PHP-enabled.

So you could setup a simple script like the one here:
http://www.jumpx.com/tutorials/1

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… And put that on any HTML page of yours. It will work exactly the same
as if the file ended in .php instead of .html. Neat, huh?

You could even go crazy and change that line of htaccess code to add in more
weird file extensions, for example:

AddType application/x-httpd-php .html .htm .ezine

This would parse any page ending in .html, .htm, or .ezine as PHP. So you
could name a file something crazy like “subscribe.ezine” and it would work
as a PHP script, or in other words as an HTML file with PHP tags in any
place you want them.

For thank you pages sometimes I like to make the extension .thanks or .order
just to make it harder to guess.

If you wanted to go totally nuts, you could even put something like this in
your .htaccess file:

DefaultType application/x-httpd-php

With that, any file without an extension (so if you named a file “download”
instead of “download.php”) will be “assumed” to be a PHP file. Any
unrecognized extension would default to PHP.

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The reason I say you can go totally nuts with this is because now you can
now name a file to something that isn’t already used — like site.blog, or
form.feedback, subscriber.area or bonus.page.

About the Author

Experienced PHP/JavaScript Tutor
Solves 19 Of Your Most Frustrating
Direct Response Sales Page Hang-Ups
http://www.salespagetactics.com/Your_Clickbank_ID

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(The above article may be copied
as long as this resource box is included,
You may rebrand the above URL with your Clickbank ID however)

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