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Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are a multitude of ways to do business on the internet - and a lot of ways to both make and lose money. Primarily these articles focus on eCommerce sites intended to sell products of various kinds, Not every factor will apply to every site, but since a major failing of many internet entrepreneurs involves the lack of multiple income streams, you should carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, think carefully about how you can provide personal attention to each visitor. The idea here is personalization through which each visitor, if they wish, can develop a unique experience of your site.

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Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user’s expressed interests.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it s far easier to sell to existing customers than to be continuously forced to acquire new ones.

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Even if you only have a single product now, you have to eventually expand your product line(s). Don t throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality.

To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers’ sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

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This is a lot like beating a real dead horse, but… Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody’s getting their credit information that shouldn’t.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, don t ignore the rest. You depend on your ecommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As this part s final idea to consider: smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that s usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. You may want to restrict some information which customers may not feel comfortable about everyone knowing.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. And that’s a winning situation for everyone.

About the Author

Contracting the computer bug in the early 80’s (yes, pre-www) and never cured, Richard, a PhD Clinical Paychologist, now writes on eCommerce, RSS and Niche marketing at http://www.Building-eCommerce-Websites.com

You may freely reprint but the link must be live and spiderable.
www.Building-eCommerce-Websites.com

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Are You Busy Living or Dying?

 by: Esther Smith

If you are not busy living, then you must be busy dying. Most of us do this subconsciously and are unaware of which side of this equation we reside on. It must follow then that if you have lots of money, you are probably busy living and living well. Everybody wants more money. But is it the money itself or is it the freedom it buys? Lots of money = lots of freedom.

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On the opposite side are the people busy dying. It must follow then that their income falls short of the mark. They cannot meet their obligations, their debts are growing, and there is more month at the end of their money. Yet fuel prices, housing costs, taxes, even groceries keep rising. How do you budget an inadequate income? So they add on a part-time job to make up the deficit. Lack of money = lack of freedom.

In one month alone, nearly 400,000 people went to Search Engines for self help .

• 1,324,817 for help with depression
• 910,029 for help coping with divorce
• 355,077 for help with anxiety
• 276,647 for help with an addiction
• 131,850 for help with anger management
• 73,183 for help with panic attacks

So, how do we correct this? More money is the only solution and there are many ways to do this. For most, it is not how much they earn but how much they are able to keep. This is the single most important difference between becoming wealthy and staying poor. Spending more than we earn leads to certain financial disaster, yet most people do just that.

The poorest people would never think to buy knowledge or invest in their greatest asset their brain. Certainly the easiest way to gather financial knowledge is through educational publications on the subject. Yet the ones who desperately need this knowledge almost never read it. They think poor and so do nothing to change it.

All too often we entertain the thought that there may be a shortcut to wealth. We dream about winning a lottery, or investing in a popular trade, or jumping into an Internet wonder-business that promises you a license to print money (been there, done that).

I m sure by now you think I m going to come up with the perfect solution to this problem and I wish that were even possible. But I ll offer my two cents for what it s worth. Let s start a new generation with one parent staying home with the kids. Like the old days we seniors like to say. And it doesn t always have to be the at-home-mom; plenty of dads can fill this need and do a superb job; I happen to know a couple of them first hand.

We live in a new millennium where dotcom millionaires are made every day. So I will make earning a living online my solution, because it is the only way a parent can stay at home without fracturing the family budget. And I m not talking about paid surveys, stuffing envelopes, secret-shopper, or (god-forbid) telemarketing! Usually this is too little, too late.

To realistically run a business from your home, you must set aside some funds for start-up costs. Free is swell, but in the end it will not pay the bills. Compared to a brick and mortar business $1000-$2000 is not unreasonable. Currently, a McDonald franchise goes for 3.5 million! And what good are profits if you are imprisoned by your business. There is no freedom in the food business (been there done that too).

You will need some tools to run your business proficiently. Don t start out with a handicap like some one-armed paperhanger. You will need everything going for you if you are to succeed. Properly equipped, you will appear to be a serious business person but more importantly, you will feel like one.

Start with a domain name, a hosting company and unlimited phone service. A lot of your time will be in conference and follow-up calls. You will need a toll-free number if you want prospects to contact you most will pass on a long distance call. You should automate your business as much as possible because you will be splitting your time between home and office duties. A Lead service and Autoresponder would be beneficial. A secluded place for your new business would be ideal and should be labeled off-limits during your scheduled work-time.

Working at home can be challenging if you don t have discipline. You have to resist morning TV shows and learn to say no until friends and relatives realize that you do have a job with a schedule to keep. A structured day is almost mandatory, especially with small children. It does get easier when they are in school. Your day can match school hours and the many camp-options can eat up the summer months. And oh yes, you will be able to afford it by then.

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So the next step is to search for the perfect home-business. Personally, I like independent sales so I don t have to share my profits with several upliners. I also like residual income to be the larger part of my earnings. What is residual income? It s when income continues to flow automatically as a result of your efforts months ago. It takes no further effort on your part and rewards you generously.

Put high priority on a company s product. If you ve never claimed to be a 5-star sales person, you will need a superior product at an irresistible price. But once you discover what works you will stop doing what doesn t, and never look back.

© 2005 Esther Smith

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CCM Music Recording Company Case Study Part 3

 by: Anastasia Kurdina

Value chain analysis

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The value chain analysis consists of the following components arranged in sequence: artists and repertoire development, recording, manufacturing, marketing, distribution and finally retail. Such chains as manufacture, recording and retail are very often outsourced, even by the Great Five (Warner Music group, EMI Recorded Music, Universal, BMG Entertainment and Sony Music Group).

A thorough analysis and review of CCM’s operations has been completed by reviewing the current and long-term problems in both the internal and external environments.

Artists and Repertoire Development: Recording companies put as much available money as possible into developing their groups and music, the musical repertoire and quality, to promote concerts and organize tours, to prepare the merchandising. CCM plans to expand its product line to include more musicians and albums and to expand the musical genre the company operates into.

Recording: Usually major labels have their own recording studios, though still outsourcing this link of the value chain is possible even by such premier companies as Columbia and EMI. Primary costs come from the equipment and mixing, which in the case of Colorado Creative Music were the cheapest quality equipment from all possible.

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Manufacturing: Manufacturing a CD usually takes 10% of its cost. There are not too much CD manufacturers in the world, since the costs of the process make the market very limited with serious entry barriers. CCM’s manufacturing is not very costly process due to the technology employed, though the company didn’t manufacture actually CDs, it bought them from the relevant producers, and then just duplicated them.

Marketing: activities connected with marketing and advertisement traditionally account for 30% of total CD production costs. Marketing costs combine radio and television advertisement, printed catalogues and press releases, promotional tours and other events. Also, marketing costs include preparation of PR tours and music videos. CCM’s marketing events include: live performance, comprising malls, art festivals and concerts; Website, specifically website promotion and new programs to acquire and to learn; publicity consisting of airplay radio, TV, internet radio, live interviews on radio and TV, print press releases and reviews featuring listings of events; promotion - in store, contests, sponsoring, giveaway; and email marketing methods comprising monthly newsletters.

Distribution: The distribution phase accounts for about 40% of the total cost of the product. This process involves physical transportation and packaging of a CD from manufacturing place to distributors or direct retailers. Since there are few manufacturing facilities, delivery from these places to any corner of the world may be very costly. Moreover, as delivery is often needed within short terms, the distribution costs grow even higher. For CCM, the distribution may include direct sales on live performances, through 800 number order, through website or mail order catalogue. Indirect distribution channels applicable for the company can be traditional and untraditional. Traditional channels comprise chain music stores, chain book stores and independent music stores. Nontraditional methods include catalogs, retail chains, gift stores, independent bookstores, Christian chains and independents. Inclusion of indirect distribution methods into CCM’s distributional tactics is wise since it distincts the company from its competitors and aims at winning still untouched potential markets.

Retailing: the retailing operations are generally carried out by major labels and internet superstores like Amazon.com and CDnow. Until products of CCM become popular with particular public segment, the company cannot enjoy such retail service.

Strategic cost analysis

Strategic cost analysis aims at comparing the cost position of the firm relative to the key competitors activity by activity from purchase of raw materials until the price paid by the final customer.( Hill & Jones , 1995) In this case, the analysis will be carried out in regards to CCM and the representatives of premier market segment such as Sony Music of EMI. In 2000, with the total income making up $216, 614.05, the primary source thereof was direct gig sales, accounting for $181, 451.92, that is more than 80 percent. Major companies derive their main income from traditional indirect distribution channels, such as retail music stores. Other major sources of CCM income comprise wholesale ($12,238.83), mail and phone orders ($11, 442.24), and website sales ($6,419.35).

Traditional distribution channels, along with other sales, make up only $1,758.79. This number is relevant for the microlabels but absolutely not characteristic to independents and major labels. The cost of goods sold makes up $22,034,33, therefore gross profit of the company in 2000 made up $194,579.72. This number is the higher of 1997-2000 period and such relatively low cost of production of goods (10%) is typical for the whole industry. As for expenses, 2000 was the first year when the company spent some amount (up to $500) for equipment rental. Until that moment, the company used its own equipment. Equipment rental and production outsourcing is a typical practice for major recording companies and though they posses a large amount of costly equipment, sometimes they pay considerable sums of money for rental of unique, exclusive and particular equipment for the needs of individual recording.

It should be noticed that professional fees of the company, that is the money paid to the staff, increase on a yearly basis, that means that the company each year conducts growingly active human resources policy, hiring more professionals, technicians, musicians and performers. This is a good index and such expenses (in 2000 they made up $29,719.26) should increase each year if the company wishes to grow in size and in prestige. Major labels employ tens or even hundreds of first-class technicians, sound producers and producers and pay them tens thousand dollars yearly. Besides, the major companies conclude contracts with famous artists with costs often exceeding several hundred thousand dollars. Another feature which should be mentioned in the analysis is low cost of advertising expenditures. In case of CCM it makes up $10,423, that is only 5% of total income. This figure shows unsatisfactory advertising and promotion campaign, since typically music recording labels account for larger percentage, at least 8-10%.

In a whole, the revenues and income structure is typical for microlabel companies with low expenses assigned for advertisement, distribution of their products and particularly professional fees. In major companies and independents, structure of expenses is different. The main accent is drawn to upgrade and maintenance of the equipment (major companies have very expensive equipment working on analogue basis which needs to be constantly maintained); professional fees, which are incredibly high due to popularity and prestige of performers and high professional level of the staff; advertising and promotion campaign and distribution channels. CCM approximates these proportions only with professional fees, which along with payroll make up about $45,000, the largest expense segment of the whole income statement.

Key competitive success factors

Key success factors are tangible measurements of the vision, mission and values of the organization on a yearly basis with the aim of attaining improvements for reaching ideal future vision (Gerry, Kevan, 1997).

The key success factors for Colorado Creative Music are values assessment, member satisfaction, financial viability, effective performance management system, customer satisfaction and recognition, development of technologies and enhancing the array of brand names. The music industry has a number of driving forces which are the determinants of success for such company as CCM. These forces, directly impacting CCM, include:

• Tangible reduction of the cost of recording and duplicating music on the digital basis. Without this fact, the existence of CCM is very dubious.
• Distribution and downloading music via virtual internet means. The affordability for people to comply and burn their own CD has the revolutionizing impact on the structure of distribution channels in the music industry and decreases the retail price of a single CD. Internet has become very effective, novel, affordable and today critically important tool for informal direct and indirect (through virtual bookstores) channel of distribution.
• The relative easiness of making website, posting it on the web and conducting online sales of one’s music. Internet makes easier not only distribution of the music, but promotion thereof as well. Internet promotions of the website of some musical products, taking into consideration growing number of internet users, is by far one of the most effective advertising means.
• Small-scale informal distribution of music is possible. Thus, the company possesses certain distribution channels even if it is deprived of the opportunity of access to traditional indirect channels.

All these factors altogether provided CCM with the opportunity to make music recording industry affordable and attractive for small studios.

At the present moment, to succeed, the company has to focus on developing these directions of activity such as production, distribution, and marketing, but to grow further and reach another level, to turn into independent label, the company has also to expand its repertoire, the number of musicians recorded, and work on the popularity of the artists whose works it records, promotes and distributes.

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Competitive advantage over the rivals may be achieved through cost leadership policy, when the company lowers the price for its products and makes them cheaper than those of competitors, and differentiation strategy, which implies offering different from the rivals array of products or services. Also, there is focus strategy, but if the company strives to grow from microlabel to independent, it needs to expand its customer base and acquire new segment of market besides the one it already has.

Therefore, differentiation strategy is by far the most effective in gaining competitive advantage for CCM, though some elements of cost leadership, including lowering the price for music purchase in the Internet, or elaborating saturated pricing structure, is also possible. These two strategies are elements of competitive advantage based on the position of the firm, also called positional advantage. There is also another approach for gaining competitive success, called resource-based view, which stands for utilizing by the firm its resources and capabilities for gaining competitive advantage over the company’s rivals. In this viewpoint, CCM has to focus on such success factors as installed customer base, reputation of the firm and brand equity, which altogether form distinctive competencies enabling innovation, quality, efficiency and customer responsiveness.

BCG matrix

BCG growth-share matrix deals with allocation of resources among the company’s business units. The business units which may be identified within CCM are recording department, promotion department, distribution department, finance and accounting, management and human resources department. Currently the company doesn’t have such functional units, since its staff is not numerous and Darren Skanson, top manager, performer and producer, simultaneously works as accountant, desktop publisher, database manager, newsletter editor, website designer, copywriter, leading artist and manager. But the company aims at growing from microlabel into independent recording studio and for that it will certainly need more staff and division of working directions among functional units. According to BCG matrix, almost all units of the company are dogs and question marks, since the market share the company occupies are rather small relative to its rivals, the company has acquired a distinct niche which has limited customer base. Such units as recording, finance and accounting and management may be defined as dog sectors, while promotion, distribution and human resources are question marks.

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Networking From Home - Facts To Ponder

 by: Ian Durrell

Network marketing has a 45 year old track record worldwide of producing more millionaires than any other single industry. Every other country worldwide has already experienced at least 10 years of the growth cycle in network marketing there is currently 3.5% to 7% of the population of those countries involved right now.

Right here in Europe, the very last continent to enter into its growth cycle, there is only around 0.5% involved and we are right at the very beginning of our growth cycle in network marketing. This tells us categorically that over the next ten years there is going to be a massive shift towards network marketing in Europe as in every other country worldwide.

You are sitting at a place in Europe that won t ever happen again in the history of network marketing. There has to be a further 26 million people in mainland Europe, and a further 3 million in the U.K. have to join this industry to catch up with the average level of involvement of all the other countries that have already experienced the 10 years growth cycle.

We are even more fortunate to be associated with the best company, as Kleeneze has more than ten times the network marketing industry s average of sales per agent, due to the catalogue concept of moving its products and having the right range at the right price. The core range of products is aimed at the items people spend their monthly budget on just to run and clean the home, so even in times of recession, our products move freely. This is because Kleeneze is a 79 year old successful retailing company with an immense amount of experience of the type of product that moves easily and repeatedly. The three trends that are driving this industry forward as in all other countries of the world are:

• General shift towards self-employment (there just isn t the jobs there used to be and never will be again)
• Home shopping the fastest trend in retailing worldwide (which our catalogues service!)
• People s quest for a better lifestyle they no longer want to work 40 or 50 hours a week just to pay bills.

Every massively wealthy person in history has attributed their success to two predominant factors:

1. Being in the right place at the right time
2. Taking BIG action

YOU ARE IN THE RIGHT PLACE AT THE RIGHT TIME WITH KLEENEZE; IT JUST REMAINS FOR YOU TO RECOGNISE IT AND THEN TAKE BIG ACTION!

Avon has over 160,000 agents in the UK alone. Kleeneze has only 14,000 active agents (with a product range right across the board!). Do the sums; the potential future growth is staggering and that s before expansion into Europe!

Other network marketing companies around the world are producing current incomes of much more than 1 million a year. With sales averages of only one tenth of what Kleeneze s, then what will we be achieving in ten, fifteen years from now? We already have monthly incomes of 20K, 30K and now 50K! This WILL BE pocket change by comparison, ten to fifteen years from now.

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The Kleeneze Opportunity

Kleeneze was set up in 1923 by a man named Harry Crook (b.1889) in Bristol. It was originally called the Kleen-E-Ze Brush Company and it was not until 1937 that diversification was introduced in the way of complimentary wax polishes.

Today the company is part of a 250 million plc based at the original site in Bristol and is one of Europe’s best home based businesses. The company is a respected market leader and is well known by millions throughout the UK, Ireland and Netherlands. In the last four years, the company has experienced huge growth and has paid extra money of more than 97 million to its network of distributors!

Kleeneze UK is also a founder member of the Direct Selling Association which binds all its member companies to a strict code of trading ethics and has been responsible for outlawing many pyramid scams over the years.

Kleeneze UK Ltd is a direct selling company which takes its products to the consumer via independent distributors who work at home and distribute the well known Kleeneze catalogues.

In fact, Kleeneze is one of Europe’s best home based businesses and many of its distributors are already earning over 100,000 per year! Kleeneze has been voted number one network marketing opportunity in the UK in the Streetwise business survey. Hundreds of people throughout the UK and Ireland are already earning extra money of 300 - 3,000 per month in their spare time! People from all backgrounds are required across the UK, Ireland and Netherlands to join one of Europe’s best home based businesses.

Select the Best Opportunity

From the customers viewpoint, Kleeneze is one of the best as all its products are keenly priced to sell and priced for profit. The product range categories include garden and outdoor, workshop, cooking, cleaning, laundry, toys, health and beauty, home products, telecoms, jewellery, sports apparel, innovation products.

So, when you take your mobile shop to customers via the catalogues you have a greater volume and variety of products and therefore a greater chance of having products with customer appeal.

Let s look at the facts:

1. Home shopping is the biggest growth area today - FACT

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2. Kleeneze has a range of over 2,000 everyday products - FACT
3. The operation of taking the products to market is simple - post catalogues and collect them a couple of days later (no selling the catalogues do that for you). This allows the customer to look through the catalogues in their own time and select what they wish to purchase.
4. The distributor processes the orders for customers and keeps a percentage of the retail volume
5. Work 5-10 hours each week retailing and earn and extra 100 - 500 (or Euros) every 4 weeks

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6. Share this opportunity with others with the help of your sponsor and watch your team grow along with your income
7. BUT the main thing is that this business WORKS

Latest News

European launch! - Kleeneze launch in Holland, Netherlands

We are looking for key people to join our team and start their business with Kleeneze in Holland. Join our team now and get involved at the start of our incredible growth cycle into Europe starting with Holland in the Netherlands. If you would like to be part of this exciting growth and huge financial opportunity across Europe. Kleeneze Franchises are now available in the Netherlands with full support via local representatives and regular meetings in Utrecht.

Kleeneze UK acquires - IWantOneOfThose.com

Kleeneze has recently purchased gifts and gadgets company, I Want One Of Those. I Want One Of Those.com ( IWOOT ) is the UK s most visited gifts and gadgets website. Launched in January 2000 with just 70 products, the company now sells over 350 products via its website.

Equitalk

Kleeneze announced it’s partnership with telecoms provider Equitalk, at the new year sales conference in January. Equitalk provide low cost national and international calls for anyone in the UK on the BT network (>70% of the population).

Eezee TV

1st of March 2005 - Kleeneze launch Eezee TV to compliment Catalogue sales and recruitment. Look out for Sky Digital Channel 659. Not got Sky Digital? Watch live streaming of the current Eezee TV programme on your PC.

Acquisition of Kitbag Sports Limited - 4 April 2005

Kleeneze plc ( Kleeneze or the Group ), the leading home shopping specialist, announces the acquisition of Kitbag Sports Limited ( Kitbag ), a market leading internet sports retailer on www.kitbag.com.

Kitbag sells a wide range of branded and own label sports and fitness merchandise through www.kitbag.com. In addition, they have long term contracts with a number of leading football clubs for the provision of their online and mail order sales in the UK and certain other territories. These contracts include Manchester United, Chelsea and Barcelona.

More information can be found at www.kleenezehome.com or you can call Ian Durrell direct on the details below.

Contact Information:

Company Name: Kleenezehome.com

Company Contact: Ian Durrell

Company Phone: 00 44 207 221 6385

Email: idurrell@kleenezehome.com

Company Site: http://www.kleenezehome.com

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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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Part 2 of 5 - How “Pipe Dreams” Can Become Realities!

 by: Jon Kogan

CATCH UP WITH YOURSELF

Now’s the time to evaluate your life and your desires. Go ahead and test yourself - nobody’s looking. Try to find out what your inner desires really are. Once you know, you can formulate a plan of action, and then achieve your goals.

Right now, write down three things you want. Don’t spend time thinking about them - just write them down. You may be surprised at what you want. Can you see any relation to the types of desires most sought for?

What accomplishment are you most proud of? What make you happy enough to be content, to feel totally relaxed, and to slide back with a smile on your face.

Without dwelling on failures, mistakes, or past ill feelings, quickly list the important accomplishments or your life. Think about the places you went to, the relationships you encountered, the education you received. Consider your job changes and positions, and the achievements related to work.

Put a star next to the most important accomplishments of your life. Is there any correlation with the list of the three things you want most?

MAKE PLANS

Before you go any further with your life, make a list for your future. Write it down - don’t just think it. What would you like to accomplish in the next ten years? A new house, a high-paying position, a home in a new city, a trip around the world?

Break that list down into those things you’d like to accomplish in the next five years. Then make one further division into the next six months. What can you do in the next few months to further you towards your long-term goals?

GOAL SHEET

My most important desires are:

In my lifetime, the most important things I’ve accomplished:

If I looked back on my lifetime in 20 years, I’d like to have accomplished:

Within 10 years, I’d like to achieve:

Within 5 years, I’d like to achieve:

In the next six months to a year, these are the things I’m going to do to work towards by goals:

Regardless of your family commitments or your personal relationships; regardless of your business enterprises or any false sense of achievement, what do you really want?

Give yourself credit for your past accomplishments, and give yourself credit for your future achievements. You can and will attain all your goals, both long-term and short-term if you approach them in a step-by-step fashion and if you believe that they are worthwhile for you.

YOU ARE THE MOST IMPORTANT PERSON IN YOUR LIFE

Although you can be considerate of your environment and all the people in it, first consider yourself. Your well-being, your happiness, your success. Make a pact with yourself right now that you will achieve your goals. And make them realistic to reach. Then one by one, make your own life the success it deserves.

FIRST STEP - RELAX

An important step in achieving goals is to be able to relax. You’ll get nowhere is your body and mind are nervous and jumping from one place or idea to another. In order to focus on your goal you must center your being.

Relaxation is the balance of the mental, spiritual and physical aspects of yourself. Set aside time each day for deep relaxation. Not sleep, but relaxation. The state of deep relaxation is a state of meditation. There are no thoughts in your mind. There are no physical ills or discomforts. You breathe in deeply, allowing the lungs to fill with fresh air, and you exhale all used and stale air. The blood circulates amply throughout every part of your body. You drift through space, ever towards your true destiny.

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Exercise or sports is a good way to get into relaxation. The body needs physical stimulation to pump blood into all its extremities and to give the heart a good workout. Exercise is a wonderful way to let the mind relax, as you place your thoughts on the way your body moves. For many people, sports and exercise are enjoyable ways to feel alive, youthful, and fulfilled.

Then take time to relax. Lie down on your back with your arms out, palms up. Your feet should be about two feet about. You might clench your muscles first, then relax them. Allow your thoughts to drift, but don’t get caught in them. Watch them go by, as if they belong to somebody else.

If you have a special problem, tuck that in the back of your mind - don’t dwell on it up front. Let yourself and your emotions go. Breathe out the negative feelings and emotions; breathe in positive, life-giving air. Float freely. Relax. ASSUME THE BEST. Expect to achieve; expect to accomplish your desires; expect to win. Accept less, but push on to attain more. The higher your goals, the further you’ll go.

The moon is no problem, nor are the neighboring planets. Soon human beings will see close-ups of other star and galaxies. Don’t go for less that your full potential. Shoot for the universe. You owe yourself nothing less.

And aside from the universe, keep yourself on Earth, in your office or studio, working closer to those goals you want to attain.

Very well. Further brainstorming must be a fun to the reader. Just keep on reading, there are additional things to follow.

You have a right to be happy. You have the means to be successful. You can succeed in what you desire.

Always keep in mind the fact that you are in transit, attaining your goals, moving through life as though you are an actor, and the setting is a stage.

Keep your thoughts firmly planted on prosperity, good fortune and lucky breaks. Assume that you will, in fact, nearly have accomplished your goals. It is with that attitude that successful people achieve.

Part 2 of 5 - How “Pipe Dreams” Can Become Realities!

Jon Kogan

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