Ezine Publishing

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Copyright 2005 David Frey

Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?

If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.

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Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

Referral System # 1

Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.

To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.

Referral System # 2

Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.

Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.

Referral System # 3

Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.

Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.

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This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.

Referral System # 4

The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.

The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.

In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.

Referral System # 5

Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?

Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.

Referral System # 6

The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.

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Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.

But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:

By Referral Only

By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.

You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.

Conclusion

Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.

The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.

In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.

About the Author

David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com

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http://www.enfish.com/

The hype over ubiquitous (or pervasive) computing (computers everywhere) has masked a potentially more momentous development. It is the convergence of computing devices interfaces with web (or other) content. Years ago - after Bill Gates overcame his misplaced scepticism - Microsoft introduced their “internet-ready” applications. Its word processing software (”Word”), other Office applications, and the Windows operating system handle both “local” documents (resident on the user’s computer) and web pages smoothly and seamlessly. The transition between the desktop or laptop interfaces and the web is today effortlessly transparent.

The introduction of e-book readers and MP3 players has blurred the anachronistic distinction between hardware and software. Common speech reflects this fact. When we say “e-book”, we mean both the device and the content we access on it. As technologies such as digital ink and printable integrated circuits mature - hardware and software will have completed their inevitable merger.

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This erasure of boundaries has led to the emergence of knowledge management solutions and personal and shared workspaces. The LOCATION of a document (one’s own computer, a colleague’s PDA, or a web page) has become irrelevant. The NATURE of the document (e-mail message, text file, video snippet, soundbite) is equally unimportant. The SOURCE of the document (its extension, which tells us on which software it was created and can be read) is increasingly meaningless. Universal languages (such as Java) allow devices and applications to talk to each other. What matters are accessibility and logical and user-friendly work-flows.

Enter Enfish. In its own words, it provides:

“…Personalized portal solution linking personal and corporate knowledge with relevant information from the Internet, …live-in desktop environment providing co-branding and customization opportunities on and offline, a unique, private communication channel to users that can be used also for eBusiness solutions, …Knowledge Management solution that requires no user set-up or configuration.”

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The principle is simple enough - but the experience is liberating (try their online flash demo). Suddenly, instead of juggling dozens of windows, a single interface provides the tortured user (that’s I) with access to all his applications: e-mail, contacts, documents, the company’s intranet or network, the web and OPC’s (other people’s computers, other networks, other intranets). There is only a single screen and it is dynamically and automatically updated to respond to the changing information needs of the user.

“The power underlying Enfish Onespace is its patented DEX ‘engine.’ This technology creates a master, cross-referenced index of the contents of a user’s email, documents and Internet information. The Enfish engine then uses this master index as a basis to understand what is relevant to a user, and to provide them with appropriate information. In this manner Enfish Onespace ‘personalizes’ the Internet for each user, automatically connecting relevant information and services from the Internet with the user’s desktop information.

As an example, by clicking on a person or company, Enfish Onespace automatically assembles a page that brings together related emails, documents, contact information, appointments, news and relevant news headlines from the Internet. This is accomplished without the user working to find and organize this information. By having everything in one place and in context, our users are more informed and better prepared to perform tasks such as handling a phone call or preparing for a business meeting. This results in … benefits in productivity and efficiency.”

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It is, indeed, addictive. The inevitable advent of transparent computing (smart houses, smart cards, smart clothes, smart appliances, wireless Internet) - coupled with the single GUI (Graphic User Interface) approach can spell revolution in our habits. Information will be available to us anywhere, through an identical screen, communicated instantly and accurately from device to device, from one appliance to another and from one location to the next as we move. The underlying software and hardware will become as arcane and mysterious as are the ASCII and ASSEMBLY languages to the average computer user today. It will be a real partnership of biological and artificial intelligence on the move.

About the Author

Sam Vaknin is the author of Malignant Self Love - Narcissism Revisited and After the Rain - How the West Lost the East. He is a columnist for Central Europe Review, United Press International (UPI) and eBookWeb and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com.

Visit Sam’s Web site at http://samvak.tripod.com

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What are Your Internet Connection Solutions?

Of primary concern to all internet users is their actual connection to the internet.
A user needs to look at all the factors and weigh the benefits and costs
1. Reliability - is the connection available 24/7, or do you get a busy signal?
2. Speed - at what speeds can a user upload and download files?
3. Costs - what are the setup and monthly costs for the internet connection service?
4. Support - is support available 24/7 and is it free or is there a cost associated with it?
5. Availability - is the desired service available at your location?

Available options with good and bad features include:

Local dial up with phone company (local isp) - While this many times is the simplest, often times, they are the most costly and support can be an issue. Speeds are typically the slowest
at 26k to 56k connection speeds.

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Software file compression- If you only have 26k dialup isp connections available to you or you want to speed up your DSL connections, this is an important option you should take a look at. With this type of software you can increase your internet connection speeds by as much as five times for very little money. Popular software products that accomplish this are ActiveSpeed, PropelAccelerator, Dr. Speed, and SuperSpeeder, Highly recommended solution to increasing your browsing experience.

Local dial up with national firm - This is by far the most popular with companies like AOL, People PC, Juno, EarthLink, and Netzero providing this service to millions of users. These certainly are the most cost effective and provide excellent 24/7 support. With the high speed upgrade options you can approach 112 k speeds. If the company has a local or toll free number available in your area, then this alternative provides the lowest cost isp internet connection.

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Cable connection - If cable TV is available in your area, many firms also provide an internet connection for an additional fee. Requires special cable modem. Speeds are anywhere from 512k to 10Mps.

DSL or digital service line - Many local phone companies are providing this service to selected areas. Requires installation of DSL modem on your computer and speeds typically are from 512k to 9Mps. The distance from the local hub also affects your speed. You will pay 2 to 3 times the costs of basic dial up.

Broadband - Is a term loosely thrown around that is applied to a DSL, cable, wireless, or satellite internet connections. Technically broadband is a minimum of 1.5Mbs but is used to market products with bandwidth as low as 512k. When you hear the term broadband used, think like “health food”, an undefined marketing catch word.

Wireless internet connection - This option is available in limited area’s and requires a wireless modem on your computer. Speeds typically are 2Mbps and this is a flexible approach as you do not need to be hardwired or plugged in. Available in many metro area’s.

Satellite internet connection - This is the perfect solution for remote area’s if you require a high speed internet connection. Upload and download speeds are different and in some cases you can only download via satellite and are required to upload via dial up. This is the most expensive alternative, but you can get service basically anywhere in the world. Speeds starting at 500k are available. Contact Directway for dependable and fast satellite internet connections.

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About the Author

Ray LaFoy has been providing professional web and software development services since 1999. Living in Montana, he has made a career of excelling in marketing.
http://BroadBandQuick.com

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6 Easy Steps to Separating Your Personal Life from your Business

 by: Mike Law

If you work from home, chances are you already know that you re really pulling double duty . You probably work on your business while doing the laundry, corralling the kids, or fixing dinner… and let s not forget all the phone calls from family and friends expecting you to run errands or just “go out” for an afternoon of fun.

One of the hardest parts of running a home business is separating your work from your family and social life. Here are six proven ways to keep your home life running smoothly while keeping your business on track.

1. First, create a work schedule and stick with it. It may be tempting to answer personal calls during the day or take business calls after-hours, but doing this actually shows that you re expendable not dependable and people will take for granted that you ll always be there for any little things that come up. Even though family comes first, stay true to your business hours and resist the urge to chat with friends or pick up groceries during working hours.

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2. Your friends may consider working from home an invitation to chat during the day or just go out for coffee or shopping for an afternoon. Make it clear that your business hours are just that for business. Leave personal calls for after-hours, and you ll find that your friends will gradually accept your schedule without feeling slighted.

3. Just because you have to set up a work schedule, doesn t mean that you have to keep the same hours as everyone else. One of the benefits of working for yourself is setting your own hours to fit your most productive times. Whether you re an early bird or a night owl, you ll find that you ll get much more done when you re attuned to your body s own natural rhythms. Some people work in the morning, take a break in the afternoon when the kids are home from school, and work again in the evening. Schedule your work time when you feel the most productive and you ll find that things get done easier, faster and better than when you were dragging along during those same rigid work hours that everyone else has.

4. If getting after-hours business calls or work day personal calls is a problem, it helps to have a separate business phone line, or at least an answering machine or voice mail, to take the incoming calls. This also gives your business a more professional appearance to clients than if you and your family make and receive calls from the same phone line.

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5. If at all possible, try to separate your home office from the rest of your home. If you don t have the luxury of a separate room, a room partition or screen can be just as helpful. This also serves as a visual cue to family that you re working and shouldn t be bothered.

6. Dress and act professionally while working. Some people find it helpful to dress in casual business attire during their working hours. This reinforces that just because you re working from home doesn t make you any less of a professional. Answer the phone with your name, or business name, and keep your children off the phone during business hours. Also, spend money investing in the tools you need to do your job right. A cell phone, fax machine or even a budget computer can help turn your home office into a true workspace.

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If you follow all of these tips and stick with them, chances are you ll find a routine that not only makes you feel productive and active in your business, but also projects the message that you mean business literally!

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Addictive Disorders