Ezine Publishing

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Microsoft Business Solutions Partner consulting in the time of post-recession

 by: Andrew Karasev

We are group of Chicago and Houston based Microsoft Business Solutions Great Plains, Microsoft CRM, RMS and Navision consultants who saw the economic boom at the end of 20th century and then deep recession, which hit high tech and telecommunication sectors with extreme severity.

In our opinion this recession ended the era of old days IBM style of high tech sales techniques, when you had sales director, and group of sales people, making a lot of cold calls and then applying hard sales closing techniques.

Now we see a lot of pure offshore companies with tiny representation in the States are trying the internet marketing, which was designed by internet retailers, selling merchandise online to nation-wide specialized niches of customers with the main emphasis on search engines, such as google, yahoo, MSN. As we see it right now these companies are ahead of traditional US regional and local consulting companies and the situation for these offshore companies is complicated by the difficulty to establish US-based office and have customers calls accepted directly in the sates this fact forces new offshorers go even further and try internet phones and have their sales people work night shifts.

The way for US based companies, in our case Microsoft Business Solutions reseller/VAR, to stay in business is to use internet marketing and do a lot of publicity and community work on the internet, educating their clientele.

Below we would like to share our techniques

1. Internet Marketing in contrast to the old believe that you can cheat out internet search engine and place your web site on the top position, we state that this is virtually not possible. But the paradox is in the fact that internet is the major marketplace. So you have to spend most of your sales efforts on the internet. There is no direct answer about the preferred method all the methods should contribute and be tried out

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2. Concentrate on your product line your customers and prospects should see and recognize the expert in you, reading your publications. In our case we stake on Microsoft Business Solutions Products: Microsoft Great Plains, Microsoft CRM, Navision and Microsoft RMS. We are publishing ezines on the weekly basis and trying to keep our forum answered on the daily basis.

3. Create your partners and subcontractors network when you are small and short of resources the best you can do to speed up your expansion is to partner with other market players who could help you open the door to new prospects and close the sales.

4. Pay your people and subcontractor There was popular technique of trying to negotiate down the price and do not pay in time. This game is not good, but it is acceptable in the case of huge corporation. When you are small you can not play this card your partners will not do business with you in the future.

Happy business building! Give us a call 1-866-528-0577! help@albaspectrum.com

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Have you tried marketing your practice and products through Distance Learning courses? I’m a personal and professional development coach and about half my income comes from the distance learning courses I teach. In addition to giving people valuable tools for learning, they bring me droves of clients from all over the world, not just the US.

Distance learning courses are very popular and a natural way for you to market your other products and services. If you have expertise and like to teach, try this marketing tool. Don’t try it if your intent is only to market; it won’t work. Here are ten reasons why it works:

1. It gets your name out. Listing your courses on www.teleclass.com or www.blackboard.com will put your name in front of many new people.

2. It helps establish your expertise. If you’re good at what you do, it’s natural you would start teaching it.

3. Distance learning allows you to reach different demographics for potential clients/consumers. The people who take teleclasses are different from the people who take computer courses, yet both may be interested in your services. Some may also just be looking around, and may click through to your website and get interested in something else entirely! They may decide what they really need is coaching, or a home treadmill, or a vacation, or an astrological chart. What’s not to like about that?

4. There will be natural ways to promote your other products and services within the course itself. How often has someone said to you, “Oh. I didn’t know you do that too.” In my Emotional Intelligence (EQ) course, it’s quite natural for me to recommend assessments (I’m licensed to sell the EQ-Map assessment), and the opportunity for other courses I offer (on the different competencies, such as resilience, intuition and creativity), and tapes and products I sell related to EQ. Once you know EQ, why not buy one of my mugs that says “EQ is better than IQ!” to help spread the word?

5. Affiliate opportunities. My students are interested in learning all they can. I’m an affiliate for amazon.com. I recommend books and have the link within the course. When they buy through my link, I make money. EQ means developing the neglected right brain, so I can also recommend the “dummies” course in music appreciation, with links provided, and my own “Myths as Metaphor” course.

6. A Closed Loop. There are numerous research studies showing that EQ is best learned through interaction, such as coaching, so it’s a natural for the serious student to then sign up for EQ coaching to complete and round out their learning experience.

7. Open the Loop. A good distance learning course provides resources for lots of other learning opportunties, some of which will be yours! I also pair with another coach who offers services I don’t want to provide. I trust her products, she trusts mine. Once they go to her to get XYZ, her courses/services refer them back to me, for the special things I offer. We both build our practices that way, help our clients, and sell more useful products.

8. The interactive aspects of your distance learning course are also great new avenues for marketing. Interactive is the best way to learn and also works to your advantage. Design your courses so that the students email their responses to you. In each email interaction there’s a chance for you to teach more, and also to promote your products that are relevant. Make sure your sig line works for you in that respect. [See my topten “Let the Signature Block of Your Email Work for You” (If link doesn’t work, go to www.topten.org/public/AF/AF527.html.

9. Build relationship–the greatest marketing “tool” of all. Be giving and personal in your responses to students’ assignments. The person will have a chance to get to know and trust you, and we do business with people whom we like and whom we trust. Make the connection in every way you can.

10.If you know and love your subject, and love people, this will show through. You’ll naturally attract a following for your services and products.

When you’re a teacher, you are in a position to take advantage of the teacher-archetype. Be faithful to it; use it wisely and well. A “teacher” holds a special place in our lives. We love those teachers who teach us well and with love. We naturally listen to them and look to them for guidance. Honor this archetype in all that you do, and your students will begin to look to you for other sources of learning and development. They’ll also give you ideas for other products and services, and will refer you to friends. One of my students recommended my course to everyone else in his department.

There are many ways to use distance learning courses to market yourself and your products. Be a good teacher, and be creative, and the opportunities are endless. This is cross-marketing at its best.

About the Author

Susan Dunn is a personal and professional development coach specializing in the marketing of professional services through the Internet. She’s a mentor coach who teaches distance learning courses on a variety of current topics. Email her for her free ezine.

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Why Get a Microsoft MCSE Certification?

 by: John Gall

Why Get a Microsoft MCSE Certification?

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In the years of the dot com boom and bust, the Microsoft MCSE Certification has gotten its eye blackened over an over. Paper Microsoft MCSE’s who were excellent at finding brain dumps and passing exams gave the Microsoft MCSE Certification a bad name. What used to be a guarantee of a nice salary is now ridiculed in some ignorant circles. After working in the Information Technology field for twelve years I still believe the Microsoft MCSE Certification is worth every dollar you spend and every hour spent in study and practice. I’ll share my history with the Microsoft MCSE Certification and why I still believe it s a valuable certification credential.

My History: Pre Microsoft MCSE

When I started out as a PC LAN Analyst I wanted to someday run my own shop. The best way I felt to get there was to study for the much sought after Novell CNE and Microsoft MCSE Certification. Because I worked in a Novell environment and had no opportunity to work with Windows NT I started on my Novell CNE Certification. I went book by book purchasing them on eBay and reading while I worked a second job. The CNE was also an easier certification to get as the answers to the exam came direct from the books. Microsoft’s MCSE Certification exams tend to generalize on the concepts from the books rather than the text verbatim. Once complete with the CNE I had a full understanding of Novell’s File Server and their weak attempt at a firewall/web server. I understood archaic technologies like IPX and Token Ring as well as networking technologies used today such as Ethernet, and TCP/IP I at least had enough knowledge to perform well at my job and work as an IT Consultant where I formed my own business Gall Consulting which runs today as a successful income.

After getting my CNE Certification I finally got a job running my own show. I had one Novell 3.12 server which ran the entire company. Within a year we began to work with Microsoft Windows NT 3.51 and NT 4.0 was just on the scene. I began the lengthy study of the seven Microsoft MCSE exams. When I had completed the Microsoft MCSE certification a year later I was like Yoda around the job. I had a complete set of knowledge about Windows Networking and Windows Applications. Because I completed the entire set of Microsoft MCSE exams and coursework I knew the technology and the theory behind the technology. This led to high performance as a Senior LAN Administrator. Rather than a swiss cheese education I had a thorough understanding of Microsoft Windows technology and could adapt to new situations easily.

NT 4.0 to Windows 2000 MCSE

When Windows 2000 Server and Active Directory was released we faced a problem. My small Novell to small Microsoft NT Domain, had grown to a world wide enterprise with five domains including various trusts going everywhere. DNS was handled by our UNIX group and we had to find a way to learn a new technology, create a single corporate Active Directory Domain and use Dynamic DNS on our Windows Active Directory domain controllers yet co-exist with our UNIX administrators who were none to happy to have to share DNS. Faced with this challenge I returned to what worked in the past. I studied for the Windows 2000 MCSE Certification

As I did before I started at the beginning and worked my way through each course and exam until I had completed my Windows 2000 MCSE Certification. By now I had a great career as an IT Operations Manager and no one was going to hire or pay me extra just for getting my Microsoft MCSE Certification. This is the true value of the certification. It started as my drive to obtain career credentials and became a vehicle to ensure I had an entire breadth of knowledge that would let me take on monumental tasks. Needless to say, today we have a single corporate Active Directory domain with a few sub domains necessary for DMZ areas. Our DNS works so well the UNIX group asked us to take over and we’re able to build on Active Directory as a source of valuable corporate data. My point in this article is to look at the Microsoft MCSE Certification as a way to ensure you have all the knowledge rather than just what’s necessary in the short term. Knowing why something works is much more powerful than knowing justenough to build it in the first place the coursework involved in the Microsoft MCSE Certification provides this. I can say without fail, EVERY Information Technology professional I’ve worked with that had a Microsoft MCSE Certification performed at a MUCH higher level than those who only had on the job experience or had only studied what they needed to complete their daily tasks.

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Copyright 2005 Mal Keenan

For people who have decided to strike out on their own entrepreneurial careers, the currency of choice for lasting and meaningful compensation and the primary reason they left the “rat race” is spiritual fulfillment.

Like fulfillment, the word ’spirituality’ has a different meaning for different people, too.

I believe that spirituality is something we carry within ourselves. It is expressed, or “outwardly manifested,” by our sense of self and our sense of respect for others.

To me it is not about “hairy fairy” nonsense or an outward display of how “spiritual” one is.

Objectively, spirituality embraces the theories, practices and social structures that answer the existential questions that arise out of the nature of being human “Who am I?” “What are I?” and “What is my purpose?”

Spirituality is not about converting you to a specific way of thinking. It is
about your personal insights and experience, associated with your personal quest to discover your essence or “true identify.”

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The most effective way to keep yourself productive, motivated, and hell-bent on your success, is to make sure that you’re feeding your spirit along with your bank account.

Fundamental Human Values:

According to India s spiritual leader, Sathya Sai Baba, concern for well-being, responsibility, love, truth, and inner peace provide the foundation to every major spiritual tradition, from organized mainstream religion to splinter sects.

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William C. Miller, Co-Founder, of the Global Dharma Center, agrees, but also finds that “spirituality” is just as ubiquitous in the workplace. Miller says the fundamental human values that are found in all ancient spiritual traditions are perfectly mirrored in the fundamental business values of our contemporary world.

A healthy dose of spirituality and meaning at the workplace is good for business because it improves morale and productivity.

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Here’s his view of how you can fold spirituality into your daily business dealings:

Concern for well-being - motivates great service
Responsibility - fosters quality and integrity
Caring - stimulates collaboration
Truthfulness - fosters honest relationships
Inner peace - fosters wise decisions

With so many people working longer hours and for more years, there is a greater need for them to incorporate the spiritual aspects of their lives into their jobs.

Just as faith provides a balm to living with problems in the new millennium, it also supports our efforts to cope with stresses of being 21st Century entrepreneurs. That makes Miller’s pairing of spiritual goals with business goals so powerful.

Although no one would deny the benefits of a technology-driven information age, its profoundly de-humanizing effect can’t be ignored. Add to that a sense of instability as a result of global upheaval and economic unrest, and it’s no wonder that declining professional satisfaction and increasing incidents of depression and burnout are rampant among even the most committed business owners.

To combat these feelings of stress and alienation, it’s important to create meaning and purpose in your work in other words, an environment that provides spiritual fulfillment along with your “paycheck.” It would be true if you worked for a huge corporation, a medium-sized company, or a small home office, as many of us do. And it’s especially true if you’re a small business owner with a “mom ‘n’ pop shop.”

To keep your competitive edge sharp, it’s in your best interest to find a reward that feeds your spirit as well as your spouse, kids, and dog.

About the Author

Receive My FREE Seven Day Report On How Success In Online Business AND Life Has More To Do With Inner Belief Than The Actual “Donkey Work” Expended:
http://www.conceiveandbelieve.com

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Down in the Slumps

(Karen E. Hipp, Author, Do-It-Yourself Marketing)

Every business experiences times of heavy sales volume and slow sales volume. Most people call slow sales as being in a business “slump.”

Some business slumps are easy to recognize. A downturn in the economy, seasonable business, weather conditions. For most businesses, a slump happens without warning and for no reason apparent.

Sometimes you’re in the slumps when you’re spending the most time, money and effort on selling strategies. This is usually when I get a phone call from prospective clients. Owners start to panic. They cut their advertising budget, advertise in unknown territories, add or delete services, develop new price structures. This is what I call “crises marketing” and must be avoided at all costs. Particularly for a small business that is struggling to grow.

You can avoid your own “panic attack” by developing simple procedures that can be implemented quickly.

The first thing to do is to accept it as part of a normal business pattern. It shouldn’t be signaling the end of your business. Don t go off the deep end, but don’t sit there waiting for your sales to come back either. Try taking the following steps:

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What Do You Think Is Causing The Slump?

Look for something specific like:

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A change in your advertising or promotional activity. Are you spending less on advertising? Trying not yet proven media advertising? Changed the way your ads look? Put out a new campaign? Changed your ad copy?

Have you raised prices?

Has new competition opened or rolled out their own new advertising campaign?

Has your competitor lowered its price points?

Has a major news event had a negative impact on your industry?

If you can pinpoint the reason for the slump, then you can take action to reverse it. If you can’t quite grasp it, try some of the following ideas.

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When There Is No Obvious Reason For The Slump

Here are four actions that I recommend to my clients:

*Develop a special offer for existing customers/clients. Use a short deadline to give them a “call to action” to take advantage right away or the product/service will be gone.

*I suggested this to a client of mine that owns a massage therapy studio. We sent out inexpensive postcards that the client did on his computer. We only gave customers 5 days to call to make their appointment but they would save 20% massage therapy. There also was a cut off date of two weeks that they must make their appointment in. His business rose 26% during the promotion put much needed quick cash in the bank.

*Just make sure it’s an inexpensive and fast way to communicate the promotion. Also try faxes and even phone calls.

*Advice recent prospects who did not take advantage of you product or service of the same special offer using the fast communications methods listed above.

*Ask your best customers for help. Explain that business is a bit slow and that you want to use this time to approach potential new customers. Ask them for referrals.

*Temporarily increase (yes increase) your advertising dollars where you have had the most success and it is seen right away. Like website, E-zines and E-newsletters, radio spots and newspaper.

www.downanddirtymarketing.com
Copyright 2002-re-use rights:
Karen@Hippmarketing.com

About the Author

Karen E. Hipp is a nationally recognized marketing consultant and the author of the ebook “Do-It-Yourself Marketing.” Karen has been honored with “Marketing Director of the year in two separate industries and has won 54 Addy Awards. Karen’s business, Hipp Marketing, focuses on small to medium sized businesses that need marketing help.

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3 Deadly Search Engine Marketing Sins

 by: John Gergye

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

===> Inadequate Keyword Research

Hey! If you re going to spend hours developing a web site, isn t it smart to invest some time to insure you re focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example “dog dishes” rather than “dog dish”.

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn t bothered to do any digging to make sure that was their best keyword move.

Look, you ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

Even better here s a quick and dirty way to get the most out of that day.

Search for your target keyword in Google.

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Visit the top ranking sites. Use the “View Source” feature of Internet Explorer to check out the keyword meta tag of each site. You’re looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There s your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and you ll soon have a long list of candidates to check out in Wordtracker.

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now you re ready for Wordtracker.

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Once you ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was “quick and dirty” didn’t I? However if you want another approach that improves on KEI there s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

Anyway, once you’re sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.

Repeat with the next 25. Don t stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example “irish setter dog dishes” gives “irish setter”, “irish setter dog”, “dog”, “dog dishes”, “setter dog dishes”.

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.

If you re wondering how your site’s download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm

It won t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it’s a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe that s why (in part) Google assigns so much value to links? Because you can t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

It s a given that most niches require you have a healthy collection of links to be competitive. Yet if you re lucky enough to be in a niche that doesn t, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don’t forget link up with as many other quality sites as you can.

Do all that and you re well on your way to search engine success. Ignore this advice and you re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

Copyright 2004 John Gergye

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Past history has shown that it’s not necessarily the
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even the companies with the most money. The ’small guys’
– that is, Internet home businesses typically run by 1
or 2 people — may not make the news like the big ‘dot-coms’,
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a profit, even while big companies report huge losses or go
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online business:

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__1. Find a niche with a demand.

Select a specific market to which you can offer unique
products or services. You can’t be everything to everyone,
and trying to offer a giant selection of goods to a huge
and generalized market is the route to frustration,
disappointment, and even failure. We can’t all be
Wal-Marts!

As a small business, focus on a promising niche market
and work hard to offer them the products and services
they want.

__2. Care about the quality of your product or service.

Sell only what you would be proud to sell to your family
and friends, and insist upon consistently high quality.
This will help to encourage referrals and repeat business
– both powerful ways to keep the profits rolling.

__3. Be smart and frugal.

Avoid unnecessary expenses, and be particularly vigilant
when you’re first getting started. One of the nice things
about doing business online is that it’s possible to begin
earning an income while operating on a shoestring budget.
Try to minimize expenses. Once your business is pulling
in profits, you can reinvest part of it back into
marketing and expansion.

__4. Focus on marketing strategies that return the most
profit for your dollar.

One of the biggest myths beginners face is that people
will flock to your site once it’s built. However, there
are literally billions of web pages available, and every
business has to find ways to attract their target
audience to their little corner of the web. Track the
success of each of your marketing campaigns. Drop those
that don’t work, and focus on those that yield the best
results.

__5. Provide the best customer service that you can.

Fast, helpful replies to inquiries and requests for
assistance help to create and keep happy customers.
This is particularly true of the Internet, where people
have come to expect ‘instant’ responses. Genuinely
helpful answers also help to ensure customers feel as
if they’re *people*, and not just another generic,
faceless entity in cyberspace. Treat customers as
you would like to be treated.

__6. Build your business slowly but surely.

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Instead of attempting to build your business into an
overnight success, strive for gradual but steady
expansion. Small businesses operating on tight budgets
generally cannot afford to throw a pile of money into a
marketing campaign that’s ‘hit-and-miss’. Instead, they
find out what works, then build upon their successes.

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__7. Create multiple streams of income.

Your business can continue it’s growth by branching out
to offer a variety of products or services. For example,
an online business may earn income from sales of its own
primary product or service, sales of website or newsletter
advertising, and commissions from affiliate programs.
Start with one income stream and gradually add to it when
you have the resources to do so.

Multiple streams of income will also help to ‘buffer’
your business against income fluctuations. While one
product or service may experience a downturn in sales,
the others may not. Similarly, if it turns out that one
income stream disappears (for example, an affiliate
program shuts down), then you can fall back on your
other products and services.

__8. Work together.

Use the Internet to find like-minded entrepreneurs.
Develop mutually beneficial working relationships with
carefully selected businesses. This will provide you
with the opportunity to cross-promote your products and
services, as well as give and share advice. A strong
support network can help to build your own business
as well as the complementary businesses with whom you
choose to partner.

__9. Keep educating yourself.

What works online today may not work quite as well
tomorrow. Invest in continuing your marketing education
and put what you learn to good use. You don’t want your
business to simply ’survive’ online; you want it to
thrive!

__10. Enjoy what you do.

If you don’t, then business will only be a chore, not a
pleasure. Being passionate about what you do will give
you that extra energy and desire to build a business that
continues to offer your customers quality products and
services — while earning a profit.

About the Author

_________

ABOUT THE AUTHOR:
Angela is the editor of Online Business Basics, a practical
guide for beginners to the ‘net. Packed with instantly
usable tips, you’ll love its focus on effective fr*e and
low-cost marketing methods, specifically chosen for people
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