He is the publisher of “Michael Katz’s E-Newsletter On E-Newsletters,” a free biweekly now in its 8th year, and has developed dozens of E-Newsletters, which today boast a combined monthly circulation of over 850,000 reader
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
His consulting practice has been profiled in The Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online and in a special report by Peppers and Rogers on the subject of effective email marketin
Full of practical information, this is the how-to guide for Independents or small business owners who have thought about doing a newsletter - or who want to take theirs to the next leve
The challenge is in creating something that people anticipate, open, read, and pass along enthusiastically, and that at the end of the day, makes a measurable difference for your business :
“E-Newsletters That Work” includes a 5 page launch template and checklist , to systematically guide you through the thought process of developing your E-Newslette
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